What it says
What this says
Current to 11 Oct 26Draft Master Services Agreement for the Growth tier, issued for review on 2 Dec 2024 and not in force until signed. Availability 99.5%, P1 first response 1 hour within business hours, subscription £42k a year after a 5% first-term discount.
What it is: a draft MSA between BB-Demo and Kingdon Diagnostics for the Growth tier, term 6 Jan 2025 to 5 Jan 2026. It states "This document is not in force until signed by both parties."
Commits: availability 99.5%, P1 first response "1 hour, within business hours", and a service credit of 10% of one month's fee, "Availability only". Fees are invoiced annually in advance, payable within 30 days.
Unusual: the 5% discount applies to the first term only and does not carry over at renewal. The total contract value of £54k includes the one-off £12k implementation fee; only £42k is recurring.
Not settled: the data protection wording, the connector list and live-by commitments, and the customer signatories are all open. The text does not show that an executed copy exists, so the executed order form, if any, would override this draft.
As found in this document
Current to 9 Oct 26- Date end5 Jan 2026Source: object_read:doc_083_004
- Date start6 Jan 2025Source: object_read:doc_083_004
- Price£41,800Source: object_read:doc_083_004
- Availability99.5%Source: object_read:doc_083_004
- P1 first response1 hour, within business hoursSource: object_read:doc_083_004
- Service credit10% of one month's feeSource: object_read:doc_083_004
- Credit basisAvailability onlySource: object_read:doc_083_004
- Annual recurring fee£41,800Source: object_read:doc_083_004
- One-off implementation fee£12,000Source: object_read:doc_083_004
- Total contract value£53,800Source: object_read:doc_083_004
- Billing frequencyAnnual, in advanceSource: object_read:doc_083_004
- Payment terms30 days from invoiceSource: object_read:doc_083_004
The document
Body
Kingdon Diagnostics - Master Services Agreement v2
Draft. Issued for review on 2 Dec 2024. This document is not in force until signed by both parties.
Parties
This agreement is between BB-Demo, a London data business (the Supplier), and Kingdon Diagnostics, of Newcastle upon Tyne (the Customer).
Purpose
The Supplier will provide the company brain to the Customer: an AI-queryable layer over the Customer's connected systems, built and run inside the Customer's own Snowflake account, on the Growth tier.
Term
| Item | Detail |
|---|---|
| Start date | 6 Jan 2025 |
| End date | 5 Jan 2026 |
| Tier | Growth |
| Billing frequency | Annual, in advance |
| Payment terms | 30 days from invoice |
Order lines
| SKU | Description | Qty | Unit price | Discount | Net | Recurring |
|---|---|---|---|---|---|---|
| SUB-GROWTH | Company Brain – Growth | 1 | £44k | 5% | £42k | Yes |
| IMP-GROWTH | Implementation - Growth (eight weeks, up to eight connectors) | 1 | £12k | 0% | £12k | No |
Contract value
| Measure | Amount |
|---|---|
| Annual recurring fee | £42k |
| One-off implementation fee | £12k |
| Total contract value | £54k |
Read the whole document (2,792 characters)
The total contract value includes the one-off implementation fee. Only the subscription line of £42k is annual and recurring. The discount applies to the first term only.
Service levels
| Measure | Commitment |
|---|---|
| Availability | 99.5% |
| P1 first response | 1 hour, within business hours |
| Service credit | 10% of one month's fee |
| Credit basis | Availability only |
Service credits are payable for a month in which the availability commitment is not met. They are not payable for data freshness under this agreement.
Fees and payment
The Supplier will invoice the annual subscription in advance at the start of the term and the implementation fee on the basis agreed in the order form. Each invoice is payable within 30 days of the invoice date.
Renewal
At the end of the term the subscription renews only by agreement. The Supplier's customer success manager, Amara Obi, will open the renewal conversation ahead of the end date. Pricing at renewal follows the Supplier's list price then in force, and the first-term discount does not carry over.
Open points in this draft
- The Customer's legal team to confirm the data protection wording.
- The final connector list and the live-by commitments to be agreed with the Customer's IT colleagues and confirmed in the order form.
- Authorised signatories on the Customer side to be confirmed.
Signatures
This block is completed on execution.
For BB-Demo: Tom Ashdown, Account Executive. Commercial owner: Lewis Kerr.
For Kingdon Diagnostics: Authorised signatory, job title to be confirmed by the Customer.
Unusual terms
Current to 9 Oct 26- 5% first-term discount, not carried over at renewal
- Renews only by agreement
- Service credit for availability only, not data freshness