Carrowkeel Software - Master Services Agreement (signed)
Documentexecuted Carrowkeel Software: documents · contract · executed · 2025-08-01
Executed MSA signed 1 Aug 2025 for the Growth tier: subscription £41,800 a year after a 5% first-term discount, implementation £12,000. Availability 99.5%, P1 first response 1 business hour. Term runs 15 Aug 2025 to 14 Aug 2026.
What it says
What this says
Current to 11 Oct 26Executed MSA signed 1 Aug 2025 for the Growth tier: subscription £41,800 a year after a 5% first-term discount, implementation £12,000. Availability 99.5%, P1 first response 1 business hour. Term runs 15 Aug 2025 to 14 Aug 2026.
What it is: the executed master services agreement between BB-Demo and Carrowkeel Software, signed 1 Aug 2025. It states that it "decides the contracted price and terms and supersedes all earlier drafts".
Commits: Growth subscription at £44,000 list less 5%, net £41,800, invoiced annually in advance, plus a £12,000 one-off implementation. Invoices are payable within 30 days.
Unusual: the 5% discount applies to the first term only, and at renewal the subscription is charged at the list price then in force. Credits are for availability only, not data freshness.
Not settled: the term ended on 14 Aug 2026 "unless renewed in writing", and this document does not show whether a renewal was signed or what price applies now. The customer signatory is only named as an authorised signatory.
As found in this document
Current to 9 Oct 26- Date end14 Aug 2026Source: object_read:doc_085_005
- Date signed1 Aug 2025Source: object_read:doc_085_005
- Date start15 Aug 2025Source: object_read:doc_085_005
- Price£41,800Source: object_read:doc_085_005
- Annual recurring subscription£41,800Source: object_read:doc_085_005
- One-off implementation£12,000Source: object_read:doc_085_005
- Total contract value£53,800Source: object_read:doc_085_005
- Availability99.5%Source: object_read:doc_085_005
- P1 first response1 business hourSource: object_read:doc_085_005
- Nightly refreshComplete by 07:00 customer local time on business daysComplete by 07:00 customer local time on business days · Source: object_read:doc_085_005
- Service credit10% of one month's fee for each month with an availability breach10% of one month's fee for each month with an availability breach · Source: object_read:doc_085_005
- BillingThe subscription is invoiced annually in advance. The implementation fee is invoiced separately as a one-off.The subscription is invoiced annually in advance. The implementation fee is invoiced separately as a one-off. · Source: object_read:doc_085_005
- PaymentInvoices are payable within 30 days of the invoice date.Invoices are payable within 30 days of the invoice date. · Source: object_read:doc_085_005
- Implementation scopeeight weeks, up to eight connectorseight weeks, up to eight connectors · Source: object_read:doc_085_005
The document
Body
Carrowkeel Software - Master Services Agreement (signed)
Executed. Signed on 1 Aug 2025. This executed copy decides the contracted price and terms and supersedes all earlier drafts.
Parties
| Party | Details |
|---|---|
| Supplier | BB-Demo, London |
| Customer | Carrowkeel Software, Dublin |
| BB-Demo account owner | Sophie Ling |
| BB-Demo customer success manager | Elena Novak |
Purpose
BB-Demo will implement and operate the company brain for Carrowkeel Software inside the customer's own Snowflake account, so that the customer success team can read support tickets, renewals and product usage per agency group.
Order lines
| SKU | Item | Qty | Unit price | Discount | Net |
|---|---|---|---|---|---|
| SUB-GROWTH | Company Brain: Growth (annual subscription) | 1 | £44,000 | 5% | £41,800 |
| IMP-GROWTH | Implementation, Growth tier (eight weeks, up to eight connectors), one-off fixed fee | 1 | £12,000 | 0% | £12,000 |
Commercial summary
| Item | Amount |
|---|---|
| Annual recurring subscription | £41,800 |
| One-off implementation | £12,000 |
| Total contract value | £53,800 |
Read the whole document (2,206 characters)
The 5% discount applies to the first term only. At renewal the subscription is charged at the list price then in force.
Term
The subscription starts on 15 Aug 2025 and ends on 14 Aug 2026, unless renewed in writing.
Billing and payment
The subscription is invoiced annually in advance. The implementation fee is invoiced separately as a one-off. Invoices are payable within 30 days of the invoice date.
Service levels
| Measure | Commitment |
|---|---|
| Availability | 99.5% |
| P1 first response | 1 business hour |
| Nightly refresh | Complete by 07:00 customer local time on business days |
| Service credit | 10% of one month's fee for each month with an availability breach |
Service credits under this agreement are for availability only. Data freshness is not a credited measure on the Growth tier.
Signatures
| For BB-Demo | For Carrowkeel Software |
|---|---|
| Signed: Sophie Ling | Signed: authorised signatory |
| Name: Sophie Ling | Title: authorised signatory of the customer |
| Title: Account Executive | Date: 1 Aug 2025 |
| Date: 1 Aug 2025 |
Unusual terms
Current to 9 Oct 26- 5% first-term discount
- Renewal at list price then in force
- Credits for availability only