What it says
What this says
Current to 11 Oct 26Final board pack from the CFO, issued 16 Oct 2025. It reports contracted annual recurring revenue of £627,850, 17 customers and headcount of 29 at 30 Sep 2025. It is a year old at the as-of date and not a contract.
What it is: an internal board pack prepared by Bridget Kearsley, Chief Financial Officer, covering the quarter ending 30 Sep 2025. It says "every figure below comes from the contracted position in the finance system and the people records, not from CRM estimates."
Claims: recurring revenue is defined as "the contracted annual subscription value under executed order forms", excluding implementation fees and credit notes. A customer is "an organisation with a live contract", and two CRM records sharing a domain are counted once.
Watch points: renewal concentration, value evidence, data freshness and key-person risk. Finance is to reconcile again at the next quarter end.
Not settled: the pack has no cash forecast, pipeline view or cost analysis, and no per-customer breakdown. It is a snapshot at 30 Sep 2025, so it does not show the current position.
As found in this document
Current to 9 Oct 26- Date end30 Sep 2025Source: object_read:doc_co_010
The document
Body
BB-Demo - Board Pack - quarter to 30 Sep 2025
Status: Final Prepared by: Bridget Kearsley, Chief Financial Officer Issued: Thursday 16 October 2025 Period covered: the quarter ending 30 Sep 2025
Purpose of this pack
This pack gives the board the position of BB-Demo at the end of the quarter to 30 Sep 2025. It is deliberately short. It states the headline numbers our finance records can cite, comments on what they show, and lists what the board is asked to note. For the avoidance of doubt, every figure below comes from the contracted position in the finance system and the people records, not from CRM estimates.
Headline numbers
| Measure | Position at 30 Sep 2025 |
|---|---|
| Annual recurring revenue (contracted) | £627,850 |
| Customers | 17 |
| Headcount | 29 |
Annual recurring revenue is the contracted annual subscription value under executed order forms. It excludes one-off implementation fees and excludes any credit notes, which are one-offs and do not change the recurring base.
Commentary: recurring revenue
Read the whole document (3,966 characters)
- Contracted annual recurring revenue stands at £627,850 at the quarter end.
- This is the figure I would ask the board to use as the base for planning. Our records show it is built from executed order forms, checked against invoices raised.
- Implementation fees are reported separately from the recurring base, because they are fixed-fee and do not renew.
- Renewals falling in the coming quarters are the main swing factor on this number, together with upgrades and additional users or connectors on existing accounts.
Commentary: customers
- BB-Demo has 17 customers at the quarter end.
- A customer here means an organisation with a live contract. An organisation shown as a customer in the CRM with no live contract and no invoices since its last term ended is not counted.
- Where two CRM records share a domain, they are treated as one organisation and counted once.
Commentary: people
- Headcount is 29 at the quarter end.
- The people records, not the CRM, decide who works at BB-Demo. Accounts whose CRM owner has left are shown as having no active owner until reassigned.
- Hiring is being paced against the recurring base rather than ahead of it.
Risks and watch points
- Renewal concentration. With a customer base of this size, a small number of renewals carries a large share of the recurring base. The customer success team owns the ninety-day renewal notice and the renewal conversation for each.
- Value evidence. Customers who pay on time but question value need a clear case built from questions asked, users and connectors, not from invoices alone.
- Data freshness. The nightly refresh is a commitment on every tier, and only Enterprise customers are credited for freshness breaches. Stale data is therefore a retention risk before it is a cost risk.
- Key-person risk. Where one user asks a large share of the questions at a customer, a departure would hit usage quickly. Account teams are asked to note this in their reviews.
Items for the board to note
- Contracted annual recurring revenue of £627,850, across 17 customers, at 30 Sep 2025.
- Headcount of 29 at the same date.
- Finance will report the next position against this base, on the same definitions, so that movements can be read directly.
Items not covered in this pack
This pack does not include a cash forecast, a pipeline view or a detailed cost analysis. I would be grateful if any member of the board wanting those would say so ahead of the next meeting, and I will bring them in a form the finance system can fully support.
Next steps
- Finance to reconcile the recurring base to invoices and executed order forms again at the next quarter end.
- Customer success to confirm the renewal calendar and the owner of each account.
- Finance to bring a forecast the board can test, and any question on the numbers above can be sent to me directly.
Best, Bridget