Profit and Loss

Commentary

Current to 12 Oct 26

Revenue of £2,022,966 against total cost of £3,450,978 left EBITDA at -£1,428,012 for the 12 months to 30 Sep 2026. Watch the month-on-month easing in recurring revenue, from £190,519 to £181,767.

As at 9 Oct 2026, recognised revenue for the 12 months to 30 Sep 2026 was £2,022,966 against total cost of £3,450,978, giving EBITDA of -£1,428,012.

What moved: Monthly recurring revenue rose from £100,616 in the month to 30 Sep 2025 to £181,767 in the month to 30 Sep 2026. Total cost for the latest month was £283,650.

Against target: Recurring % of revenue, at 86.1%, is within tolerance and on target. Gross margin %, at 58.0% against 75.0%, is outside tolerance and unfavourable, as is EBITDA % at -70.6%.

Watch: Monthly recurring revenue eased from £190,519 at 31 Aug 2026 to £181,767 at 30 Sep 2026. Non-recurring revenue was £0 at 31 Aug 2026 and £30,000 at 30 Sep 2026, so the monthly mix moves.

AI · claude-sonnet-5-5 · 12 Oct 2026

AImade from
Costs by category, last 12 monthsTop 10 of 12 · scroll for the restUpdated 09 Oct 26
CSV
  1. Payroll£2.5m
  2. Employer NI and pension£0.4m
  3. Marketing£0.1m
  4. Cloud hosting£0.1m
  5. Office rent£0.1m
  6. Recruitment£0.1m
  7. Software tools£0.1m
  8. Travel£0.0m
  9. Events£0.0m
  10. AI inference£0.0m
  11. Professional fees£0.0m
  12. Insurance£0.0m

Ranked largest first; each bar is a share of the largest. The twelve months to 30 Sep 26, from the ledger.

Show the figures as a table
CategoryCost
payroll£2,479,601
employer_ni_pension£371,941
marketing£141,789
cloud_hosting£102,315
office_rent£90,144
recruitment£90,000
software_tools£58,434
travel£38,524
events£27,231
ai_inference£25,085
professional_fees£19,722
insurance£6,192
Accountingmade from
Profit and Loss Account £000sUpdated 09 Oct 26
CSV
MeasureSep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26
Recurring101105104110123119136146164173188191182
Non-recurring0121836306603042126030
Revenue101117122146153125196176206185194191212
Gross cost59626570706570737475767576
Gross margin425557778360126103132110118116136
Gross margin %42%47%47%52%55%48%64%58%64%60%61%61%64%
Sales & marketing74858580848897919299919392
S&M %74%73%69%55%55%70%49%52%45%54%47%49%43%
Development76707070707070706967686868
Development %76%60%57%48%46%56%36%40%34%36%35%36%32%
General51726271526561484861485948
General %51%62%51%48%34%52%31%27%23%33%25%31%22%
Operating costs202227217221206224227208209227207220208
EBIT-160-172-160-144-123-164-102-106-77-116-89-104-72
EBIT %-159%-148%-131%-98%-80%-130%-52%-60%-37%-63%-46%-55%-34%
Rule of 40, CAC ratio, LTV:CACBy month these are not in the facts measure pl_monthly; their 12-month figures are tiles on the Dashboard (kpis), the one owner of them.

Recognised revenue by month (invoices spread over their service period); costs from the ledger by function; money in £000s. No depreciation is simulated, so EBIT equals EBITDA. Ratios read green or red against their illustrative targets.

HeadcountUpdated 09 Oct 26
CSV
HeadcountSep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26
Gross10111212111012121212121212
S&M10121011111212121212121212
Development8888888878888
General4444443333333
Total32353435343435353435353535

People employed at each month end, by function.

HRmade from
Revenue by monthUpdated 09 Oct 26
CSV
RecurringNon-recurring
£0k£100k£200kNov 23Jan 24Mar 24May 24Jul 24Sep 24Nov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Sep 26£182k£30kOct 23: Recurring £7,764; Non-recurring £0Nov 23: Recurring £7,884; Non-recurring £12,000Dec 23: Recurring £11,539; Non-recurring £18,000Jan 24: Recurring £16,207; Non-recurring £12,000Feb 24: Recurring £16,320; Non-recurring £0Mar 24: Recurring £19,426; Non-recurring £0Apr 24: Recurring £20,823; Non-recurring £18,000May 24: Recurring £26,889; Non-recurring £0Jun 24: Recurring £26,078; Non-recurring £30,000Jul 24: Recurring £35,776; Non-recurring £0Aug 24: Recurring £36,837; Non-recurring £18,000Sep 24: Recurring £40,027; Non-recurring £0Oct 24: Recurring £41,488; Non-recurring £12,000Nov 24: Recurring £40,899; Non-recurring £12,000Dec 24: Recurring £49,080; Non-recurring £30,000Jan 25: Recurring £57,414; Non-recurring £6,000Feb 25: Recurring £55,499; Non-recurring £30,000Mar 25: Recurring £71,956; Non-recurring £24,000Apr 25: Recurring £76,049; Non-recurring £12,000May 25: Recurring £80,915; Non-recurring £36,000Jun 25: Recurring £87,772; Non-recurring £30,000Jul 25: Recurring £97,680; Non-recurring £6,000Aug 25: Recurring £101,754; Non-recurring £12,000Sep 25: Recurring £100,616; Non-recurring £0Oct 25: Recurring £104,554; Non-recurring £12,000Nov 25: Recurring £104,478; Non-recurring £18,000Dec 25: Recurring £110,477; Non-recurring £36,000Jan 26: Recurring £123,105; Non-recurring £30,000Feb 26: Recurring £119,359; Non-recurring £6,000Mar 26: Recurring £135,800; Non-recurring £60,000Apr 26: Recurring £146,254; Non-recurring £30,000May 26: Recurring £163,980; Non-recurring £42,000Jun 26: Recurring £173,136; Non-recurring £12,000Jul 26: Recurring £187,537; Non-recurring £6,000Aug 26: Recurring £190,519; Non-recurring £0Sep 26: Recurring £181,767; Non-recurring £30,000

One point per month; the dot and figure at the right end are the latest value. Recognised revenue. Invoiced amounts are on Debtors and cash.

Show the figures as a table
MonthRecurringNon-recurring
Oct 23£7,764£0
Nov 23£7,884£12,000
Dec 23£11,539£18,000
Jan 24£16,207£12,000
Feb 24£16,320£0
Mar 24£19,426£0
Apr 24£20,823£18,000
May 24£26,889£0
Jun 24£26,078£30,000
Jul 24£35,776£0
Aug 24£36,837£18,000
Sep 24£40,027£0
Oct 24£41,488£12,000
Nov 24£40,899£12,000
Dec 24£49,080£30,000
Jan 25£57,414£6,000
Feb 25£55,499£30,000
Mar 25£71,956£24,000
Apr 25£76,049£12,000
May 25£80,915£36,000
Jun 25£87,772£30,000
Jul 25£97,680£6,000
Aug 25£101,754£12,000
Sep 25£100,616£0
Oct 25£104,554£12,000
Nov 25£104,478£18,000
Dec 25£110,477£36,000
Jan 26£123,105£30,000
Feb 26£119,359£6,000
Mar 26£135,800£60,000
Apr 26£146,254£30,000
May 26£163,980£42,000
Jun 26£173,136£12,000
Jul 26£187,537£6,000
Aug 26£190,519£0
Sep 26£181,767£30,000
Accountingmade from

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