Brenneck Pay / BB-Demo – Demo
Callcompleted
Brenneck Pay: documents · 2025-11-11 15:30
Brenneck Pay saw a demo on its sample data. Katrin Vogelsang wants sourced answers for auditors and EU residency in writing. A £62,000 total deal value was stated, including implementation. Close is only a planning date.
What was said
What this says
Current to 11 Oct 26Brenneck Pay saw a demo on its sample data. Katrin Vogelsang wants sourced answers for auditors and EU residency in writing. A £62,000 total deal value was stated, including implementation. Close is only a planning date.
What happened: Anya Petrova ran the brain on Brenneck Pay's sample extract for Katrin Vogelsang and Aylin Kaya. It showed merchants with volume changes, last logged contact, and click-through to source rows.
Customer view: Katrin said the source link answers her auditor question. Aylin said the open-complaints-plus-review query would save her an afternoon each week.
Commercial: Matteo Ricci said £62,000 is the total deal value including one-off implementation, not an annual price. The Growth tier, eight connectors and the dedicated EU data residency add-on were discussed. The 20 Jan 2026 close is a planning date that depends on Brenneck Pay's own review.
Watch: The brain refreshes nightly and does not replace transaction monitoring. Katrin asked for two named admins and a regulator paper on outsourcing, which Matteo said he would check and not overstate.
Themes
Current to 9 Oct 26Theme
Demo, EU residency, auditability
Importance
upsell
Sentiment
positive
Voice
champion
Who was there
BB-Demo
CRMmade from
Them
CRMmade from
Follow-up
Next steps
Current to 9 Oct 26- Matteo Ricci sends the architecture note, the pricing breakdown with recurring and one-off lines, and a statement that real time monitoring is out of scope.
- Katrin Vogelsang takes the demo to her review group and lists open questions.
- Matteo Ricci checks for a standard outsourcing paper and says plainly if it is incomplete.
Risks
Current to 9 Oct 26- The close date depends on Brenneck Pay's internal review and regulator questions on residency and outsourcing.
- The nightly refresh does not cover intraday risk monitoring, which could be misread as a gap.
Opportunities
Current to 9 Oct 26- Growth tier with dedicated EU data residency as an add-on for merchant operations and merchant risk.
- Standing dashboards for merchants with no contact, built on the nightly load.
Transcript
Matteo Ricci NoneGood afternoon, Katrin, good afternoon, Aylin. Can you hear me all right?
Katrin Vogelsang NoneGood afternoon, Matteo. Yes, clear. Aylin is still joining, I think she is in the lobby.
Aylin Kaya NoneSorry, sorry. The meeting link opened in the wrong window. I am here now. Hello everyone.- Matteo Ricci NoneNo problem at all. Anya has joined as well, she is our solutions engineer and she will drive the demo today. Anya, say hello.
Anya Petrova NoneHello both. Nice to meet you properly. I have been looking at the sample extract you shared, so I have something real to show.- Katrin Vogelsang NoneGood. Before we start, I sent a short agenda this morning, three points. First, the merchant view for account managers and risk. Second, where the data lives and how it is kept in the EU. Third, what the next step is. Is that acceptable?
- Matteo Ricci NonePerfectly acceptable. Let me restate where we are, so we are all aligned. You asked for a demo on your own data, this is that demo, and after it you will decide whether we move to a proposal. We have pencilled a possible close for Tuesday 20 January 2026, but that is a planning date, not a promise from anyone.
- Katrin Vogelsang NoneYes, that matches my understanding. And to be precise, the date depends on our own internal review, not only on your side.
- Matteo Ricci NoneUnderstood. I would rather you heard that from me than found it later: the date is only as firm as your review allows. Anya, over to you.
- Anya Petrova NoneThanks. I am sharing my screen now. Can you see the browser with the brain home page?
- Aylin Kaya NoneYes, I see it. The font is a bit small but I can read it.
- Anya Petrova NoneI will zoom in. Right. So what you are looking at is the brain running on a copy of the sample data. Everything sits inside a Snowflake account, in your case an EU region, and the brain reads from it. It does not ship your data out to a separate platform.
- Katrin Vogelsang NoneWhat is the source of that statement? Is it in the documentation, or is it a design description only?
- Anya Petrova NoneFair question. It is in the architecture document, and Matteo will send you the exact version in writing after the call. The short version is that BB-Demo runs inside the customer's own Snowflake account, so the storage and the compute are yours.
- Matteo Ricci NoneYes, let me confirm that in writing, with the section references, so your compliance colleagues can read it directly. And what does your regulator need to see on the residency question, Katrin? I would like the paper to answer that rather than something generic.
- Katrin Vogelsang NoneThey need to see where the data is stored, who can access it, and that we can show it to an auditor on request. The location is the first thing they ask.
- Matteo Ricci NoneGood, then we will structure the note around those three. Sorry, Anya, carry on.
- Anya Petrova NoneSo, merchant view. I have searched for one of the merchants in the sample, a mid-sized online retailer. This page pulls together the account management notes from the CRM, the support tickets, the call summaries and the payment activity you gave us in the extract.
- Aylin Kaya NoneCan I ask something? In my work I look at chargeback patterns and unusual volume changes. Does this show the volume side as well, or only the relationship side?
- Anya Petrova NoneIt shows both, as long as the volume data is one of the sources connected. In the sample you sent, there is a monthly volume table, so I can ask the brain about it. Let me do that live.
- Anya Petrova NoneI am typing: which merchants had a sharp change in volume last month, and was there any account manager contact about it?
- Katrin Vogelsang NoneMm. While it thinks, I should say this is exactly the situation we have today. The account manager sees one thing, risk sees another, and we find out in a meeting that nobody has spoken to the merchant.
