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Marcus Bell

Grisedale Search & Selection / BB-Demo – Qbr

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Grisedale Search & Selection: documents logo Grisedale Search & Selection: documents · 2025-09-04 09:15

Only two or three of 15 licensed users log in on a typical day, mainly Lauren Pilkington and Nadia Bashir. The customer is candid and trusts the data. A 30-minute consultant session was agreed ahead of the 1 May 2026 renewal.

What was said

What this says

Current to 11 Oct 26

Only two or three of 15 licensed users log in on a typical day, mainly Lauren Pilkington and Nadia Bashir. The customer is candid and trusts the data. A 30-minute consultant session was agreed ahead of the 1 May 2026 renewal.

What happened: Marcus Bell ran the QBR with Lauren Pilkington and Nadia Bashir on 4 Sep 2025. Usage is two to three people a day against fifteen licensed users, lower than the quarter before.

Customer view: Lauren puts it down to habit and says the brain was meant for the consultants. Nadia says tickets are few because it is barely used, and that the data looks right.

Commercial: The term ends 30 Apr 2026 and renews on 1 May 2026 at £20k a year, the figure Marcus quoted. He left price to Priya Raman and wants the renewal conversation to be about value.

Watch: Lauren asks most of the questions, a key-person risk. Stuart, who is not on the call, will ask her about the contract, and this call does not show how the renewal ended.

AI · claude-sonnet-5-5 · 11 Oct 2026

Themes

Current to 9 Oct 26
Theme
Low adoption before renewal
Importance
renewal
Sentiment
mixed
Voice
champion

Who was there

BB-Demo

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Marcus Bell to send times for a 30-minute first session and the usage report.
  • Nadia Bashir to collect two or three lines from each consultant on what they would use it for.
  • Lauren Pilkington to tell Stuart the plan before the renewal conversation.

Risks

Current to 9 Oct 26
  • Only two or three of fifteen licensed users log in on a typical day, and the figure is falling.
  • Lauren asks most of the questions, so the value rests on one person.
  • Stuart will ask about the contract and the renewal may be judged on value if usage stays thin.

Opportunities

Current to 9 Oct 26
  • Consultants can use the same screen within the fifteen users already licensed, so no extra purchase is needed.
  • Short sessions on the consultants' own clients, using the missed complaint as the example, can build habit.

