What was said
What this says
Current to 11 Oct 26Saira Khalid and Edward Grey described a days-long analyst queue for product and sales queries. A demo is wanted in mid-June. Edward wants implementation timeline and cost before committing.
What happened: Priya Raman ran a discovery call with Saira, Head of Customer Success, and Edward, Chief Executive. Their stack is Salesforce, a data warehouse and several analytics tools.
Customer view: Saira said product cohort analysis and sales pipeline queries all go to one data analyst, with waits of days for things that should take five minutes. Edward said the bottleneck is long known and another analyst is hard to justify.
Commercial: Priya positioned the brain as self-service for product and sales teams. Edward said he wants the implementation timeline and cost before committing to anything.
Watch: no tier or price was discussed, and the evidence does not show a budget or a rival.
Themes
Current to 9 Oct 26Who was there
BB-Demo
Them
Follow-up
Next steps
Current to 9 Oct 26- Priya Raman to have a solutions engineer contact Saira Khalid and fix a mid-June demo.
- Priya to cover implementation timeline and cost on the demo call, as Edward asked.
Risks
Current to 9 Oct 26- Edward will weigh implementation timeline and cost before committing, so price could become the sticking point.
Opportunities
Current to 9 Oct 26- A self-service brain would remove the analyst queue for product and sales teams without a new hire.
Transcript
- Priya Raman NoneHi both, thanks for making time. Saira, Edward, I'm Priya, account executive here at BB-Demo. We connected a couple of weeks back about a potential discovery around your data operations. How are we doing?
- Saira Khalid NoneGood, thanks. Yeah, we've got some challenges with reporting and visibility across our systems, so we're keen to explore.
- Priya Raman NonePerfect. So, quick context on us: we build a single query layer over your connected systems. You're assessing and awarding software, yeah? So you've likely got student data flying around, exam results, analytics tools, and we make it so you can ask one thing and get answers without bouncing between systems.
- Edward Grey NoneRight. What systems are we talking about integrating?
- Priya Raman NoneWhatever you run. CRM, Salesforce if that's you, email, call recordings, product usage data, finance systems, we can pull from most of the main platforms and also custom databases.
- Saira Khalid NoneWe're on Salesforce for customers. We have a data warehouse, and we're using a few analytics tools on top of that.
- Priya Raman NoneGood. So, and this is what we hear a lot, is there friction today in getting answers out of those systems? Like, who's asking questions and how long does it take?
- Saira Khalid NoneYeah, that's exactly it. Our product team wants to run cohort analysis on student outcomes, our sales team wants to see pipeline by awarding body: but every query goes to our data analyst, and there's a queue. We're probably waiting days for things that should be five minutes.
- Edward Grey NoneThat's a bottleneck we've known about for a while, but it's hard to justify hiring another analyst.
- Priya Raman NoneThat's, I mean, that's exactly the problem we solve. Because once the brain is live, your product and sales teams query it themselves. No queue, no analyst overhead. To keep momentum, what would it take for us to get on your calendar for a proper demo?
- Saira Khalid NoneMid-June would work well for us.
- Priya Raman NoneMid-June, brilliant. I'll get our solutions engineer to reach out and lock in a time. Edward, any other questions?
- Edward Grey NoneNot right now. I'll want to understand the implementation timeline and cost before we commit to anything, but let's see the demo first.
- Priya Raman NoneTotally fair. We'll walk through all of that on the call. Thanks, both. Really pleased to get this going.