B-Glass
Marcus Bell

Kingdon Diagnostics / BG-Demo – Renewal

Callscheduled

Kingdon Diagnostics logo Kingdon Diagnostics · 14 Oct 2026 16:00

Who was there

BG-Demo

Them

Call prep

As at Fri 9 Oct 2026

First of two booked renewal calls with CFO Graeme Charlton, 89 days before the 6 Jan 2027 Enterprise renewal. He wants one clear figure and a business case, but two figures are in play: a £125k renewal price and £135k on the CRM deal.

Context: Graeme Charlton has asked for a return case at every call this year. On the 28 Sep 2026 call he tied the renewal to one. All invoices are paid within terms, so the risk is about value, not money.

Approach: Lewis Kerr opens with one agreed renewal figure, because the 7 Oct 2026 notice quoted £135k against a £125k renewal price. The records do not show whether the side by side was sent.

Marcus Bell then frames the value case in margin and turnaround, as Graeme asked on 27 Jul 2026. Use Kirsty Robson's attendance to fix the finance team session.

Watch for: a push to cut the licence below 150 seats. The records do not show the source of Graeme's count of around 28 active users, so ask about it before contradicting it.

A second renewal call is booked for 19 Oct 2026. Aim to agree the figure and what the business case must show, not to close.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

Booked

Updated 9 Oct 26
Date2026-10-14
Time16:00
Typerenewal
Statusscheduled

Transcript

No transcript: the call is scheduled and not recorded.

BG-Demo is a fictional company; every organisation and person here is invented. B-Glass is the tool. Data as of Fri 9 Oct 2026. Help & Support

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B-Glass is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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DataRecords
Organisations225
People at customers862
BG-Demo staff records (in post and leavers)58
Calls1,995
Email threads3,013
Support tickets1,159
Documents1,218
Deals315
Invoices285
Events49
News items119

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Glass is the tool that reads its data.

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