- Anya Petrova NoneRight, so here is the answer. It lists three merchants with a volume change, and next to each one it shows the last logged contact. For one of them there is no contact at all in the period. And each line links back to the record it came from.
- Aylin Kaya NoneThe links, that is useful. Can I click through to the underlying row?
- Anya Petrova NoneYes, go ahead in a second, I will click it. There. That is the source row in the volume table and this one is the CRM note. So it is not just a summary, you can check it.
- Katrin Vogelsang NoneGood. That is the answer to my question about the source. An auditor will ask the same thing, so it matters to me.
- Matteo Ricci NoneI think that is the heart of it for a regulated business. The answer is only worth something if somebody can show where it came from.
- Aylin Kaya NoneWhat happens if two sources disagree? For instance if the CRM says the merchant is active but the payment table shows nothing for weeks?
- Anya Petrova NoneGood one. The brain will show both and say they differ, it will not quietly pick one. Let me try it with a merchant in your sample where that happens... yes, this one. You see two statements, each with its own source, and the answer flags the conflict.
- Katrin Vogelsang NoneThat is more honest than I expected. I have seen tools that simply choose the newer record.
- Anya Petrova NoneNext I will show pages and the dashboards builder, because Growth includes that. If your account managers want a standing view, say all merchants with no contact in a period, they can build it once and it refreshes with the nightly load.
- Aylin Kaya NoneNightly. So not real time.
- Anya Petrova NoneCorrect, it is a nightly refresh, finished by 07:00 your local time on business days. For merchant relationship work that is usually enough. If you need intraday risk monitoring, that would be a different conversation and I would rather say so now than let you assume.
- Katrin Vogelsang NoneOur transaction monitoring is a separate system and stays separate. This is for the relationship and the review, not for real time decisions. To be precise, we would not replace anything.
- Matteo Ricci NoneGood, and I will put exactly that in the proposal, that the brain sits alongside your monitoring and does not replace it. It keeps the scope clean.
- Aylin Kaya NoneHow many systems would we connect? I am thinking of the CRM, the helpdesk, the shared drive, maybe the call recordings.
- Anya Petrova NoneGrowth comes with eight connectors, so that list fits with room to spare. We would agree the order in the implementation plan, usually the CRM and the helpdesk first because that is where the merchant history lives.
- Katrin Vogelsang NoneAnd the people. Our team is account managers plus a small group in merchant risk. We would not be everybody in the company, at least at the start.
- Matteo Ricci NoneThat is what Growth is built for, several teams on one view. You have more than enough user headroom for the two groups you describe.
- Katrin Vogelsang NoneNow the EU region. We would need the data kept in the EU, I want that to be unambiguous in the paper.
- Matteo Ricci NoneYes. Dedicated EU data residency is an add-on in our offering, and the deal we have discussed reflects it. The figure on the table is £62,000, and to be precise that is the total deal value including the one-off implementation, not an annual price. Let me confirm that in writing with the breakdown, so nobody on your side reads it as a yearly number.
- Katrin Vogelsang NoneThank you, that is helpful. I would have asked. Please also show what is recurring and what is one-off.
- Matteo Ricci NoneOf course, both lines separately, and the implementation timeline as agreed with engineering, not my own estimate. I will not give you a date that the team has not agreed.
- Aylin Kaya NoneOne more practical thing. If a connector breaks, say we change a field in the CRM, how would we know?
- Anya Petrova NoneThere is a connector status page. If a source stops loading, the record count stays flat and it shows as stale. Your admins would see it, and so would we under the support arrangement. Let me open it for the sample. Here, each connector has its last load and the records indexed.
- Katrin Vogelsang NoneGood. Then I will want one named admin on our side from the start. A single person is a risk when she goes on holiday.
- Matteo Ricci NoneSensible, and we will ask for two admins at kick-off. I would rather raise that early than discover it after the first absence.
- Anya Petrova NoneI think that covers what I planned. Katrin, Aylin, is there a merchant case you would like me to try that I have not shown? I have a few minutes in hand.
- Aylin Kaya NoneYes. Can you ask it which merchants have open complaints in the helpdesk and also an upcoming review? That is a question I always have to answer by hand.
- Anya Petrova NoneLet me try. Typing it as you said it. It is working through the sample tickets and the review dates. Here we are, two merchants match, and each answer shows the ticket and the review entry it relied on.
- Aylin Kaya NoneThat would save me an afternoon each week. Honestly, yes.
- Katrin Vogelsang NoneThen let us agree the next step. From my side, I will take this to our review group and write the minutes of today's call, and I will list the questions that remain open. Matteo, you will send the architecture note and the pricing breakdown?
- Matteo Ricci NoneYes. The architecture note with residency and access, the pricing breakdown showing recurring and one-off separately, and a short statement of what the brain does not do, namely real time monitoring. All of it in writing, from me, after this call.
- Katrin Vogelsang NoneGood. And please add the question of what our regulator would want to see on outsourcing arrangements, if you have a standard paper.
- Matteo Ricci NoneI will check what we have and tell you plainly if it is not complete. I do not want to hand you something that looks finished and is not.
- Anya Petrova NoneAnd I will send Aylin the recording of the merchant queries, so she can show colleagues. Aylin, ping me if you want to try your own questions on the sample.
- Aylin Kaya NoneI will, thank you. This was clearer than I expected.
- Katrin Vogelsang NoneThank you both. Many thanks to everyone for the time. I will write to you this week.
- Matteo Ricci NoneThank you, Katrin, thank you, Aylin. Speak soon. Best regards, Matteo.
- Anya Petrova NoneBye both, take care.
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