What it says
What this says
Current to 11 Oct 26Unsigned draft MSA issued 14 Jul 2025 by Sophie Ling for the Growth tier: £41,800 annual fee after a 5% first-term discount, 99.5% availability, P1 first response 1 hour. Marked not for signature; neither party has signed.
What it is: a draft Master Services Agreement for Carrowkeel Software, Dublin, covering Growth subscription and Growth implementation. It states "Not for signature" and the signature block shows both parties as "Not yet signed".
Commits: annual recurring fee £41,800, one-off implementation £12,000, first-term total £53,800, billed annual in advance, 30 days from invoice. Service levels are 99.5% availability and a 1 hour P1 first response within business hours.
Unusual: a 5% discount on the subscription, first term only. Credit is for availability only: "Data freshness does not attract a credit under this tier."
Not settled: the connector list and the customer's legal review of data processing terms are open. Renewal is left to arrangements "agreed between the parties", so no notice period is stated. The text defers to the executed order form on price, and the evidence does not show whether one was signed.
As found in this document
Current to 9 Oct 26- Date end14 Aug 2026Source: object_read:doc_085_004
- Date start15 Aug 2025Source: object_read:doc_085_004
- Price£41,800Source: object_read:doc_085_004
- Annual recurring fee£41,800Source: object_read:doc_085_004
- One-off implementation fee£12,000Source: object_read:doc_085_004
- Total contract value for the first term£53,800, which includes the one-off implementation fee£53,800, which includes the one-off implementation fee · Source: object_read:doc_085_004
- Billing frequencyannual, in advanceSource: object_read:doc_085_004
- Payment terms30 days from the date of invoiceSource: object_read:doc_085_004
- Availability99.5%Source: object_read:doc_085_004
- P1 first response1 hour, within business hoursSource: object_read:doc_085_004
- Data refreshNightly refresh complete by 07:00 customer local time on business daysNightly refresh complete by 07:00 customer local time on business days · Source: object_read:doc_085_004
- Service credit10% of one month's fee for a month in which availability is breached10% of one month's fee for a month in which availability is breached · Source: object_read:doc_085_004
- Credit basisAvailability only. Data freshness does not attract a credit under this tier.Availability only. Data freshness does not attract a credit under this tier. · Source: object_read:doc_085_004
The document
Body
Carrowkeel Software - Master Services Agreement v2
Draft. Not for signature. Issued 14 Jul 2025 by Sophie Ling, Account Executive, BB-Demo. Terms remain subject to review by both parties.
Parties
- BB-Demo, a London data business (the supplier).
- Carrowkeel Software, Dublin (the customer).
Background
BB-Demo provides the company brain, an AI-queryable layer over the customer's business data, built and run inside the customer's own Snowflake account. The customer wishes to take the Growth tier so that its customer success team can read support tickets, renewals and product usage per agency group.
Services and order lines
| SKU | Item | Quantity | Unit price | Discount | Net amount | Recurring |
|---|---|---|---|---|---|---|
| SUB-GROWTH | Company Brain: Growth | 1 | £44,000 | 5% | £41,800 | Yes, annual |
| IMP-GROWTH | Implementation: Growth (eight weeks, up to eight connectors) | 1 | £12,000 | 0% | £12,000 | No, one-off |
The discount applies to the first term only.
Term
- Start date: 15 Aug 2025.
- End date: 14 Aug 2026.
- Renewal is subject to the notice and renewal arrangements agreed between the parties.
Fees and payment
Read the whole document (2,696 characters)
- Annual recurring fee: £41,800.
- One-off implementation fee: £12,000.
- Total contract value for the first term: £53,800, which includes the one-off implementation fee.
- Billing frequency: annual, in advance.
- Payment terms: 30 days from the date of invoice.
Service levels
| Measure | Commitment |
|---|---|
| Availability | 99.5% |
| P1 first response | 1 hour, within business hours |
| Data refresh | Nightly refresh complete by 07:00 customer local time on business days |
| Service credit | 10% of one month's fee for a month in which availability is breached |
| Credit basis | Availability only. Data freshness does not attract a credit under this tier. |
General terms
- The customer retains ownership of its data, which remains in its own Snowflake account.
- Each party will keep the other's confidential information confidential during and after the term.
- Changes to this agreement must be in writing and agreed by both parties.
- Where this agreement and any order form differ, the executed order form governs the price and commercial terms.
Open points
- Confirmation of the connector list to be delivered during implementation.
- Final review of the data processing terms by the customer's legal team.
Signature
| For BB-Demo | For Carrowkeel Software | |
|---|---|---|
| Name | Sophie Ling | To be confirmed by the customer |
| Title | Account Executive | Authorised signatory |
| Signature | Not yet signed | Not yet signed |
| Date | Not yet signed | Not yet signed |
Unusual terms
Current to 9 Oct 26- 5% discount, first term only
- Renewal and notice arrangements left unspecified