What was said
What this says
Current to 11 Oct 26Marketing invitation to an in-person London roundtable on 24 Feb 2026. Logistical and promotional; no customer response in the thread. The email hints that Calderbrook may be building capability in-house.
Ask: Alice Brewer invited Craig Oduya, Director of Digital and Data, to a small roundtable, or to send a colleague, with a yes or no requested by Monday.
Customer view: there is no customer response in the thread. Alice's line that the team's plans are moving and that Craig may be building capability in-house hints at a possible in-house alternative, but the thread does not say what that plan is.
Next: check whether Craig replied elsewhere, and treat the in-house hint as context for the renewal conversation.
The thread
Updated 9 Oct 26Messages
- Alice Brewer 19 Feb 2026 13:04Dear Craig, I'm writing to invite you to our Revenue leaders roundtable in London on Tuesday 24 February 2026. It is an in-person session, small by design, for people who run data and revenue operations and want an honest conversation about what is working in their stack and what is not. The story here is not a product pitch. We keep the room to a handful of organisations, and the format is open discussion, with no slides from us beyond a short framing at the start. Several of the people attending are housing and public-sector data leads, so I thought your perspective as a Director of Digital and Data would be valuable. I also know your team's plans are moving, and I would rather you heard about this from me than missed it. If you are building capability in-house, I suspect the conversation would still be useful to you, and nobody will ask you to talk about BB-Demo. Would you be able to join, or send someone from your team in your place? A quick yes or no by Monday is all I need, and I'll send the practical details straight after. Best, Alice Alice Brewer Head of Marketing, BB-Demo