Carrowkeel Software / BB-Demo – Qbr
Callcompleted
Carrowkeel Software: documents · 2025-12-29 11:00
Carrowkeel's CFO confirmed the order form at £41,800 a year to 14 Aug 2026 and asked for renewal terms in writing. Usage is up but narrow: eight of forty licensed users, with Niamh and Aoife asking most questions.
What was said
What this says
Current to 11 Oct 26Carrowkeel's CFO confirmed the order form at £41,800 a year to 14 Aug 2026 and asked for renewal terms in writing. Usage is up but narrow: eight of forty licensed users, with Niamh and Aoife asking most questions.
What happened: Elena Novak ran the QBR with Aoife Mulcahy, Conor Daly and Niamh Fogarty, with Sophie Ling attending. Conor confirmed the order form at £41,800 a year ending 14 Aug 2026, and Elena said the invoices match.
Customer view: Active users average about eight of forty licensed, up roughly two fifths on the previous quarter. Niamh is the largest user and Aoife second, so the account carries key-person risk.
Commercial: Aoife wants usage per agency group on one page, which the Growth dashboards builder covers. Conor asked for renewal terms in writing well before August and agreed nothing on the call.
Watch: The account managers have not adopted the brain yet. The evidence does not show the renewal outcome.
Themes
Current to 9 Oct 26Theme
Adoption and renewal paperwork
Importance
renewal
Sentiment
mixed
Voice
decision-maker
Who was there
BB-Demo
CRMmade from
Them
CRMmade from
Follow-up
Next steps
Current to 9 Oct 26- Elena Novak to book the January account manager training once Aoife Mulcahy sends names.
- Elena and Niamh Fogarty to build the usage dashboard together in a working session.
- Elena to send renewal terms in writing to Conor Daly with the order form, copying Sophie Ling.
Risks
Current to 9 Oct 26- Two people ask most of the questions, so usage drops quickly if either is away or leaves.
- Account managers have been shown the brain but have not adopted it.
- The CFO will check renewal terms against the order form and has agreed nothing.
Opportunities
Current to 9 Oct 26- A per-agency-group usage page on the Growth dashboards builder, built by Niamh with Elena.
- Training for the account managers could widen use well beyond eight of forty licensed users.
Transcript
Elena Novak NoneGood morning, everyone. Can you all hear me? I am dialling in from Amsterdam, so please tell me if the audio is poor.
Aoife Mulcahy NoneMorning, Elena, grand, you're coming through perfectly. Sure it's the quiet week between the holidays, I'm amazed any of us are here.
Sophie Ling NoneMorning all. I'm here too, mostly for moral support. Elena's running the show.
Conor Daly NoneMorning. Niamh is just getting her camera sorted, I think.
Niamh Fogarty NoneHere, sorry, morning. Wrong headset. Can you hear me now?- Elena Novak NoneYes, thank you, Niamh. So, to restate the agenda I emailed beforehand. One, usage over the last quarter. Two, support tickets. Three, what Carrowkeel wants from the brain next. Four, the renewal and next steps. I will make sure written actions go to everyone afterwards.
- Conor Daly NoneBefore we start, can I just confirm the paperwork? My records show the order form at £41,800 a year, ending 14 Aug 2026. Is that what you have?
- Elena Novak NoneTo confirm, yes. The executed order form says £41,800 annually, contract end 14 Aug 2026, and the invoices match it. I checked this morning.
- Conor Daly NoneFair enough. That's all I needed. I'll leave the product side to Aoife and Niamh.
- Aoife Mulcahy NoneWhich he always does, bless him. Okay, show me the usage.
- Elena Novak NoneOf course. I will share the usage page now. Active users are averaging around eight over the last thirty days. That is up by roughly two fifths on the previous quarter. You are licensed for forty.
- Aoife Mulcahy NoneSo eight of forty. Right. Which is better than it was, but we've a way to go. Who's driving most of the questions, Elena?
- Elena Novak NoneI would say a small group. Niamh is the largest single user, and you are second, Aoife. I would flag that gently as a point to watch, because if one person leaves or is on leave, the number drops quickly.
- Niamh Fogarty NoneThat's fair. I'm in it daily, mostly for the renewals view and the ticket history per agency group. I've shown a couple of the account managers but it hasn't stuck yet.
- Aoife Mulcahy NoneThat's the piece I want to fix. Which agencies are at the edge before their renewal? The account managers should be asking that themselves, not waiting for me to send a list.
- Sophie Ling NoneIf it helps, a pattern we see a lot is that adoption sticks when each person has one saved question that's theirs. A renewals one for account managers, say. Elena can set that up.
- Elena Novak NoneAs agreed in principle earlier this month, I can run a short training session for the account managers. I will make sure it is in the calendar in January, once Aoife confirms who should attend.
- Aoife Mulcahy NoneGrand, let's do it. I'll send you the names this week. Not on a Friday afternoon, mind. I won't let it sit over the weekend.
- Elena Novak NoneThank you. Moving to the second item, tickets. There were two in the last thirty days, and one of them was marked high priority. Niamh, you raised them, so perhaps you can say how it felt from your side.
- Niamh Fogarty NoneHonestly, fine. The high priority one was a sync that looked stale, and we got a reply quickly. No complaints from me. It's more that I'd like to see a clear note when something is running late, so I'm not checking each morning.
- Elena Novak NoneThat is a reasonable request. To confirm, the nightly refresh should be complete by seven in the morning on business days, and I will check whether we can send a proactive note when it is not. I will not promise the mechanism until I have checked with our engineers.
- Aoife Mulcahy NoneThat would be lovely. Right, so, what do we want next? I'll be straight with you. I'd like the account managers using it, and I'd like to see usage per agency group on one page, so I can bring it to the leadership meeting.
- Sophie Ling NoneThat's possible on the Growth tier, the dashboards builder covers it. Elena and Niamh could build a first version together, and then it's yours to adjust.
- Niamh Fogarty NoneI'd be happy to. Is it something I can do myself, or do I need Elena?
- Elena Novak NoneYou can do it yourself, and I will guide you the first time. Let us book a working session and I will send a written summary afterwards, with the steps in a numbered list.
- Conor Daly NoneCan I ask one thing on the renewal, in writing rather than on the call? I'd like the renewal terms sent across well before August, so we can check them against the order form.
- Elena Novak NoneYes, of course. The renewal notice comes from me, with the ninety-day notice as set out in the contract, and I will make sure the terms arrive in writing with the order form attached. I will also copy Sophie, as she owns the commercial side.
- Sophie Ling NoneYes, copy me and I'll be on hand for anything commercial. No surprises on terms, that's the aim.
- Conor Daly NoneThanks. Then I'm content. I won't agree anything today, but that's the right process.
- Aoife Mulcahy NoneTypical Conor. Okay, I think that's everything from us. Anything else, Elena?
- Elena Novak NoneJust to confirm the actions. One, Aoife sends the names for the account manager training this week. Two, Elena books the session in January and sends written steps. Three, Niamh and Elena build the usage dashboard together. Four, I check the proactive stale-data note with our engineers. Five, renewal terms go to Conor in writing ahead of the notice period. Is that correct?
- Aoife Mulcahy NoneThat's the lot. Perfect.
- Elena Novak NoneThank you all, and happy new year. Kind regards, Elena.
- Conor Daly NoneThanks, all. Bye.
- Aoife Mulcahy NoneThanks a million, everyone. Bye now.
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