Harrowden Foods - Proposal v1
Documentdraft Harrowden Foods: documents · proposal · draft · 2026-06-03
Draft proposal from Lewis Kerr, dated 3 Jun 2026, for a user add-on to the Growth subscription. Add-on priced at £8,000 per year billed in advance; total value for the current term £4,405, co-termed to 4 Jan 2027. Not issued for signature.
What it says
What this says
Current to 11 Oct 26Draft proposal from Lewis Kerr, dated 3 Jun 2026, for a user add-on to the Growth subscription. Add-on priced at £8,000 per year billed in advance; total value for the current term £4,405, co-termed to 4 Jan 2027. Not issued for signature.
What it is: a first draft from Lewis Kerr proposing extra users on the existing Growth subscription, under the existing MSA and order form. It states "Draft for discussion. Not yet issued for signature."
Commits: nothing yet. If signed, the add-on is £8,000 per year billed in advance, with a total value of £4,405 for the current term, ending 4 Jan 2027. There is no new implementation fee.
Unusual: the document admits "you still have unused licences within your current 40", so the add-on is for later growth, not today. The user count is not stated.
Not settled: size, timing, which teams, any extra connectors and the purchase route are all listed as open points. The signatory is not named, and the executed order form governs if anything differs.
As found in this document
Current to 9 Oct 26- Date end4 Jan 2027Source: object_read:doc_009_012
- Date renewal4 Jan 2027Source: object_read:doc_009_012
- Price£8,000Source: object_read:doc_009_012
- User add-on annual price£8,000 per year, billed in advance£8,000 per year, billed in advance · Source: object_read:doc_009_012
- Total value of this proposal£4,405, co-termed to your renewal on 4 Jan 2027£4,405, co-termed to your renewal on 4 Jan 2027 · Source: object_read:doc_009_012
- Contract end4 Jan 2027Source: object_read:doc_009_012
- Billinginvoiced under your existing billing arrangements and standard payment termsinvoiced under your existing billing arrangements and standard payment terms · Source: object_read:doc_009_012
- Service levelsAs set out in your executed order formAs set out in your executed order form · Source: object_read:doc_009_012
- Implementation feeno new implementation feeSource: object_read:doc_009_012
The document
Body
Harrowden Foods - Proposal v1
Draft for discussion. Not yet issued for signature.
| Prepared for | Harrowden Foods, Leicester |
| Prepared by | Lewis Kerr, Account Executive, BB-Demo |
| Customer success manager | Amara Obi, BB-Demo |
| Date | Wednesday 3 June 2026 |
| Proposal type | Expansion of the existing Growth subscription |
| Version | 1 (draft) |
1. Context
Harrowden Foods joined BB-Demo on Monday 5 January 2026 on the Growth tier. The brain runs inside your own Snowflake account and brings retailer accounts, service-level complaints and orders into one place, so that your commercial insights and customer service teams are working from the same picture rather than reconciling systems by hand.
Your current subscription covers 40 licensed users and runs to 4 Jan 2027. Since go-live, use of the brain has grown strongly. Active users are up sharply on the previous quarter, support demand has been very light, and your account is fully up to date on invoices. In short, it is working, and the people using it are asking for more people to be given access.
Read the whole document (5,774 characters)
This proposal sets out a user add-on to the Growth subscription, so that more of your colleagues can use the brain without any change to how it is set up today.
2. What we are proposing
The proposal is a single expansion to your existing Growth subscription:
- Additional users: the standard user add-on from the BB-Demo price book, added on top of the 40 users you already hold.
- No change of tier: you stay on Growth, with the same connectors, dashboards builder and quarterly business reviews you have today.
- No new implementation fee: the add-on uses the environment already built in your Snowflake account, so there is no separate implementation project.
- Co-termed to your renewal: the add-on sits under your existing order form and ends on 4 Jan 2027, so you have one renewal date to manage rather than two.
What is not changing
| Item | Position |
|---|---|
| Tier | Growth |
| Existing licensed users | 40 |
| Contract end | 4 Jan 2027 |
| Service levels | As set out in your executed order form |
| Governing terms | Your existing MSA and order form |
3. Why now
I would not put an expansion in front of you unless the usage supported it, so here is what we are seeing:
- Adoption is rising. The number of people using the brain each month has climbed noticeably quarter on quarter.
- The brain is stable. There has been one ticket in the last month, none of it high priority, and nothing outstanding.
- The value case is the shared view. The reason you bought was to put retailer accounts, complaints and orders side by side. More users on the same data makes that case stronger.
To be straightforward about it: you still have unused licences within your current 40, so the add-on is for the point at which you expect to go beyond them, not for today. That is the first open point below, and I would rather we agree the timing together than have you pay for capacity before you need it.
4. Pricing
All prices are in pounds sterling and are shown exclusive of VAT.
| Line | Basis | Amount |
|---|---|---|
| User add-on, annual price | Per year, billed in advance | £8,000 |
| Total value of this proposal | Co-termed to your renewal on 4 Jan 2027 | £4,405 |
To put a number on it: the annual price of the add-on is £8,000, and because it is co-termed to your renewal, the total value of this proposal for the current term is £4,405. From the renewal onwards the add-on would be reviewed with the rest of your subscription, at the price book in force at that point.
Your current contracted annual recurring revenue of £50,000 is unchanged by this document until an order form is signed.
Please note that any first-term discount you hold on your original subscription does not carry over to a renewal, and I will cover this properly with you and Amara well ahead of the renewal notice.
5. Billing and terms
- The add-on would be invoiced under your existing billing arrangements and standard payment terms.
- It would be documented as a short order form under your existing MSA, referencing your executed Growth order form.
- The executed order form, not this proposal, decides the contracted price and terms. If anything here differs from it, the order form governs.
6. Open points
This is a first draft and the following are still to be settled with you:
- Size and timing. How many additional users you want, and from what date they should be switched on.
- Who they are. Which teams the new users sit in, so that Amara can plan onboarding and the right permissions.
- Connectors. Whether the wider group needs any source you do not already have connected. If so, that is a separate conversation and not part of this price.
- Purchase route. Who on your side approves the order form, and whether you need anything further from us for your own procurement process.
7. Next steps
| Step | Owner | Timing |
|---|---|---|
| Review this draft and confirm the open points | Harrowden Foods, with Lewis Kerr | Over the coming days |
| Short call to agree user numbers and start date | Lewis Kerr and Amara Obi | Following your review |
| Issue the order form for signature | Lewis Kerr | Once the points above are agreed |
| Provision additional users and confirm to your admins | Amara Obi | On signature |
I will send over a clean version of the order form today if you tell me the numbers you have in mind. If you would rather wait until usage has caught up with your current allowance, that is a perfectly reasonable answer and I will make a note to revisit it with you at the next quarterly review.
Kind regards,
Lewis Kerr Account Executive, BB-Demo
Unusual terms
Current to 9 Oct 26- Add-on co-termed to renewal on 4 Jan 2027
- Term value of £4,405 is below the annual add-on price
- Add-on offered ahead of need, unused licences remain