Transcript

  1. Marcus Bell
    Marcus Bell None
    Morning both. Can you see my screen okay? I've got the usage report up, so I'll say what I want to cover and you tell me if I've missed anything.
  2. Lauren Pilkington
    Lauren Pilkington None
    Morning Marcus. Yep, I can see it. Nadia's just joining, she's been wrestling with her headset.
  3. Nadia Bashir
    Nadia Bashir None
    Sorry, sorry. Can you hear me now? Good morning.
  4. Marcus Bell
    Marcus Bell None
    Hear you fine, Nadia. Thanks for making time. So, three things. First, how usage looks over the last few months. Second, what's getting in the way. Third, what we do about it before your renewal on 1 May 2026. Happy to go off the list if something else is more pressing.
  5. Lauren Pilkington
    Lauren Pilkington None
    No, that's the right list. Honestly I think it's going to be a bit of an uncomfortable one, Marcus. I know the numbers aren't good.
  6. Marcus Bell
    Marcus Bell None
    I've pulled the numbers, so let's look at them together. You've got fifteen licensed users. On a typical day over the last month, between two and three of them are actually logging in. And that's lower than the quarter before.
  7. Nadia Bashir
    Nadia Bashir None
    Yeah. That's about what I see as well. I'm one of the two.
  8. Lauren Pilkington
    Lauren Pilkington None
    And I'm the other, mostly. Which isn't what we bought it for. It was meant to be the consultants.
  9. Marcus Bell
    Marcus Bell None
    Right. Can I ask what you think is behind it? I don't want to guess.
  10. Lauren Pilkington
    Lauren Pilkington None
    Habit, mainly. They've got their inboxes, they've got the spreadsheet they always used, and the brain's one more tab. Nobody's been told off for not using it, and I've not pushed it because I've been flat out.
  11. Nadia Bashir
    Nadia Bashir None
    There's also the thing where a couple of the newer consultants have never had a proper walk-through. They were told it exists. That's it.
  12. Marcus Bell
    Marcus Bell None
    Okay, that's useful. Who joined in the last few months, roughly? Without names, just how many.
  13. Nadia Bashir
    Nadia Bashir None
    A handful. I did the logins but I didn't show them what to ask. I wouldn't have known what to show them, to be fair.
  14. Marcus Bell
    Marcus Bell None
    That's not on you, Nadia, that's on us for not getting you a proper session. Let me show you what the questions look like so far.
  15. Marcus Bell
    Marcus Bell None
    So, questions asked. Most of them come from one person, and I think that's you, Lauren. When one person asks most of the questions, it's a bit fragile. If you're off for a fortnight, nothing happens.
  16. Lauren Pilkington
    Lauren Pilkington None
    Yeah, that's fair. I'm the bottleneck. Quick one, though, can the consultants see that too? The stuff I ask about, like which client has an open complaint before somebody rings them.
  17. Marcus Bell
    Marcus Bell None
    They can. It's the same screen, same data, and it's within the fifteen users you have. Nothing extra to buy for that. They just need to know it's there and what to type.
  18. Lauren Pilkington
    Lauren Pilkington None
    Then that's our job, not yours. I think what's hard is that nobody feels the pain until they've been caught out on a call.
  19. Nadia Bashir
    Nadia Bashir None
    Which happened last week actually. A consultant rang a client who'd emailed a complaint two days before, and she hadn't seen it.
  20. Marcus Bell
    Marcus Bell None
    That's exactly the thing the brain should be catching. Do you mind if I use that as the example when I run a session? Keeping the client name out of it.
  21. Lauren Pilkington
    Lauren Pilkington None
    Please do. It was a bit embarrassing, so it might help.
  22. Marcus Bell
    Marcus Bell None
    Okay. Can I check the other side too? Tickets. You've only raised one in the last month, and it wasn't urgent. Is that because everything's fine, or because nobody's using it enough to hit a problem?
  23. Nadia Bashir
    Nadia Bashir None
    Probably the second one, if I'm honest. It's been fine when I've used it. Quick answers, data looks right.
  24. Marcus Bell
    Marcus Bell None
    Good, that's what I wanted to know. So the brain's doing its job, it's the adoption that's thin. I'd rather deal with that than a data problem.
  25. Lauren Pilkington
    Lauren Pilkington None
    Mm. So what do we do? I can't have another training day that nobody remembers.
  26. Marcus Bell
    Marcus Bell None
    Agreed, I wouldn't do that. What I'd suggest is short sessions, in small groups, on their own clients. Thirty minutes, maybe, and each consultant leaves with three questions they actually ask. Shall we book thirty minutes for the first one and see how it goes?
  27. Lauren Pilkington
    Lauren Pilkington None
    Yes. Let's do that. Can Nadia be in it as well? She's the one who sets people up.
  28. Nadia Bashir
    Nadia Bashir None
    I'd like that, I feel like I've been guessing. And if there's an admin bit I'm missing, I'd rather know.
  29. Marcus Bell
    Marcus Bell None
    Of course. I'll show you how to add and remove users as well, so you're not waiting for us each time someone joins or leaves.
  30. Lauren Pilkington
    Lauren Pilkington None
    Can I ask about the contract while we're here? Stuart's going to ask me, and I'd rather not say I don't know. We're on until the end of April, is that right?
  31. Marcus Bell
    Marcus Bell None
    Yes, 30 Apr 2026 is the end of the term, and it renews on 1 May 2026. It's nineteen and a half thousand a year, invoiced the same. Nothing's changed there.
  32. Lauren Pilkington
    Lauren Pilkington None
    And if we've still only got two people on it by then?
  33. Marcus Bell
    Marcus Bell None
    I'm not going to dodge that, it's a fair thing to ask. The renewal conversation is about whether it's worth it to you, and the best answer is more people using it. Anything on price is for Priya, I'd rather not talk numbers I don't own. But I'd much prefer we sort the usage first, so the conversation's about value.
  34. Lauren Pilkington
    Lauren Pilkington None
    That's fair. I'll tell Stuart the plan, he likes a plan.
  35. Nadia Bashir
    Nadia Bashir None
    Do you want me to ask the consultants what they'd use it for? Before the session, so we can tailor it?
  36. Marcus Bell
    Marcus Bell None
    That would be great. Even two or three lines each. Roles they chase, clients they worry about, whatever's annoying them.
  37. Lauren Pilkington
    Lauren Pilkington None
    I'll chase them. They'll moan, but they'll do it.
  38. Marcus Bell
    Marcus Bell None
    Right, to recap. I'll send a couple of times for the first session, Nadia collects what the consultants want from it, and Lauren lets Stuart know where we've landed. I'll also send the usage report over so you've got it in front of you.
  39. Lauren Pilkington
    Lauren Pilkington None
    Perfect. Ta, Marcus. Speak soon.
  40. Nadia Bashir
    Nadia Bashir None
    Thanks Marcus, bye.
  41. Marcus Bell
    Marcus Bell None
    Thanks both. Speak soon.

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