Carrowkeel Software - QBR
Documentfinal Carrowkeel Software: documents · qbr_deck · final · 2026-07-02
Final QBR deck by Elena Novak for the Growth tier customer, ahead of the term ending 14 Aug 2026. It quotes contracted annual recurring revenue of £41,800, 99.5% availability and one business hour P1 response, and flags a price change at renewal.
What it says
What this says
Current to 11 Oct 26Final QBR deck by Elena Novak for the Growth tier customer, ahead of the term ending 14 Aug 2026. It quotes contracted annual recurring revenue of £41,800, 99.5% availability and one business hour P1 response, and flags a price change at renewal.
What it is: a customer success review dated Thursday 2 July 2026, prepared by Elena Novak, covering usage, value, service and the renewal. It is a review deck, not a contract.
Commits: it restates Growth service levels, "P1 first response is one business hour and availability is 99.5%". It says renewal will be priced on the current list, with figures to be confirmed in writing by Sophie Ling.
Unusual: nothing off standard terms. It notes that "Any first-term discount does not carry into the renewal."
Not settled: the renewal price is not stated. The deck does not show which individuals ask the most questions, whether any dashboards were built, or whether the renewal was agreed. The term end of 14 Aug 2026 has passed as of the as-of date, so the deck is stale.
As found in this document
Current to 9 Oct 26- Date end14 Aug 2026Source: object_read:doc_085_012
- Date renewal14 Aug 2026Source: object_read:doc_085_012
- P1 first responseone business hourSource: object_read:doc_085_012
- Availability99.5%Source: object_read:doc_085_012
- Contracted annual recurring revenue£41,800Source: object_read:doc_085_012
- Current term end14 Aug 2026Source: object_read:doc_085_012
The document
Body
Carrowkeel Software - QBR
Quarterly business review, prepared by Elena Novak, Customer Success Manager, EU, BB-Demo
Review date: Thursday 2 July 2026
Account owner: Sophie Ling, Account Executive
Status: Final
Where we are
- Carrowkeel Software has been a BB-Demo customer since 15 Aug 2025 on the Growth tier.
- Contracted annual recurring revenue is £41,800.
- The current term ends on 14 Aug 2026, so the renewal conversation is the main commercial item for this review.
- The brain was bought so that customer success can read support tickets, renewals and product usage per agency group.
Usage
| Measure | Position |
|---|---|
| Licensed users | 40 |
| Active users, 30-day average | About a dozen |
| Change against the prior quarter | Up modestly |
To confirm, the Growth allowance is comfortably larger than the number of people using the brain each month. That is headroom rather than a problem, but it also tells us that adoption is concentrated in a small group.
Read the whole document (3,407 characters)
What the evidence does not show in this deck: which individuals ask the most questions, and whether one person accounts for a large share. I will check this before the renewal conversation, because a heavy reliance on one or two people would be a key-person risk.
Value
- The brain gives customer success one place to look across tickets, renewals and usage for each agency group, instead of reconciling systems by hand.
- The growth in active users since last quarter suggests the team is finding it useful, though the increase is small.
- Dashboards are part of the Growth tier. I will ask the team whether they have built any for agency-group health, as that would show real investment on their side.
Support and service
- One support ticket was raised in the last 30 days.
- There were no high-priority tickets in that period.
- There are no overdue invoices on the account.
As agreed in the Growth service levels, P1 first response is one business hour and availability is 99.5%. Nothing in the recent ticket history suggests a service concern.
Commercial position
- The executed order form decides contracted terms. Contracted annual recurring revenue is £41,800 and the term ends on 14 Aug 2026.
- Because the renewal starts after the price book change, the renewal will be priced on the current list rather than the original one. Sophie Ling will confirm the exact figures with Carrowkeel Software in writing.
- Any first-term discount does not carry into the renewal.
Risks and opportunities
| Item | Type | Engine |
|---|---|---|
| Small active group against 40 licences | Opportunity and risk | Renewal and next engagement |
| Price change at renewal | Risk | Renewal |
| Healthy payment and quiet ticket history | Positive | Renewal |
The main opportunity is to widen use to more agency-group owners within the 40 licences already paid for. That strengthens the value case before the price conversation.
Next steps
- Elena Novak to share a short usage summary by person with the Carrowkeel Software lead, so we can discuss who is and is not using the brain.
- Elena Novak to agree a date for the renewal conversation with Carrowkeel Software, and to send written actions afterwards.
- Sophie Ling to send the renewal order form once the pricing is confirmed internally.
- Both to aim to have the renewal agreed before the term ends on 14 Aug 2026.
Kind regards, Elena
Unusual terms
Current to 9 Oct 26- First-term discount does not carry into renewal
- Renewal priced on current list