Marcus Bell

Brannock Medical Supplies / BB-Demo – Check In

Callcompleted

Brannock Medical Supplies: documents logo Brannock Medical Supplies: documents · 2024-08-15 15:30

Helen Varley said account managers now use the brain first, but only a handful of the forty licences are in use. She asked to onboard more account managers and contract renewal staff, and said the delivery data looking a day behind worries her.

What was said

What this says

Current to 11 Oct 26

Helen Varley said account managers now use the brain first, but only a handful of the forty licences are in use. She asked to onboard more account managers and contract renewal staff, and said the delivery data looking a day behind worries her.

What happened: Marcus Bell showed usage that he called one of the better trends on a Growth account this quarter. Active users had nearly tripled, with five or six people asking questions on a typical day.

Customer view: Helen said key-account managers now see it as the first place to look. Her worry is a delivery complaint sitting waiting because the data is a day behind.

Commercial: Helen asked who else she can get on, starting with more account managers and then the contract renewal team. Marcus confirmed forty users are contracted at £41,800 a year as it stands, so no extra cost.

Watch: Marcus would not put a date on any engineering change. He promised to flag any refresh slip to Helen directly.

AI · claude-sonnet-5-5 · 11 Oct 2026

Themes

Current to 9 Oct 26
Theme
Usage growth and seat headroom
Importance
renewal
Sentiment
positive
Voice
champion

Who was there

BB-Demo

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Marcus to send three mid-week options for a thirty minute walk-through by trust.
  • Marcus to email Helen the usage page and a short note on what it shows.
  • Marcus to send the invite for the quarterly review in September.

Risks

Current to 9 Oct 26
  • A repeat of the delivery data running a day behind would hurt trust.
  • Only five or six daily users against forty licences leaves value unproven to Andrew.

Opportunities

Current to 9 Oct 26
  • Headroom on forty licences for more account managers and the contract renewal team.
  • A usage chart gives Helen evidence to take to Andrew.

Transcript

  1. Marcus Bell
    Marcus Bell None
    Afternoon, Helen. Can you hear me alright?
  2. Helen Varley
    Helen Varley None
    Loud and clear. Afternoon, Marcus. Bit of a manic day here, so I've got my half hour and not much more.
  3. Marcus Bell
    Marcus Bell None
    No problem at all, I'll keep it tight. I'm going to share my screen in a second. I want to cover three things: usage since we last spoke, the couple of tickets you've raised, and what's coming up. Does that suit?
  4. Helen Varley
    Helen Varley None
    Suits me. I'd add one more, which is who else I can get on the brain. But start with usage.
  5. Marcus Bell
    Marcus Bell None
    Perfect, we'll do that last. Right, can you see the usage page now?
  6. Helen Varley
    Helen Varley None
    I can. Is that the line going up and to the right?
  7. Marcus Bell
    Marcus Bell None
    It is. I've pulled the numbers, and honestly it's one of the better trends I've seen on a Growth account this quarter. Active users have nearly tripled compared with the quarter before. On a typical day you've got five or six people in there asking questions.
  8. Helen Varley
    Helen Varley None
    Five or six. Out of forty licences, so that's not exactly everyone.
  9. Marcus Bell
    Marcus Bell None
    No, and I'll come back to that. But it's the direction that matters at this stage. You only went live in the spring, and a quarter ago it was a couple of people and you.
  10. Helen Varley
    Helen Varley None
    Fair. The key-account managers have started to see it as the first place to look rather than the last. One of them told me she'd stopped opening three different screens before a trust meeting.
  11. Marcus Bell
    Marcus Bell None
    That's exactly the use we hoped for. Orders, delivery queries and the contract renewals, all by trust, in one place.
  12. Helen Varley
    Helen Varley None
    By trust, yes. That's the bit that matters. What's driving the jump, do you think? Is it just that more of them have been told to use it?
  13. Marcus Bell
    Marcus Bell None
    Partly, I'd say. Looking at who's asking, it's mostly the account managers rather than head office, which is a good sign. They're not being nudged, they're coming back. The questions are mostly about delivery queries and what's coming up for renewal.
  14. Helen Varley
    Helen Varley None
    Mm. That tallies. Right, tickets. I raised the one about the delivery data looking a day behind.
  15. Marcus Bell
    Marcus Bell None
    Yes, that's the high priority one. It's closed, you should have had the note. There were two tickets in the last month, that one and a smaller how-to question, and both are done.
  16. Helen Varley
    Helen Varley None
    I did have the note. My worry is it happening again. I won't have a delivery complaint sitting waiting because the system's behind.
  17. Marcus Bell
    Marcus Bell None
    Understood. I can't promise you it never happens, and I'm not going to put a date on any engineering change, but I can say we watch that refresh and I'll flag it to you directly if it slips. You won't have to find out from a key-account manager.
  18. Helen Varley
    Helen Varley None
    That's what I need. I'll take that to the account managers so they know who to tell.
  19. Marcus Bell
    Marcus Bell None
    Happy to jump on a short call with them if it helps.
  20. Helen Varley
    Helen Varley None
    Actually that leads me to my fourth item. Who else can I get on? Forty licences and we're using a handful.
  21. Marcus Bell
    Marcus Bell None
    Right. So there's real headroom. Have you got a view on which teams, or is it just more account managers?
  22. Helen Varley
    Helen Varley None
    More account managers first. Then probably the people who handle the contract renewals, because they're asking me for the same trust summaries every week.
  23. Marcus Bell
    Marcus Bell None
    Okay. Then what I'd suggest is a thirty minute session, a walk-through by trust using your own data, so they see their own accounts and not a demo. Shall we book that for the next fortnight or so?
  24. Helen Varley
    Helen Varley None
    Yes, let's do that. Can you do a mid-week slot? The Monday is when everyone's chasing orders.
  25. Marcus Bell
    Marcus Bell None
    Mid-week is fine. I'll send three options by tomorrow.
  26. Helen Varley
    Helen Varley None
    Lovely. And do I need to do anything on licences? Add them, or are they all there?
  27. Marcus Bell
    Marcus Bell None
    They're all there. You're contracted at forty users, so you can invite up to that, no extra cost. The account sits at £41,800 a year as it stands and nothing changes on that.
  28. Helen Varley
    Helen Varley None
    Good, I just wanted to know I wasn't going to get a surprise. Andrew will ask.
  29. Marcus Bell
    Marcus Bell None
    No surprise. Anything else you wanted to flag before I let you go?
  30. Helen Varley
    Helen Varley None
    Only that I'd like the usage chart you just showed in an email. I want to show Andrew the line going up.
  31. Marcus Bell
    Marcus Bell None
    Of course, I'll send the page and a couple of lines on what it shows. Then the next proper review is the quarterly one in September, and I'll get that invite out too.
  32. Helen Varley
    Helen Varley None
    Great. Thanks, Marcus, that was useful.
  33. Marcus Bell
    Marcus Bell None
    Thanks, Helen. Speak soon.
  34. Helen Varley
    Helen Varley None
    Sorry, Marcus, are you still there? I've just realised I left the call open. Never mind, bye.

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