What it says
What this says
Current to 11 Oct 26Final board pack from the CFO for the quarter ending 31 Mar 2025. It states contracted annual recurring revenue of £436,050, 14 customers and a headcount of 25 at that date. It gives no bridge from the opening position.
What it is: an internal board pack issued 16 Apr 2025 by Bridget Kearsley, Chief Financial Officer, for the board. It is marked as the first version and final.
Claims: "Contracted annual recurring revenue closed the quarter at £436,050", built from executed order forms and excluding one-off implementation fees. It counts 14 customers, each once by organisation, and a headcount of 25 taken from HR records.
Unusual: it warns that the figure "should not be read against the CRM deal amounts, which can include the one-off implementation fee".
Not settled: "The pack does not give a bridge from the opening position", so movement in the quarter is not shown. It is a point-in-time view at 31 Mar 2025 and is not current as of today. Renewal exposure by customer is not given.
As found in this document
The document
Body
BB-Demo - Board Pack - quarter to 31 Mar 2025
Status: Final Prepared by: Bridget Kearsley, Chief Financial Officer Date issued: 16 Apr 2025 Period covered: the quarter ending 31 Mar 2025 Distribution: the board
Headline numbers
For the avoidance of doubt, every figure in this pack is taken from the contracted position at the quarter end, 31 Mar 2025. Where a figure is not stated here, it is not part of this pack.
| Measure | Position at 31 Mar 2025 |
|---|---|
| Annual recurring revenue (contracted) | £436,050 |
| Customers | 14 |
| Headcount | 25 |
Annual recurring revenue is the contracted annual subscription value under executed order forms. It is not a forecast and it does not include one-off implementation fees.
Commentary: annual recurring revenue
Contracted annual recurring revenue closed the quarter at £436,050. The figure reflects order forms in force at 31 Mar 2025 and is the number I would ask the board to rely on. Our records show it is built from executed contracts, so it should not be read against the CRM deal amounts, which can include the one-off implementation fee.
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The pack does not give a bridge from the opening position, so I make no claim here about movement in the quarter. If the board would like a bridge in the next pack, I will prepare one from the finance system and the executed order forms.
Commentary: customers
We ended the quarter with 14 customers. Each is counted once, by organisation, however many CRM records exist for it. A customer is counted only where there is a live contract.
At this size every account matters to the total, so the renewal calendar and adoption of the brain in each account deserve close attention from the customer success team and from me on the billing side.
Commentary: people
Headcount at the quarter end was 25. I would be grateful if the board would note that HR is the record for who works at BB-Demo, and this figure is taken from that record rather than from any system user list.
What the board is asked to note
- Contracted annual recurring revenue of £436,050 at 31 Mar 2025.
- 14 customers and a headcount of 25 at the same date.
- The figures are stated on a contracted basis; invoiced and paid positions are reported by finance separately where relevant.
Points the board may wish to raise
- Whether to receive an annual recurring revenue bridge in the next pack.
- Whether to see renewal exposure by customer alongside the headline figure.
- Whether the board wants a consistent set of people and customer measures each quarter.
Basis of preparation
| Item | Source |
|---|---|
| Annual recurring revenue | Executed order forms, checked against invoices in the accounting system |
| Customers | Executed order forms, one organisation counted once |
| Headcount | HR records |
This is the first version of the pack and it is final. Any later change will be issued as a new version with the reason stated on the front page.
Best, Bridget
Unusual terms
Current to 9 Oct 26- Figures stated on a contracted basis, not invoiced or paid
- No ARR bridge from opening position