What was said
What this says
Current to 11 Oct 26Tom Ashdown walked Dan and Emma Firth through the Starter proposal on 15 Feb 2024: £6,000 implementation and a £22,000 yearly subscription. Dan said he expects to proceed, subject to the board. An order form was promised.
What happened: Tom presented the Starter proposal to Dan Firth and Emma Firth. Pricing was £6,000 one-off implementation and a subscription of £22,000 a year, on a one-year term from go-live with thirty days to end it afterwards.
Customer view: Dan called it pretty straightforward and said he thinks they are going to do this. Emma tested the money and asked what happens if BB-Demo misses its dates.
Commercial: Tom promised 'live within' dates per connector in the order form and said the implementation fee comes down if they are missed. Dan also asked about adding users or connectors, which Tom pointed to as paid add-ons.
Watch: The board still has to approve. The call does not show whether the order form was sent or signed.
Themes
Current to 9 Oct 26Who was there
BB-Demo
Them
Follow-up
Next steps
Current to 9 Oct 26- Tom Ashdown to send the order form early the following week.
- Tom Ashdown to confirm the board decision with Dan Firth by the end of February.
Risks
Current to 9 Oct 26- Board approval is still outstanding, so the decision is not yet made.
- The promised 'live within' dates carry a fee reduction if BB-Demo misses them.
Opportunities
Current to 9 Oct 26- Dan asked about extra users and connectors, which are paid add-ons on Starter.
- A signed order form would start a Starter subscription with this customer.
Transcript
- Tom Ashdown NoneDan, Emma, thanks for finding the time. I want to walk you through the proposal.
- Dan Firth NoneGood. We've had a look. Pretty straightforward.
- Emma Firth NoneJust want to confirm the financial bit.
- Tom Ashdown NoneSure. So implementation is six thousand, one-off, covers connecting your systems, testing and training. The subscription is twenty-two thousand a year.
- Emma Firth NoneSo twenty-eight thousand in year one?
- Tom Ashdown NoneRight. Then it's just the twenty-two thousand each year after.
- Dan Firth NoneAnd the term?
- Tom Ashdown NoneOne year from when you go live. After that, it's thirty days to end it if you want. No lock-in beyond year one.
- Emma Firth NoneWho do we work with during setup?
- Tom Ashdown NoneHamza, our implementation consultant. He'll be your main point of contact for four weeks. Once you're live, Marcus, your CSM, does quarterly check-ins.
- Dan Firth NoneAnd the timeline, four weeks?
- Tom Ashdown NoneFour weeks from signing. You give us access to your systems, we connect them, test, train, and you're live. The order form will have 'live within' dates for each connector.
- Emma Firth NoneWhat if you miss those dates?
- Tom Ashdown NoneImplementation fee comes down. But we don't miss them.
- Dan Firth NoneWhat if we need to add more users or connectors down the line?
- Tom Ashdown NoneWe can add them as add-ons. You pay extra for those. Pricing is on the sheet.
- Emma Firth NoneAnd if something goes wrong after you've gone live?
- Tom Ashdown NoneYou raise a ticket. Starter gets a four-business-hour response. And you've got quarterly check-ins with Marcus to make sure everything's working.
- Dan Firth NoneOkay. What's the next step?
- Tom Ashdown NoneYou let me know you want to move forward, I'll send you an order form. That locks in the pricing, dates, and terms. You review it, get legal to look at it if you want, and once you sign, Hamza kicks off the work.
- Emma Firth NoneWhen do you need to know?
- Tom Ashdown NoneSooner the better, but let's say by end of February. That way we can start in early March and have you live by early April.
- Dan Firth NoneWe'll need to run it past our board, but I think we're going to do this.
- Tom Ashdown NoneBrilliant. I'll get the order form over to you early next week. Cheers, both.