What was said
What this says
Current to 11 Oct 26Tom Ashdown walked Hugh Fenton and Chris Jagger through a Starter proposal at £22,000 a year plus a £6,000 fixed implementation. Chris, the finance director, asked about payment flexibility and cancellation, then took the proposal away to read.
What happened: On 6 Jan 2026 Tom presented the Starter proposal to Hugh, Head of Data, and Chris, Finance Director. Scope was fifteen users, four connectors, pages, chat and search, with a four-week implementation.
Customer view: Chris led with cost, payment period and exit terms. He did not commit, saying he would read the proposal first.
Commercial: Tom offered quarterly billing subject to a check with the finance team, and said he would send an order form once both were happy. He was unsure of the mid-term exit terms and said he would check with his manager.
Watch: The cancellation question suggests a cautious finance buyer. The evidence does not show a decision on this call.
Themes
Current to 9 Oct 26Who was there
B-Brain
Them
Follow-up
Next steps
Current to 9 Oct 26- Tom Ashdown to send the proposal document and then an order form to Chris Jagger.
- Tom Ashdown to confirm quarterly billing and mid-term exit terms with finance and his manager.
Risks
Current to 9 Oct 26- Chris asked about cancelling mid-term and Tom had no firm answer on exit terms.
- Chris has not committed and wants to read the proposal before replying.
Opportunities
Current to 9 Oct 26- Quarterly billing could remove a payment objection if the finance team agrees.
- Hugh's questions about support and technical effort show real interest in the Starter scope.