Who they are
Insight
Current to 12 Oct 26Warren Petrie is Coorabell Logistics' CFO and economic buyer. He tested value against cost, negotiated the Starter price, and signed the order form on 30 Apr 2026. He also asks 30% of the organisation's questions in the last 90 days.
Role: CFO and CRM economic buyer. He joined discovery, the proposal walk-through and the negotiation, and said on 14 Apr 2026 that he can approve the deal himself. His platform user was created on 2026-05-25 and is not an admin.
Influence: decision-maker. He framed discovery around value against cost, asked about the exit, and pressed on price and terms. He signed within three days of the order form being sent.
Watch: he asks 31% of questions over the last 12 months and 30% over the last 90 days, a key-person risk. His value test will return at renewal, when the first-term discount ends. The signed copy itself is not in the thread.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Coorabell Logistics | Chief Financial Officer | economic_buyer | warren.petrie@coorabell.example |
Activity
- 19 Nov 2026eventBB-Demo webinar
+24
- 27 Apr 2026email_threadOrder form ready for signature
- 14 Apr 2026callCoorabell Logistics / BB-Demo – Negotiation
+1
- 10 Apr 2026email_threadScheduling call
- 26 Mar 2026email_threadProposal attached
- 26 Mar 2026callCoorabell Logistics / BB-Demo – Proposal
- 25 Feb 2026email_threadFollowing up on discovery
- 23 Feb 2026callCoorabell Logistics / BB-Demo – Discovery
- 19 Feb 2026eventBB-Demo webinar
+20