Groenhaven Verzekeringen

Win-back£0

AI facts

Current to 11 Oct 26

Groenhaven Verzekeringen, a Utrecht insurer, has no BB-Demo contract, no invoices and no platform usage. A Growth new-business deal created on 20 Jan 2026, with an amount of £62,000 and an ACV of £50,000, closed lost on 24 Apr 2026 with the reason no decision. The only recorded conversation is the 11 Mar 2026 discovery call, where Sophie Ling quoted £44,000 annually and £12,000 for implementation. No calls, threads or tickets are recorded since then, and no booked call is shown.

Read from 1 calls · 1 deals · 3 people, newest 11 Mar 26

AImade from

AI opinion

Current to 11 Oct 26

Win-back, because the deal was lost to no decision rather than to a rival, and both Noor Bos and Maarten de described hours of weekly manual reporting. Sophie Ling remains active as owner. The opportunity is a renewed Growth proposal at the correct v2 price.

Signals Groenhaven Verzekeringen – New Groenhaven Verzekeringen / BB-Demo – Discovery Groenhaven Verzekeringen

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

Next step

Current to 11 Oct 26

What: Sophie Ling emails Noor Bos to offer the demo on Groenhaven's own data as the first step towards a refreshed Growth proposal at the v2 list price. re_engage
Who: Sophie Ling
When: this_week by 9 Oct 2026
Why: Sophie Ling should contact Noor Bos to offer the demo on Groenhaven's own data and a refreshed Growth proposal at the v2 price. The deal was lost to no decision, not a rival, and nothing is recorded since 11 Mar 2026.

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

Profile

Updated 9 Oct 26

IndustryInsurance
Websitegroenhaven.example
CountryNetherlands
HQ cityUtrecht
Size270 employees
CRM ownerSophie Ling
TypeProspectdiffers
StateWin-back

CRMmade from

Key facts

Updated 9 Oct 26

Last contact11 Mar 2026

Computedmade from

The story

Current to 11 Oct 26

Win-back

Win-back: Groenhaven's Growth deal closed lost on 24 Apr 2026 for no decision, not to a rival, after a positive discovery call about hours of weekly manual reporting. There is no contract, usage or invoices, and nothing is recorded since 11 Mar 2026.

Win-back, Groenhaven Verzekeringen has no contract: the CRM's Growth deal, ACV £50,000, closed lost on 24 Apr 2026 for no decision. On the 11 Mar 2026 call Sophie Ling quoted £44,000 annually plus £12,000 implementation.

There is no platform usage, invoices or tickets on record. Noor Bos, Head of Business Systems and champion, and Maarten de, COO and economic buyer, described hours of manual reporting; Daan van in procurement has no recorded contact.

Nothing is recorded since 11 Mar 2026 and the records do not show whether the demo took place. The main risks are a cold relationship and the gap between the £44,000 quote and the £50,000 v2 Growth list.

Sophie emails Noor by 9 Oct 2026, offering a demo on Groenhaven's own data ahead of a refreshed Growth proposal. Owen Tallis agrees the price explanation and Hannah Lowe scopes the demo.

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

ARR journey

Not yet analysedNo ARR history: no order forms or invoices for this organisation.

Accountingmade from

Platform usage

Not yet analysedNo platform usage: this organisation has no tenant in product analytics.

Usagemade from

Documents

Not yet analysedNo documents in the document store for this subject.

Documentsmade from

Open deals

Not yet analysedNo open deals.

CRMmade from

Open tickets

Not yet analysedNo open tickets.

Helpdeskmade from

Activity

11 Mar 2026callGroenhaven Verzekeringen / BB-Demo – Discovery Sophie Ling, Noor Bos, Maarten de
20 Jan 2026dealGroenhaven Verzekeringen – New Sophie Ling, Noor Bos
17 Jul 2025eventBB-Demo webinar Alice Brewer, Dean Hargreaves, Ed Duckworth, Ravi Atherton, Nathan Booth, Phil Royston, Bas Vermeulen, Eva Mulder, Vicky Brearley, Anders Kjær, Anders Mortensen, Noor Bos+9

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26

hide membership not yet analysed

Key

Source rows
Raw things
People
Organisation
Organisation AI
Pages
AI-written record (ring)
not yet analysed
belongs to the organisation (one line per group)
Size: how many records a group holds

Groenhaven Verzekeringen's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 1 AI summary of 2 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 1 staff (0 with an AI write-up), shown on 3 pages. 1 AI record in this trail is not yet analysed.

