Carrowkeel Software - Renewal Proposal
Documentfinal Carrowkeel Software: documents · renewal_proposal · final · 2026-06-08
Renewal proposal dated 8 Jun 2026 from Sophie Ling for the Growth tier. It proposes an annual price of £50k for 40 users, replacing the contracted £42k, billed annually in advance on 30-day terms. No availability or P1 figures are stated.
What it says
What this says
Current to 11 Oct 26Renewal proposal dated 8 Jun 2026 from Sophie Ling for the Growth tier. It proposes an annual price of £50k for 40 users, replacing the contracted £42k, billed annually in advance on 30-day terms. No availability or P1 figures are stated.
What it is: a final, version 1 renewal proposal from Sophie Ling, Account Executive, for the Growth subscription. It follows a term that began on 15 Aug 2025 and ends on 14 Aug 2026.
Commits: it is a proposal, not an order form. It states "The annual price of £50k is the Growth list price that applies to a renewal at this point" and that it "replaces the contracted £42k for the new term".
Unusual: the price rise is presented as list price on renewal, and any first-term discount ends. Active use is described as "a little lower than in the previous quarter" and below the 40 licensed users.
Not settled: the document does not show that the customer accepted or that a renewal order form was signed. The as-of date is after the term end, so the evidence does not show what happened next.
As found in this document
Current to 9 Oct 26- Date end14 Aug 2026Source: object_read:doc_085_011
- Date renewal14 Aug 2026Source: object_read:doc_085_011
- Price£50,000Source: object_read:doc_085_011
- Annual price£50,000Source: object_read:doc_085_011
- BillingAnnually in advance, 30-day termsAnnually in advance, 30-day terms · Source: object_read:doc_085_011
- Licensed users40Source: object_read:doc_085_011
- Service levelsThe Growth service levels in the current order form carry over unchanged.The Growth service levels in the current order form carry over unchanged. · Source: object_read:doc_085_011
- Order form returnSigned order form returned before the current term ends on 14 Aug 2026, so there is no gap in service.Signed order form returned before the current term ends on 14 Aug 2026, so there is no gap in service. · Source: object_read:doc_085_011
The document
Body
Carrowkeel Software - Renewal Proposal
Status: Final, version 1 Date: 8 Jun 2026 Prepared by: Sophie Ling, Account Executive, BB-Demo Customer success manager: Elena Novak
1. Context
Carrowkeel Software, a Dublin vendor of lettings and property-management software for letting agents in Ireland and the UK, has been a BB-Demo customer since 15 Aug 2025. It bought the Growth tier so that customer success can read support tickets, renewals and product usage per agency group in one place.
The current term ends on 14 Aug 2026. This proposal sets out what we recommend for the renewal and what it costs.
2. The current position
| Item | Detail |
|---|---|
| Tier | Growth |
| Annual recurring revenue (contracted) | £42k |
| Licensed users | 40 |
| Term end | 14 Aug 2026 |
| Overdue invoices | None |
| Support tickets in the last month | None |
The account is quiet and in good standing. Payments are on time and the support queue is empty. Active use is a little lower than in the previous quarter and sits well below the licensed user count, which is worth discussing, because it tells us there is room to bring more of the team in.
3. Proposal
Read the whole document (3,100 characters)
We propose to renew the Growth subscription for a further annual term, starting the day after the current term ends.
| Line | Detail |
|---|---|
| Tier | Growth |
| Licensed users | 40 |
| Annual price | £50k |
| Deal type | Renewal |
| Billing | Annually in advance, 30-day terms |
The annual price of £50k is the Growth list price that applies to a renewal at this point. It replaces the contracted £42k for the new term. Any first-term discount from the original order ends at renewal.
4. What stays the same
- Everything the Growth tier includes: pages, chat and search, the dashboards builder and quarterly business reviews.
- The brain continues to run inside Carrowkeel's own Snowflake account.
- The Growth service levels in the current order form carry over unchanged.
5. What we would like to improve
- Usage. Active use is below the licensed number of users. Elena Novak will review with the customer success team who is asking questions and which agency groups are not yet using the brain.
- Value case. Before the renewal, we will put together a short summary of questions asked and dashboards built, so the value is easy to point to internally.
- Headroom. If use grows beyond the Growth user allowance, we can discuss additional users at that point. We are not proposing any change to the allowance today.
6. Next steps
- Sophie Ling and Elena Novak to walk the Carrowkeel sponsor through this proposal in the coming weeks.
- Carrowkeel to confirm any change to users or connectors well ahead of the end of the term.
- BB-Demo to issue the renewal order form once the scope is agreed.
- Signed order form returned before the current term ends on 14 Aug 2026, so there is no gap in service.
If anything here does not match how Carrowkeel sees the account, tell us and we will revise it before the order form is drawn up.
Sophie Ling Account Executive, BB-Demo
Unusual terms
Current to 9 Oct 26- Price moves from £41,800 contracted to £50,000 list on renewal
- First-term discount ends at renewal