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Tom Ashdown

Carnwath Haulage / BB-Demo – Discovery

Callcompleted

Carnwath Haulage: documents logo Carnwath Haulage: documents · 2023-09-20 13:45

In the 20 Sep 2023 discovery call, Carnwath Haulage described hours spent piecing together customer journeys by hand. Tom Ashdown pointed to Growth at sixty-two thousand all-in for year one. A demo is to be set up for next week.

What was said

What this says

Current to 11 Oct 26

In the 20 Sep 2023 discovery call, Carnwath Haulage described hours spent piecing together customer journeys by hand. Tom Ashdown pointed to Growth at sixty-two thousand all-in for year one. A demo is to be set up for next week.

What happened: Tom Ashdown ran discovery on 20 Sep 2023 with Andy Brownlie, Commercial Manager, and Margaret Cleland, Finance Director. They want one view across calls, delivery tickets, invoices and jobs.

Customer view: Margaret said joining the records takes hours. Andy expects twenty-five or thirty users across dispatch, the traffic office, sales and management.

Commercial: Tom positioned Growth, with 40 users and 8 connectors, at sixty-two thousand all-in for year one. Margaret asked whether that was the lot and reacted well to the one business hour response.

Watch: The evidence does not show who signs. Margaret, as finance director, will test the price and the year two renewal at list.

AI · claude-sonnet-5-5 · 11 Oct 2026

Themes

Current to 9 Oct 26
Theme
Growth tier discovery
Importance
neutral
Sentiment
positive
Voice
unknown

Who was there

BB-Demo

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Tom Ashdown to send demo time options for next week.
  • Tom Ashdown to show the brain working on data like Carnwath's.

Risks

Current to 9 Oct 26
  • The finance director has not yet tested the all-in price, and year two renews at list with no discount.
  • The evidence does not show who holds the buying decision.

Opportunities

Current to 9 Oct 26
  • Growth fits the stated twenty-five to thirty users within the 40 user limit across several teams.
  • A demo on data like theirs can show the value of replacing manual reconciliation.

Transcript

  1. Tom Ashdown
    Tom Ashdown None
    Afternoon, Andy, Margaret. How's the week been treating you both?
  2. Andy Brownlie
    Andy Brownlie None
    Not bad, Tom. We're keen to learn more about how the brain works, especially for dispatch and logistics.
  3. Tom Ashdown
    Tom Ashdown None
    Right. So let me paint the picture. Carnwath runs haulage across central Scotland: you've got drivers, calls, jobs, financial data. Today, I'm guessing your team manually pulls it together to see what's happening.
  4. Margaret Cleland
    Margaret Cleland None
    Exactly. We've got call records, delivery tickets, invoices. Piecing together a customer's full journey takes hours.
  5. Tom Ashdown
    Tom Ashdown None
    That's the job the brain does. You ask a question: say, 'Show me this customer's calls and jobs from the last month': and you get one answer pulled from calls, tickets, finance, the lot. No manual digging.
  6. Andy Brownlie
    Andy Brownlie None
    How many people would we need?
  7. Tom Ashdown
    Tom Ashdown None
    How many do you reckon would use it?
  8. Andy Brownlie
    Andy Brownlie None
    Dispatch, the traffic office, sales, management, maybe twenty-five or thirty?
  9. Tom Ashdown
    Tom Ashdown None
    That points to Growth. Growth is forty users max, eight connectors. More than Starter, designed for a few teams working together.
  10. Margaret Cleland
    Margaret Cleland None
    Okay. And the cost?
  11. Tom Ashdown
    Tom Ashdown None
    For Growth, we're looking at sixty-two thousand all-in for the first year. That covers implementation and your subscription.
  12. Margaret Cleland
    Margaret Cleland None
    All-in, so that's the lot?
  13. Tom Ashdown
    Tom Ashdown None
    Yes. Implementation and year one, together. Year two you renew the subscription at list price, no implementation charge the second time round.
  14. Andy Brownlie
    Andy Brownlie None
    What about the implementation itself, how long does it take?
  15. Tom Ashdown
    Tom Ashdown None
    Eight weeks for Growth. We'll sit down with you, work out which connectors you need: your phone system, CRM, finance, whatever: get them talking to the brain, and you're live.
  16. Margaret Cleland
    Margaret Cleland None
    And who do we work with during that time?
  17. Tom Ashdown
    Tom Ashdown None
    Our Solutions Engineer will lead it. She'll do the architecture, handle the connectors, make sure everything works. You'll have me on the commercial side, answering questions about the contract and the roadmap.
  18. Andy Brownlie
    Andy Brownlie None
    And support afterwards?
  19. Tom Ashdown
    Tom Ashdown None
    Quarterly check-ins at your tier. If something breaks, a connector stops syncing, you raise a ticket. We respond within one business hour.
  20. Margaret Cleland
    Margaret Cleland None
    One hour, that's good. And uptime?
  21. Tom Ashdown
    Tom Ashdown None
    99.5 per cent guaranteed. Miss it, you get a credit, ten per cent of one month's fee.
  22. Andy Brownlie
    Andy Brownlie None
    Okay. This feels like something we should explore further. What's the next step?
  23. Tom Ashdown
    Tom Ashdown None
    I'd like to do a proper demo, show you the brain working on data like yours. That way you'll see the actual value. Shall we set that up for next week or the week after?
  24. Margaret Cleland
    Margaret Cleland None
    Next week works for us.
  25. Tom Ashdown
    Tom Ashdown None
    Perfect. I'll send a couple of time options. Cheers, both.

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