The trail as a list (block, record, entity, raw row)

Activity page block
- Groenhaven Verzekeringen / BB-Demo – Discovery entity
  - Groenhaven Verzekeringen entity
    - crm/companies.csv org_058 raw row
  - call_recorder/calls.csv call_058_001 raw row
- Groenhaven Verzekeringen – New entity
  - Groenhaven Verzekeringen entity
    - crm/companies.csv org_058 raw row
  - crm/deal_line_items.csv deal_058_01:1 raw row
  - crm/deal_line_items.csv deal_058_01:2 raw row
  - crm/deal_stage_history.csv deal_058_01:1 raw row
  - crm/deal_stage_history.csv deal_058_01:2 raw row
  - crm/deal_stage_history.csv deal_058_01:3 raw row
  - +1 more
- BB-Demo webinar entity
  - event_platform/events.csv evt_1018_webinar raw row
  - event_platform/registrations.csv evt_1018_webinar:per_0206 raw row
  - event_platform/registrations.csv evt_1018_webinar:per_1101 raw row
  - event_platform/registrations.csv evt_1018_webinar:per_1102 raw row
  - event_platform/registrations.csv evt_1018_webinar:per_1803 raw row
  - event_platform/registrations.csv evt_1018_webinar:per_1806 raw row
  - +6 more
AI opinion page block
- Groenhaven Verzekeringen: win-back AI record
  - Groenhaven Verzekeringen – New entity
    - Groenhaven Verzekeringen entity
      - crm/companies.csv org_058 raw row
    - crm/deal_line_items.csv deal_058_01:1 raw row
    - crm/deal_line_items.csv deal_058_01:2 raw row
    - crm/deal_stage_history.csv deal_058_01:1 raw row
    - crm/deal_stage_history.csv deal_058_01:2 raw row
    - crm/deal_stage_history.csv deal_058_01:3 raw row
    - +1 more
  - Discovery call: manual reporting pain AI record
    - Groenhaven Verzekeringen / BB-Demo – Discovery entity
      - Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
      - call_recorder/calls.csv call_058_001 raw row
    - Groenhaven Verzekeringen entity
      - crm/companies.csv org_058 raw row
  - Groenhaven Verzekeringen entity
    - crm/companies.csv org_058 raw row
  - Groenhaven Verzekeringen entity
    - crm/companies.csv org_058 raw row
  - Noor Bos, Head of Business Systems AI record
    - Discovery call: manual reporting pain AI record
      - Groenhaven Verzekeringen / BB-Demo – Discovery entity
        Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
        call_recorder/calls.csv call_058_001 raw row
      - Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
    - Groenhaven Verzekeringen entity
      - crm/companies.csv org_058 raw row
    - Noor Bos entity
      - Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
      - crm/contacts.csv per_5801:org_058 raw row
  - Maarten de, Chief Operating Officer AI record
    - Discovery call: manual reporting pain AI record
      - Groenhaven Verzekeringen / BB-Demo – Discovery entity
        Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
        call_recorder/calls.csv call_058_001 raw row
      - Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
    - Groenhaven Verzekeringen entity
      - crm/companies.csv org_058 raw row
    - Maarten de entity
      - Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
      - crm/contacts.csv per_5802:org_058 raw row
  - +2 more
ARR journey (not yet analysed) page block
- facts.arr_monthly:org_058 facts table
  - Groenhaven Verzekeringen – New entity
    - Groenhaven Verzekeringen entity
      - crm/companies.csv org_058 raw row
    - crm/deal_line_items.csv deal_058_01:1 raw row
    - crm/deal_line_items.csv deal_058_01:2 raw row
    - crm/deal_stage_history.csv deal_058_01:1 raw row
    - crm/deal_stage_history.csv deal_058_01:2 raw row
    - crm/deal_stage_history.csv deal_058_01:3 raw row
    - +1 more
AI facts page block
- Groenhaven Verzekeringen: win-back AI record
  - Groenhaven Verzekeringen – New entity
    - Groenhaven Verzekeringen entity
      - crm/companies.csv org_058 raw row
    - crm/deal_line_items.csv deal_058_01:1 raw row
    - crm/deal_line_items.csv deal_058_01:2 raw row
    - crm/deal_stage_history.csv deal_058_01:1 raw row
    - crm/deal_stage_history.csv deal_058_01:2 raw row
    - crm/deal_stage_history.csv deal_058_01:3 raw row
    - +1 more
  - Discovery call: manual reporting pain AI record
    - Groenhaven Verzekeringen / BB-Demo – Discovery entity
      - Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
      - call_recorder/calls.csv call_058_001 raw row
    - Groenhaven Verzekeringen entity
      - crm/companies.csv org_058 raw row
  - Groenhaven Verzekeringen entity
    - crm/companies.csv org_058 raw row
  - Groenhaven Verzekeringen entity
    - crm/companies.csv org_058 raw row
  - Noor Bos, Head of Business Systems AI record
    - Discovery call: manual reporting pain AI record
      - Groenhaven Verzekeringen / BB-Demo – Discovery entity
        Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
        call_recorder/calls.csv call_058_001 raw row
      - Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
    - Groenhaven Verzekeringen entity
      - crm/companies.csv org_058 raw row
    - Noor Bos entity
      - Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
      - crm/contacts.csv per_5801:org_058 raw row
  - Maarten de, Chief Operating Officer AI record
    - Discovery call: manual reporting pain AI record
      - Groenhaven Verzekeringen / BB-Demo – Discovery entity
        Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
        call_recorder/calls.csv call_058_001 raw row
      - Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
    - Groenhaven Verzekeringen entity
      - crm/companies.csv org_058 raw row
    - Maarten de entity
      - Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
      - crm/contacts.csv per_5802:org_058 raw row
  - +2 more
Contacts page block
- Noor Bos entity
  - Groenhaven Verzekeringen entity
    - crm/companies.csv org_058 raw row
  - crm/contacts.csv per_5801:org_058 raw row
- Maarten de entity
  - Groenhaven Verzekeringen entity
    - crm/companies.csv org_058 raw row
  - crm/contacts.csv per_5802:org_058 raw row
- Daan van entity
  - Groenhaven Verzekeringen entity
    - crm/companies.csv org_058 raw row
  - crm/contacts.csv per_5803:org_058 raw row
Open deals (not yet analysed) page block
- Groenhaven Verzekeringen entity
  - crm/companies.csv org_058 raw row
Documents (not yet analysed) page block
- document_store/files.csv * raw row
hero page block
- Groenhaven Verzekeringen: win-back AI record
  - Groenhaven Verzekeringen – New entity
    - Groenhaven Verzekeringen entity
      - crm/companies.csv org_058 raw row
    - crm/deal_line_items.csv deal_058_01:1 raw row
    - crm/deal_line_items.csv deal_058_01:2 raw row
    - crm/deal_stage_history.csv deal_058_01:1 raw row
    - crm/deal_stage_history.csv deal_058_01:2 raw row
    - crm/deal_stage_history.csv deal_058_01:3 raw row
    - +1 more
  - Discovery call: manual reporting pain AI record
    - Groenhaven Verzekeringen / BB-Demo – Discovery entity
      - Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
      - call_recorder/calls.csv call_058_001 raw row
    - Groenhaven Verzekeringen entity
      - crm/companies.csv org_058 raw row
  - Groenhaven Verzekeringen entity
    - crm/companies.csv org_058 raw row
  - Groenhaven Verzekeringen entity
    - crm/companies.csv org_058 raw row
  - Noor Bos, Head of Business Systems AI record
    - Discovery call: manual reporting pain AI record
      - Groenhaven Verzekeringen / BB-Demo – Discovery entity
        Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
        call_recorder/calls.csv call_058_001 raw row
      - Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
    - Groenhaven Verzekeringen entity
      - crm/companies.csv org_058 raw row
    - Noor Bos entity
      - Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
      - crm/contacts.csv per_5801:org_058 raw row
  - Maarten de, Chief Operating Officer AI record
    - Discovery call: manual reporting pain AI record
      - Groenhaven Verzekeringen / BB-Demo – Discovery entity
        Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
        call_recorder/calls.csv call_058_001 raw row
      - Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
    - Groenhaven Verzekeringen entity
      - crm/companies.csv org_058 raw row
    - Maarten de entity
      - Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
      - crm/contacts.csv per_5802:org_058 raw row
  - +2 more
- facts.reconciliation_t0:org_058 facts table
  - Groenhaven Verzekeringen – New entity
    - Groenhaven Verzekeringen entity
      - crm/companies.csv org_058 raw row
    - crm/deal_line_items.csv deal_058_01:1 raw row
    - crm/deal_line_items.csv deal_058_01:2 raw row
    - crm/deal_stage_history.csv deal_058_01:1 raw row
    - crm/deal_stage_history.csv deal_058_01:2 raw row
    - crm/deal_stage_history.csv deal_058_01:3 raw row
    - +1 more
  - Groenhaven Verzekeringen entity
    - crm/companies.csv org_058 raw row
- Groenhaven Verzekeringen entity
  - crm/companies.csv org_058 raw row
- Signals: Groenhaven Verzekeringen signals (no model)
  - Groenhaven Verzekeringen entity
    - crm/companies.csv org_058 raw row
  - Groenhaven Verzekeringen entity
    - crm/companies.csv org_058 raw row
Key facts page block
- Groenhaven Verzekeringen / BB-Demo – Discovery entity
  - Groenhaven Verzekeringen entity
    - crm/companies.csv org_058 raw row
  - call_recorder/calls.csv call_058_001 raw row
- facts.reconciliation_t0:org_058 facts table
  - Groenhaven Verzekeringen – New entity
