What it says
What this says
Current to 11 Oct 26Final internal board pack issued 16 Jul 2026 by the CFO. It states contracted annual recurring revenue of £1,033,800, 24 customers and headcount of 33 at 30 Jun 2026. It does not split the quarter's movement into new, expansion and lost business.
What it is: a short board pack from Bridget Kearsley, Chief Financial Officer, covering the quarter ending 30 Jun 2026. It is stated as "Final" and was issued on 16 Jul 2026.
Claims: contracted annual recurring revenue is £1,033,800, taken from executed order forms and checked against invoices. It excludes one-off implementation fees. Customers are counted once each, and only with a live contract.
Watch items: renewals from July move onto the current price book, and first-term discounts end at renewal. Stale data, key-person dependence, billing accuracy and cash collection are listed as risks.
Not settled: the pack does not break the movement into new business, expansion and loss. Reconciliation to invoices and order forms is still an open action for Bridget before the next board meeting, and no headcount breakdown by team is given.
As found in this document
The document
Body
BB-Demo - Board Pack - quarter to 30 Jun 2026
Status: Final Prepared by: Bridget Kearsley, Chief Financial Officer Date of issue: 16 Jul 2026 Period covered: the quarter ending 30 Jun 2026 Folder: Company/Board
Purpose of this pack
This pack gives the board the headline position of BB-Demo at the end of the quarter. It is deliberately short. It states the three numbers the board asked to see at every meeting, explains what each one means and, for the avoidance of doubt, says what the pack does not show.
Headline numbers
| Measure | Position at 30 Jun 2026 | What it means |
|---|---|---|
| Annual recurring revenue (contracted) | £1,033,800 | The annual value of subscriptions under executed order forms |
| Customers | 24 | Organisations with a live contract at quarter end |
| Headcount | 33 | People employed by BB-Demo at quarter end |
How to read these numbers
Read the whole document (5,365 characters)
- Annual recurring revenue is the contracted figure. Our records show it as taken from executed order forms and checked against what has been invoiced. It is not the CRM claim on its own, and it excludes one-off implementation fees.
- Customers counts organisations once each, by company, however many CRM records exist for them. An organisation marked as a customer in the CRM without a live contract is not counted.
- Headcount follows the HR record of who works at BB-Demo, not the CRM owner field or any mailbox.
Commentary: annual recurring revenue
Contracted annual recurring revenue closed the quarter at £1,033,800. The board should read this as the base the business must renew and, where possible, grow.
Two points matter for the coming months:
- Renewals that start from the beginning of July move onto the current price book. Customers were told about this in January, so the conversations should not come as a surprise. First-term discounts end at renewal.
- The base is only as strong as the evidence of value behind it. Where a customer's questions asked, records indexed or active users are flat or falling, the renewal is at risk even when nobody has complained.
This pack does not break the movement in the quarter into new business, expansion and loss. That analysis sits with the account teams and will be reported separately once reconciled to accounting.
Commentary: customers
The business ended the quarter with 24 customers. At this size each relationship carries real weight: a single loss or a single upgrade is visible in the annual recurring revenue figure.
The customer success team owns adoption, quarterly reviews and the renewal notice for each account. The account executives own commercial terms. The board is asked to hold both groups to the same short list of questions for every account:
- Is the contract live and does the executed order form match what we invoice?
- Is usage rising or falling, and who is asking the questions?
- Has the champion, the finance lead or the admin changed?
- What is the next renewal date, and has the notice gone out?
Commentary: people
Headcount at quarter end was 33. The finance function reports against the HR record, so any account whose CRM owner has left is shown as having no active owner until it is reassigned. The board should expect the account-ownership list to be reviewed after every departure.
No further breakdown of headcount by team is included in this pack.
Risks and watch items
| Area | Why it matters | Who owns it |
|---|---|---|
| Renewals on the new price book | Price changes can turn a quiet account into a value debate | Customer success, with the account executive |
| Stale data | A brain answering on old data is available but not valuable; only Enterprise customers are credited for freshness | Delivery and support |
| Key-person dependence at customers | One heavy user or a single admin leaving can end adoption | Customer success |
| Billing accuracy | A withheld invoice can be our own mistake, so invoices must match the deal record | Finance |
| Cash collection | Cash on the due date underpins the forecast the board relies on | Finance |
Items for the board
- To note: the three headline numbers above, as at 30 Jun 2026.
- To note: the basis of preparation below.
- To discuss: whether the board wants the next pack to show movement in annual recurring revenue split between new, expansion and lost business.
- To discuss: whether customer-level renewal risk should be summarised in the pack or reviewed separately.
Next steps
| Action | Owner | Timing |
|---|---|---|
| Reconcile contracted annual recurring revenue to invoices and order forms | Bridget Kearsley | Before the next board meeting |
| Confirm the customer list against live contracts | Bridget Kearsley, with customer success | Before the next board meeting |
| Issue the next board pack | Bridget Kearsley | After the next quarter end |
Basis of preparation
- Position is as at 30 Jun 2026, the end of the quarter.
- Contracted annual recurring revenue is taken from executed order forms and checked to accounting. Where a CRM amount differs, the executed order form decides.
- Customer and headcount figures are stated as at the same date.
- All amounts are in pounds sterling.
- This pack was issued on 16 Jul 2026 and is final.
Best, Bridget
Bridget Kearsley Chief Financial Officer, BB-Demo