What was said
What this says
As at Fri 9 Oct 2026On the 31 Mar 2026 negotiation call, Pawtuxet Foodservice's CFO and VP Customer Service accepted Enterprise at £155k all-in for year one, with signature targeted for 22 Apr 2026. The evidence does not show a signed order form.
What happened: On the 31 Mar 2026 negotiation, Owen Tallis anchored £155k all-in for Enterprise, year one, and Vincent Almeida confirmed the customer was comfortable with it. Jordan Pike set a twelve-week implementation and a target signature date of 22 Apr 2026.
Customer view: Gina Ferraro's first question was how quickly they could go live, and Vincent wanted the timeline and scope made clear. Vincent closed by calling it a solid fit and said procurement would be handled internally.
Commercial: Owen described the £155k as the year one subscription plus the implementation fee, with Premium support and a thirty-minute first-response SLA. Jordan also promised no extra charges if a system proves tricky to connect.
Watch: The evidence does not show whether the order form was sent or signed. Any slip past 22 Apr 2026 moves the go-live, which Jordan tied to early July.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Jordan Pike to send the order form to Vincent Almeida and Gina Ferraro by the end of that week.
- Customer to review with legal and sign by 22 Apr 2026.
- On signature, schedule the kickoff and start the twelve-week implementation clock.
Risks
As at Fri 9 Oct 2026- The evidence does not show the order form was signed, so the deal is still an open item.
- The fixed price with no extra charges for connector complexity leaves BG-Demo carrying any implementation overrun.
- A slip past the 22 Apr 2026 target signature date pushes back the twelve-week go-live.
Opportunities
As at Fri 9 Oct 2026- Enterprise at £155,000 all-in for year one, with Premium support and a thirty-minute first-response SLA.
Transcript
- Jordan PikeHi Vincent, hi Gina, thanks for making the time. Owen from our sales team is here too. We've got about 26 minutes: want to walk through the proposal, make sure the Enterprise package works for you, and lock down the next steps. How does that sound?
- Gina FerraroSounds good. We've reviewed the proposal. Really interested. One thing we'd like to dig into is the implementation timeline, how quickly can we get to live?
- Owen TallisGood question. Before we get there, let me just anchor on the commercial side. We've proposed £155,000 all-in for Enterprise, year one. Is that the number we're working with?
- Vincent AlmeidaYes, we've discussed that. We're comfortable with Enterprise. What we really need to understand is the actual timeline and what's covered in that scope.
- Jordan PikeRight, so for Enterprise we're looking at a twelve-week implementation. That covers building out your connectors: we'd work with your team to identify which systems to connect: plus setting up your admin and core user base, running through security controls with you, and going live at the end of week twelve.
- Gina FerraroTwelve weeks from when we sign?
- Jordan PikeYeah, exactly. So if you sign the order form in April, we'd kick off immediately and you'd be live early July.
- Vincent AlmeidaAnd the 155k, that's all-in, right? Implementation included?
- Owen TallisThat's correct. One number. That covers your year one subscription plus the implementation fee. Fixed price, fixed timeline.
- Gina FerraroOkay, good. And what happens if we hit issues during implementation? Like, if one of the systems is tricky to connect?
- Jordan PikeThat's on us to solve. The 155k is the fixed price regardless. You're buying a working brain with your systems connected. If we run into complexity, we handle it, no extra charges.
- Owen TallisAnd you get Premium support on Enterprise, that's a named engineer and a thirty-minute first-response SLA. So you've got a direct line if anything breaks.
- Vincent AlmeidaThat's helpful. I think we're in good shape. When does the order form come?
- Jordan PikeWe'll get it to you by end of this week. You'll have time to run it by your legal team, and we're targeting signature around 22 April 2026. Does that work?
- Vincent Almeida22 April 2026 should be fine. We can turn it around by then.
- Owen TallisExcellent. I'll work with Jordan to get that to you. Who should we copy on the email, just you and Gina?
- Vincent AlmeidaYeah, send it to me and Gina. We'll handle procurement internally.
- Jordan PikePerfect. So next steps: we send the order form to you and Gina by end of the week, you review and share with your team, and we're aiming for signature by 22 April 2026. Once it's signed, we'll schedule the kickoff and the twelve-week clock starts.
- Gina FerraroGreat. That's really clear. Anything else?
- Owen TallisJust to confirm: you're good with the Enterprise tier, the 155k, the timeline, the support? Everything we've discussed?
- Vincent AlmeidaYeah, I think this is a solid fit for us.
- Jordan PikeGreat. We're excited to partner with you. You'll have the order form from us by end of the week. Thanks so much, speak soon.
- Gina FerraroThanks, Jordan. Thanks, Owen.
- Owen TallisThanks, Gina. Cheers, everyone.