Nell Ashcombe

CEO and co-founder who joins renewal and win-back conversations herself. The Lornefield Pensions Administration win-back is her most active account, with a Growth deal targeted for 29 Jan 2027 and group approval still required.

Role: Nell Ashcombe is Chief Executive Officer and Co-founder, in post since 3 Oct 2022. She takes part in renewal and win-back conversations alongside Daniel Okafor.

Book: HR counts show 52 calls attended, 50 recorded calls, 169 email threads and 62 documents authored, with no tickets assigned. Lornefield Pensions Administration leads her activity at 38, then Garrow Lusk at 29 and Brindlecote Insurance Brokers at 23.

Evidence: The reads show her sizing a renewal to real use at Lornefield, sending Starter order forms at £20k and telling Corriemoor Foods that renewals pay list. Her role is commercial and senior rather than operational.

Now: On the 6 Oct 2026 Lornefield call she proposed Growth as a layer over the customer's sources. The 29 Jan 2027 date is a plan, group approval is required, and the deal stays a lead until paperwork is seen.

AI · claude-sonnet-5-5 · 12 Oct 2026