Nell Ashcombe

Corriemoor Foods / BB-Demo – Discovery

Callcompleted

Corriemoor Foods: documents logo Corriemoor Foods: documents · 2023-05-16 13:30

Corriemoor Foods described account managers losing time switching between Salesforce, Xero and email to answer simple customer questions. Nell Ashcombe pitched Starter and booked a demo on their own data for the following week.

What was said

What this says

Current to 11 Oct 26

Corriemoor Foods described account managers losing time switching between Salesforce, Xero and email to answer simple customer questions. Nell Ashcombe pitched Starter and booked a demo on their own data for the following week.

What happened: Sarah Hollis and Elliot Allott described slow answers to order, balance and invoice questions. Nell Ashcombe outlined one search across Salesforce, Xero and Microsoft 365 email.

Customer view: Elliot said customers notice when a simple question cannot be answered immediately. Sarah expects 10 or 12 account managers, possibly a few others, to use it day to day.

Commercial: Nell positioned Starter with 15 user seats and four connectors, plus an implementation fee and an annual subscription. No price was quoted on this call.

Watch: Both customer attendees agreed to a demo next week. The evidence does not show who holds budget or the decision.

AI · claude-sonnet-5-5 · 11 Oct 2026

Themes

Current to 9 Oct 26
Theme
Discovery, fragmented customer answers
Importance
upsell
Sentiment
positive
Voice
decision-maker

Who was there

BB-Demo

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Nell Ashcombe to send a calendar invite and run the demo on Corriemoor Foods data the following week.

Risks

Current to 9 Oct 26
  • The evidence does not show who holds budget, so the buying decision is not yet mapped.

Opportunities

Current to 9 Oct 26
  • Starter fits a team of 10 or 12 account managers across Salesforce, Xero and email.

Transcript

  1. Nell Ashcombe
    Nell Ashcombe None
    Hi Sarah, hi Elliot, thanks for making time this afternoon. Can you both hear me?
  2. Sarah Hollis
    Sarah Hollis None
    Yeah, we're good. Thanks for calling.
  3. Nell Ashcombe
    Nell Ashcombe None
    Right, so Sarah, you mentioned you've got account managers who spend a lot of time juggling different systems. Tell me what that looks like.
  4. Sarah Hollis
    Sarah Hollis None
    Well, they're always answering questions. A customer rings: where's my order, what's my balance, did this invoice get processed. Instead of answering straight away they're jumping between Salesforce, Xero, email, ringing finance. It's just slow.
  5. Elliot Allott
    Elliot Allott None
    And that impacts us. Customers notice when we can't answer a simple question immediately.
  6. Nell Ashcombe
    Nell Ashcombe None
    I hear that a lot. So what we do is give them one search. Ask the brain a question about a customer or an order and it pulls from Salesforce, Xero, email, everything, one answer. What systems are you running?
  7. Sarah Hollis
    Sarah Hollis None
    Salesforce for CRM, Xero for accounting, Microsoft 365 for email.
  8. Nell Ashcombe
    Nell Ashcombe None
    Perfect, we connect to all three. How many people would be using something like this day to day?
  9. Sarah Hollis
    Sarah Hollis None
    Maybe 10 or 12 account managers, possibly a few others.
  10. Nell Ashcombe
    Nell Ashcombe None
    That fits comfortably in our Starter tier. We'd set you up with 15 user seats and four connectors, Salesforce, Xero, email and calendar. There's an implementation fee to wire it all up, then an annual subscription you renew every year. But I want to show you a demo first on your actual data, so you can see how it works with your setup.
  11. Elliot Allott
    Elliot Allott None
    That makes sense. What's the timeline?
  12. Nell Ashcombe
    Nell Ashcombe None
    I can do a demo next week if that works. Late afternoon sometime?
  13. Sarah Hollis
    Sarah Hollis None
    Yeah, we can do next week.
  14. Nell Ashcombe
    Nell Ashcombe None
    Great. I'll send you a calendar invite. One of my team will walk you through it and answer any questions. Then we can have a proper chat about fit and price. Sound good?
  15. Sarah Hollis
    Sarah Hollis None
    Sounds good to me.
  16. Nell Ashcombe
    Nell Ashcombe None
    Brilliant. Speak soon.

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