    - Groenhaven Verzekeringen entity
      - crm/companies.csv org_058 raw row
    - crm/deal_line_items.csv deal_058_01:1 raw row
    - crm/deal_line_items.csv deal_058_01:2 raw row
    - crm/deal_stage_history.csv deal_058_01:1 raw row
    - crm/deal_stage_history.csv deal_058_01:2 raw row
    - crm/deal_stage_history.csv deal_058_01:3 raw row
    - +1 more
  - Groenhaven Verzekeringen entity
    - crm/companies.csv org_058 raw row
- Groenhaven Verzekeringen entity
  - crm/companies.csv org_058 raw row
- Signals: Groenhaven Verzekeringen signals (no model)
  - Groenhaven Verzekeringen entity
    - crm/companies.csv org_058 raw row
  - Groenhaven Verzekeringen entity
    - crm/companies.csv org_058 raw row
Evidence trail page block
- Groenhaven Verzekeringen entity
  - crm/companies.csv org_058 raw row
The story page block
- Customer: Groenhaven Verzekeringen AI record
  - Groenhaven Verzekeringen: win-back AI record
    - Groenhaven Verzekeringen – New entity
      - Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
      - crm/deal_line_items.csv deal_058_01:1 raw row
      - crm/deal_line_items.csv deal_058_01:2 raw row
      - crm/deal_stage_history.csv deal_058_01:1 raw row
      - crm/deal_stage_history.csv deal_058_01:2 raw row
      - crm/deal_stage_history.csv deal_058_01:3 raw row
      - +1 more
    - Discovery call: manual reporting pain AI record
      - Groenhaven Verzekeringen / BB-Demo – Discovery entity
        Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
        call_recorder/calls.csv call_058_001 raw row
      - Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
    - Groenhaven Verzekeringen entity
      - crm/companies.csv org_058 raw row
    - Groenhaven Verzekeringen entity
      - crm/companies.csv org_058 raw row
    - Noor Bos, Head of Business Systems AI record
      - Discovery call: manual reporting pain AI record
        Groenhaven Verzekeringen / BB-Demo – Discovery entity
        Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
        call_recorder/calls.csv call_058_001 raw row
        Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
      - Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
      - Noor Bos entity
        Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
        crm/contacts.csv per_5801:org_058 raw row
    - Maarten de, Chief Operating Officer AI record
      - Discovery call: manual reporting pain AI record
        Groenhaven Verzekeringen / BB-Demo – Discovery entity
        Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
        call_recorder/calls.csv call_058_001 raw row
        Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
      - Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
      - Maarten de entity
        Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
        crm/contacts.csv per_5802:org_058 raw row
    - +2 more
  - Reopen with Noor Bos via a demo on own data AI record
    - Groenhaven Verzekeringen: win-back AI record
      - Groenhaven Verzekeringen – New entity
        Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
        crm/deal_line_items.csv deal_058_01:1 raw row
        crm/deal_line_items.csv deal_058_01:2 raw row
        crm/deal_stage_history.csv deal_058_01:1 raw row
        crm/deal_stage_history.csv deal_058_01:2 raw row
        crm/deal_stage_history.csv deal_058_01:3 raw row
        +1 more
      - Discovery call: manual reporting pain AI record
        Groenhaven Verzekeringen / BB-Demo – Discovery entity
        Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
        call_recorder/calls.csv call_058_001 raw row
        Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
      - Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
      - Groenhaven Verzekeringen entity
        crm/companies.csv org_058 raw row
      - Noor Bos, Head of Business Systems AI record
      - +2 more
Next step page block
Open tickets (not yet analysed) page block
Profile page block
Sources page block
Platform usage (not yet analysed) page block

Computedmade from

Sources AI · Calls · CRM · Events

made from

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

Data	Records
Organisations	75
People at customers	290
BB-Demo staff	40
Calls	784
Email threads	1,169
Support tickets	449
Documents	477
Deals	117
Invoices	101
Events	49
News items	56

Groenhaven Verzekeringen

AI facts

AI opinion

Next step

Profile

Key facts

The story

ARR journey

Platform usage

Documents

Open deals

Open tickets

Activity

Contacts

Evidence trail

Help & Support

Help & Support

How to use the site

How to ask

What the data covers

Who to contact

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