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Current to 12 Oct 26

ARR of £2.2m at 30 Sep 2026 is below the illustrative £5.0m target, though margins and EBITDA % improved over the period. Gross retention % is the line to watch: 76.2%, down from 79.6% a month earlier.

As at 9 Oct 2026, contracted ARR was £2.2m at 30 Sep 2026, against an illustrative target of £5.0m, with 44 customers.

What moved: ARR rose from £1.2m to £2.2m across the last 12 month ends, but eased from £2.2m at the previous month end. Gross margin % rose from 41.6% to 58.0%, and EBITDA % improved from -169.1% to -70.6%.

Against target: Average ARR and recurring % of revenue are on target. ARR growth %, headcount, non-recurring margin % and CAC ratio are favourable outside tolerance; the remaining tiles, including ARR, customers and all three retention measures, are outside tolerance and unfavourable.

Watch: gross retention % fell from 79.6% to 76.2% over the last month, and ARR eased in the same month. Logo retention % was 73.3% at 30 Sep 2026.

AI · claude-sonnet-5-5 · 12 Oct 2026

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

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