Tom Ashdown

Wrenfield Property Management / B-Brain – Negotiation

Callcompleted

Wrenfield Property Management: documents logo Wrenfield Property Management: documents · 2026-01-27 16:30

Chris Jagger and Glen Nuttall asked for a first-year discount and a later start. Owen Tallis agreed a first-year subscription discount, kept implementation at £6,000 and agreed six weeks from signature. An order form was promised the same day.

What was said

What this says

Current to 11 Oct 26

Chris Jagger and Glen Nuttall asked for a first-year discount and a later start. Owen Tallis agreed a first-year subscription discount, kept implementation at £6,000 and agreed six weeks from signature. An order form was promised the same day.

What happened: On 27 Jan 2026 Tom brought in Owen Tallis, VP Sales, to handle price. Chris, Finance Director, and Glen, Financial Controller, asked for a discount because it is a new product for them.

Commercial: Owen held implementation at £6,000 and offered a first-year subscription discount. The size of the discount is not stated on the call.

Customer view: Chris asked to push implementation out because of tight resource. He closed with a clear signal that the deal was workable.

Watch: Glen raised adding users later, which Owen called an add-on. The evidence does not show the order form being signed, and a first-term discount ends at renewal.

AI · claude-sonnet-5-5 · 11 Oct 2026

Themes

Current to 9 Oct 26
Theme
Starter discount and start date
Importance
neutral
Sentiment
positive
Voice
decision-maker

Who was there

B-Brain

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Owen Tallis to send the order form with the agreed terms on 27 Jan 2026.
  • Tom Ashdown to follow up with Chris Jagger until the order form is signed.

Risks

Current to 9 Oct 26
  • The discount applies to the first term only, so the first renewal will show a price step-up.
  • The size of the discount is not stated on the call, and no signed order form is shown.

Opportunities

Current to 9 Oct 26
  • Glen asked about adding users later, which is an add-on or a renewal conversation.
  • A tight-resource customer starting six weeks from signature may need careful onboarding to build early value.

Transcript

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