Tom Ashdown

Hollins Tarrant / BB-Demo – Discovery

Callcompleted

Hollins Tarrant: documents logo Hollins Tarrant: documents · 2023-10-03 15:30

Discovery call on 3 Oct 2023. Hollins Tarrant loses time because client history sits in the CRM, helpdesk and email. Rob Ellery is cost-sensitive and wants proof on their own data. Jenna Price is the sole systems owner and short of time.

What was said

What this says

Current to 10 Oct 26

Discovery call on 3 Oct 2023. Hollins Tarrant loses time because client history sits in the CRM, helpdesk and email. Rob Ellery is cost-sensitive and wants proof on their own data. Jenna Price is the sole systems owner and short of time.

What happened: Tom Ashdown ran discovery with Rob Ellery and Jenna Price. Jenna described client history split across the CRM, the helpdesk and email, with consultants keeping private spreadsheets as a fourth place.

Customer view: Rob said he joined because Jenna asked him to, and that the firm is watching every subscription as hiring has slowed. Jenna pushed back that this is lost time, not a nice to have.

Commercial: Tom pointed to the Starter tier and a deal total, set-up included, of around twenty-five and a half thousand, to be confirmed in writing. Rob wants a demo on their own data and a one-page document before he signs anything.

Watch: Jenna covers operations, systems and compliance alone and doubted she has time for another system. Read-only CRM access depends on checking permissions with their outside support company.

AI · claude-sonnet-5-5 · 10 Oct 2026

Themes

Current to 9 Oct 26
Theme
Discovery, fragmented client history
Importance
neutral
Sentiment
mixed
Voice
decision-maker

Who was there

BB-Demo

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Tom Ashdown to send an access note and a one-page document covering what it does, what it costs and who looks after it.
  • Jenna Price to check read-only CRM permissions with the outside support company and reply by email.
  • Tom Ashdown to book the demo once permissions are confirmed.

Risks

Current to 9 Oct 26
  • Rob Ellery is cutting subscriptions and will not buy anything he sees as nice to have.
  • Jenna Price is the only systems owner and doubts she has time to support another system.
  • CRM access depends on a permissions check with an outside support company.

Opportunities

Current to 9 Oct 26
  • A Starter tier brain would replace the CRM, helpdesk and email stitching that is costing consultants time.
  • A demo on Hollins Tarrant's own data answers Rob's stated condition for signing.

