Tom Ashdown

Vantrell Software / BB-Demo – Negotiation

Callcompleted

Vantrell Software: documents logo Vantrell Software: documents · 2024-06-10 12:00

Vantrell's CFO challenged the Starter implementation fee. BB-Demo held it and offered a two-year term at a lower subscription with an extra connector in year two. Hugh Firth said it works, and an order form was to follow.

What was said

What this says

Current to 11 Oct 26

Vantrell's CFO challenged the Starter implementation fee. BB-Demo held it and offered a two-year term at a lower subscription with an extra connector in year two. Hugh Firth said it works, and an order form was to follow.

What happened: Asif Jagger asked whether the six thousand implementation fee could come down. Tom Ashdown held it as fixed, and Owen Tallis offered a two-year commitment instead.

Commercial: Two years at seventeen five per year, against list at nineteen five for one year, saving about four thousand over the term. Discounts are first term only, so the price rises at renewal. An extra connector in year two was added to close.

Customer view: Finance led the questions and Hugh Firth said the package works for them. Bryony Gilchrist asked for a couple of days to review the order form.

Watch: The evidence does not show the order form being signed. The year two connector is a commitment BB-Demo must honour in the executed paper.

AI · claude-sonnet-5-5 · 11 Oct 2026

Themes

Current to 9 Oct 26
Theme
Starter pricing negotiation
Importance
neutral
Sentiment
positive
Voice
decision-maker

Who was there

BB-Demo

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Tom Ashdown to send the two-year order form with the year two connector to Asif Jagger and Bryony Gilchrist.
  • Tom Ashdown to touch base early the following week to close signature.

Risks

Current to 9 Oct 26
  • The two-year discount is first term only, so the price steps up at renewal and the CFO may see that as a rise.
  • The free year two connector is a verbal concession that must appear in the order form.

Opportunities

Current to 9 Oct 26
  • A two-year Starter commitment secures the subscription for longer than the usual annual term.
  • The extra connector in year two shows the customer expects to deepen use of the brain.

Transcript

  1. Tom Ashdown
    Tom Ashdown None
    Right, thanks for joining. Owen's here from our side, Owen's the VP Sales. Asif, Bryony, Hugh, thanks for making the time. So we're close on this deal and I wanted to make sure we've got everyone on the same page, especially on the financial side.
  2. Asif Jagger
    Asif Jagger None
    Thanks. I do have a question on the implementation fee. Is there any negotiation there?
  3. Owen Tallis
    Owen Tallis None
    What's the ask?
  4. Asif Jagger
    Asif Jagger None
    Well, the six thousand feels steep for the first year cost. I was wondering if it could come down.
  5. Tom Ashdown
    Tom Ashdown None
    The implementation fee is fixed. It's our standard Starter implementation cost. It's not really something we negotiate on.
  6. Owen Tallis
    Owen Tallis None
    But I'll tell you what we can do. If you're willing to commit to two years rather than one, we can discount the annual subscription. We could do the first two years at seventeen and a half instead of nineteen and a half. That saves you about four thousand over the two years.
  7. Bryony Gilchrist
    Bryony Gilchrist None
    That's helpful. What about if we commit to certain usage levels?
  8. Owen Tallis
    Owen Tallis None
    We don't typically tie pricing to usage. We bill based on the tier and the connectors. Usage is unlimited within your tier.
  9. Hugh Firth
    Hugh Firth None
    Can I understand what the four thousand saving breaks down to?
  10. Owen Tallis
    Owen Tallis None
    So standard Starter is nineteen five per year. We'd do two years at seventeen five per year. That's two thousand per year, so four thousand over two years.
  11. Asif Jagger
    Asif Jagger None
    Right. And if we want to stay on one year, what's the best you can do?
  12. Tom Ashdown
    Tom Ashdown None
    The list price for Starter is nineteen five. If you come off the two-year deal, we're at list price, no discount.
  13. Bryony Gilchrist
    Bryony Gilchrist None
    So it's really a choice: two years at seventeen five or one year at nineteen five.
  14. Owen Tallis
    Owen Tallis None
    Exactly.
  15. Asif Jagger
    Asif Jagger None
    Let me ask this differently. If we go with two years at seventeen five, can we add an extra connector at no additional cost in year two?
  16. Tom Ashdown
    Tom Ashdown None
    We could do that actually. Let me check with Owen.
  17. Owen Tallis
    Owen Tallis None
    Yeah, no drama. If you commit to two years at seventeen five, we'll throw in an extra connector in year two.
  18. Hugh Firth
    Hugh Firth None
    I think that works for us. What happens next?
  19. Tom Ashdown
    Tom Ashdown None
    We draw up an order form with the two-year term, the price, the extra connector in year two, and you sign it. Once we've got signatures, we kick off implementation.
  20. Asif Jagger
    Asif Jagger None
    Okay. When can we expect that?
  21. Tom Ashdown
    Tom Ashdown None
    I'll put it together this afternoon and send it to you. You and Bryony can review it and come back to me if you've got questions.
  22. Bryony Gilchrist
    Bryony Gilchrist None
    We'll probably need a couple of days.
  23. Tom Ashdown
    Tom Ashdown None
    No worries. I'll send it over and we'll touch base early next week. Cheers, everyone.

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