What it says
What this says
Current to 11 Oct 26Executed MSA signed 23 Dec 2024 for the Growth tier: £42k net annual subscription and £12k implementation. Availability 99.5%, P1 first response 1 business hour. Term runs 6 Jan 2025 to 5 Jan 2026.
What it is: an executed Master Services Agreement between BB-Demo and Kingdon Diagnostics for the Growth subscription and implementation, signed 23 Dec 2024. It states that "Where an earlier draft or proposal differs, this executed copy prevails."
Commits: the subscription is billed annually in advance, invoices are payable within 30 days, and amounts are in GBP excluding VAT. Service levels are 99.5% availability, a P1 first response of 1 business hour and a nightly refresh complete by 07:00 customer local time on business days.
Unusual: the 5% discount applies to the first term only. The service credit is availability only, and late refresh is expressly not an availability breach.
Not settled: the term ended on 5 Jan 2026, and the document does not say whether renewal happened or at what price. The customer signatory is not named, only an authorised signatory.
As found in this document
Current to 9 Oct 26- Date end5 Jan 2026Source: object_read:doc_083_005
- Date signed23 Dec 2024Source: object_read:doc_083_005
- Date start6 Jan 2025Source: object_read:doc_083_005
- Price£41,800Source: object_read:doc_083_005
- Availability99.5%Source: object_read:doc_083_005
- P1 first response1 business hourSource: object_read:doc_083_005
- Nightly refreshComplete by 07:00 customer local time on business daysComplete by 07:00 customer local time on business days · Source: object_read:doc_083_005
- Service credit10% of one month's fee for a month in which the availability commitment is missed10% of one month's fee for a month in which the availability commitment is missed · Source: object_read:doc_083_005
- Subscription price£41,800 net annual recurring (£44,000 unit price, 5% discount)£41,800 net annual recurring (£44,000 unit price, 5% discount) · Source: object_read:doc_083_005
- Implementation fee£12,000 one-offSource: object_read:doc_083_005
- Total contract value£53,800Source: object_read:doc_083_005
- BillingThe subscription is billed annually in advance.The subscription is billed annually in advance. · Source: object_read:doc_083_005
- PaymentInvoices are payable within 30 days of the invoice date.Invoices are payable within 30 days of the invoice date. · Source: object_read:doc_083_005
- Subscription term6 Jan 2025 to 5 Jan 2026Source: object_read:doc_083_005
The document
Body
Kingdon Diagnostics - Master Services Agreement (signed)
Status: Executed Signed: 23 Dec 2024 Version: one
Parties
This Master Services Agreement is made between BB-Demo, a London data business ("BB-Demo"), and Kingdon Diagnostics of Newcastle upon Tyne ("the Customer"), an independent diagnostic imaging network providing MRI and CT services from twelve sites in the North East and Cumbria.
Background
The Customer has chosen the Growth tier of the company brain so that its contract managers can see each trust's referrals, reporting-turnaround tickets and invoices together. BB-Demo builds and runs the brain inside the Customer's own Snowflake account. This agreement sets out the commercial terms for the subscription and the one-off implementation.
Services and order lines
| SKU | Description | Quantity | Unit price | Discount | Net | Type |
|---|---|---|---|---|---|---|
| SUB-GROWTH | Company Brain – Growth (annual subscription) | 1 | £44k | 5% | £42k | Recurring, annual |
| IMP-GROWTH | Implementation – Growth (eight weeks, up to eight connectors) | 1 | £12k | 0% | £12k | One-off |
The discount applies to the first term only.
Read the whole document (3,430 characters)
Contract value
| Item | Amount |
|---|---|
| Annual recurring subscription (net) | £42k |
| One-off implementation (net) | £12k |
| Total contract value | £54k |
Term
The subscription starts on 6 Jan 2025 and runs to 5 Jan 2026. Renewal is a separate conversation led by the BB-Demo customer success manager, who will give notice ahead of the end date in the usual way.
Billing and payment
- The subscription is billed annually in advance.
- The implementation fee is a fixed, one-off charge.
- Invoices are payable within 30 days of the invoice date.
- All amounts are in GBP and exclude VAT.
Service levels
| Measure | Commitment |
|---|---|
| Availability | 99.5% |
| P1 first response | 1 business hour |
| Nightly refresh | Complete by 07:00 customer local time on business days |
| Service credit | 10% of one month's fee for a month in which the availability commitment is missed |
The service credit applies to availability only. A brain answering on data that is late to refresh was still available, and is not an availability breach under this agreement.
Responsibilities
BB-Demo will deliver the implementation, connect the agreed sources, operate the brain inside the Customer's Snowflake account and provide support at the Growth service level.
The Customer will provide timely access to the systems being connected, name an administrator and keep BB-Demo informed of material changes to those systems.
Data protection
The parties have signed a separate Data Processing Agreement on the same date. It governs the handling of personal data under this agreement.
Governing terms
This agreement, together with the order lines above, forms the whole commercial arrangement for the Growth subscription and implementation. Where an earlier draft or proposal differs, this executed copy prevails.
Signatures
For BB-Demo
Name: Tom Ashdown Title: Account Executive Date: 23 Dec 2024
For Kingdon Diagnostics
Title: Authorised signatory, Kingdon Diagnostics Date: 23 Dec 2024
Account contacts
| Role | Name |
|---|---|
| BB-Demo account owner | Lewis Kerr |
| BB-Demo customer success manager | Amara Obi |
| BB-Demo account executive | Tom Ashdown |
Unusual terms
Current to 9 Oct 26- 5% discount on first term only
- Service credit for availability only; late refresh not a breach