Transcript

  1. Tom Ashdown
    Tom Ashdown None
    Hello, hello. Afternoon, both. How's your week been so far?
  2. Jenna Price
    Jenna Price None
    Hi, Tom. Sorry, sorry, I'm late, I know. We had a candidate issue come in right at the end of lunch. I'm here now.
  3. Rob Ellery
    Rob Ellery None
    It's been a long week. The team's flat out. How long is this going to take, Tom?
  4. Tom Ashdown
    Tom Ashdown None
    No drama, Rob. We've booked the best part of three quarters of an hour, and I'll try to be shorter than that. Mostly I want to listen. I'd like to understand how you work and where it hurts, and then I'll tell you whether we can help. If we can't, I'll say.
  5. Rob Ellery
    Rob Ellery None
    Fair enough. To be straight with you, I'm here because Jenna asked me to be.
  6. Jenna Price
    Jenna Price None
    He's being modest. He came to me first, really. We keep losing time. Let me explain it properly.
  7. Tom Ashdown
    Tom Ashdown None
    Go on, please.
  8. Jenna Price
    Jenna Price None
    So, we place engineering and professional staff. Everything we know about a client lives in about three places. The CRM has the client accounts and the placements pipeline. The helpdesk has the client-facing tickets. And then there's email, which is where the real history lives. When a consultant rings a client, they have to look in all of them, and they don't, so they ring blind.
  9. Tom Ashdown
    Tom Ashdown None
    Right. And what happens when they ring blind?
  10. Rob Ellery
    Rob Ellery None
    They ask something the client has already answered. Or they chase a vacancy that's been filled. It looks sloppy. We're a small firm, we can't afford to look sloppy.
  11. Tom Ashdown
    Tom Ashdown None
    Mm. How often does that actually happen, would you say? Roughly. I'm not after a number.
  12. Jenna Price
    Jenna Price None
    Often enough that the consultants have started keeping their own notes. Spreadsheets. Which makes it worse, because then there's a fourth place.
  13. Tom Ashdown
    Tom Ashdown None
    Yes. I hear that a lot. The fourth place is always the one that's out of date by Friday.
  14. Rob Ellery
    Rob Ellery None
    That's about right.
  15. Tom Ashdown
    Tom Ashdown None
    So who looks after the systems at the moment? Is there an IT person?
  16. Jenna Price
    Jenna Price None
    That's me, mostly. Operations, systems, compliance. There's an outside support company for the laptops and that sort of thing, but the CRM and the helpdesk, that's me. And, honestly, I'm not sure I've the time to look after another thing.
  17. Tom Ashdown
    Tom Ashdown None
    That's an important thing to say, Jenna, thank you. The way we work, the brain runs in a data platform account, we connect to the CRM and the helpdesk and the rest, and it keeps itself up to date overnight. Our team does the set-up. What it needs from you is somebody to say what's right and what's wrong in the first weeks. It shouldn't need babysitting.
  18. Jenna Price
    Jenna Price None
    Right. That's what I'd want to hear. Can we park the detail on that for now? I'd like to understand what it does first.
  19. Tom Ashdown
    Tom Ashdown None
    Of course. Simple version. Anyone at your firm can ask a question in plain words, such as what is the latest on this client, and the brain answers using what's in the CRM, the tickets, the emails and so on, and it shows where the answer came from.
  20. Rob Ellery
    Rob Ellery None
    What would we be paying for, then? In plain terms.
  21. Tom Ashdown
    Tom Ashdown None
    Two things. A one-off fee for the set-up, which is fixed, and then an annual subscription. For a firm your size we'd be talking about our Starter tier, which is for one team. I'll not quote a price from memory in front of you, because I'll get it wrong. The total for the deal, set-up included, is going to be somewhere around twenty-five and a half thousand, and I'll confirm exactly in writing.
  22. Rob Ellery
    Rob Ellery None
    Right. That's not nothing.
  23. Tom Ashdown
    Tom Ashdown None
    No, it's not. It's why I want to be sure it pays for itself. If it doesn't save your consultants time or help win fees, don't buy it.
  24. Rob Ellery
    Rob Ellery None
    Good. Because we're watching every subscription at the moment. Hiring's slowed. I'm not in the mood for anything that's nice to have.
  25. Jenna Price
    Jenna Price None
    Rob, to be fair, this is not nice to have. It's the lost time.
  26. Rob Ellery
    Rob Ellery None
    Then show me it on our own data. That's what I'd want to see before I sign anything.
  27. Tom Ashdown
    Tom Ashdown None
    That's exactly the next step. We do a demo on your own data, not a canned one. Jenna, I'd need you to help with access to the CRM, read-only, nothing that touches your live work. Could that be done in the next couple of weeks?
  28. Jenna Price
    Jenna Price None
    Probably. I'll need to check with our outside support company on the permissions. Sorry, I know that's vague. I'll find out and email you.
  29. Tom Ashdown
    Tom Ashdown None
    No drama. Leave that with me to send you a short note of exactly what we need, so you're not guessing.
  30. Rob Ellery
    Rob Ellery None
    And I'll want a short document, Tom. Not a manual. One page. What it does, what it costs, who looks after it.
  31. Tom Ashdown
    Tom Ashdown None
    One page. Understood. I'll send it with the access note. Let's get something in the diary for the demo once Jenna's had a chance to check the permissions.
  32. Jenna Price
    Jenna Price None
    Thanks, Tom. Sorry again about being late.
  33. Tom Ashdown
    Tom Ashdown None
    Not at all. Thanks both. Best, Tom. Speak soon.
  34. Rob Ellery
    Rob Ellery None
    Right, cheers.

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