Harrowden Foods - Master Services Agreement (signed)
Documentexecuted Harrowden Foods: documents · contract · executed · 2025-12-12
Executed MSA signed 12 Dec 2025 for the Growth tier, 5 Jan 2026 to 4 Jan 2027. Subscription £50,000 per year plus £12,000 one-off implementation. Availability 99.5%, P1 first response 1 business hour, no discount.
What it says
What this says
Current to 11 Oct 26Executed MSA signed 12 Dec 2025 for the Growth tier, 5 Jan 2026 to 4 Jan 2027. Subscription £50,000 per year plus £12,000 one-off implementation. Availability 99.5%, P1 first response 1 business hour, no discount.
What it is: the executed MSA between BB-Demo and Harrowden Foods, signed electronically on 12 Dec 2025 by Lewis Kerr and an unnamed authorised signatory. It sets the Growth subscription and implementation.
Commits: "Annual recurring subscription" of £50,000, billed annually in advance, and a £12,000 one-off fee, total £62,000. Availability 99.5%, P1 first response 1 business hour, nightly refresh by 07:00 customer local time on business days.
Unusual: the subscription is priced at £50,000 with a 0% discount, which is the v2 Growth list. Credits are 10% of one month's fee and "Availability only"; freshness is not credited.
Not settled: "Renewal terms, including the price that applies at renewal, will be confirmed by BB-Demo in writing ahead of the end date." The customer signatory is not named, and no connector live-by dates are stated.
As found in this document
Current to 9 Oct 26- Date end4 Jan 2027Source: object_read:doc_009_005
- Date renewal4 Jan 2027Source: object_read:doc_009_005
- Date signed12 Dec 2025Source: object_read:doc_009_005
- Date start5 Jan 2026Source: object_read:doc_009_005
- Price£50,000Source: object_read:doc_009_005
- Annual recurring subscription£50,000Source: object_read:doc_009_005
- One-off implementation fee£12,000Source: object_read:doc_009_005
- Total contract value for the term£62,000Source: object_read:doc_009_005
- Availability99.5%Source: object_read:doc_009_005
- P1 first response1 business hourSource: object_read:doc_009_005
- Nightly refreshComplete by 07:00 customer local time on business daysComplete by 07:00 customer local time on business days · Source: object_read:doc_009_005
- Service credit10% of one month's fee for each month in which availability falls below the commitment10% of one month's fee for each month in which availability falls below the commitment · Source: object_read:doc_009_005
- Credit basisAvailability onlySource: object_read:doc_009_005
- BillingThe subscription is billed annually in advanceThe subscription is billed annually in advance · Source: object_read:doc_009_005
- PaymentInvoices are payable within 30 days of the invoice dateInvoices are payable within 30 days of the invoice date · Source: object_read:doc_009_005
- Implementationeight weeks, up to eight connectorseight weeks, up to eight connectors · Source: object_read:doc_009_005
The document
Body
Harrowden Foods - Master Services Agreement (signed)
Status: Executed. Version 1.
Signed: 12 Dec 2025
Parties
This Master Services Agreement is made between:
- BB-Demo, a data business based in London ("BB-Demo"); and
- Harrowden Foods, a food manufacturer based in Leicester ("the Customer").
BB-Demo's account owner for this agreement is Lewis Kerr. BB-Demo's customer success manager is Amara Obi.
Background
Harrowden Foods makes own-label chilled ready meals and bakery for UK supermarkets from two sites. The Customer wishes to use the BB-Demo company brain so that its commercial insights and customer service teams can see retailer accounts, service-level complaints and orders together. BB-Demo builds and runs the brain inside the Customer's own Snowflake account.
Services and tier
BB-Demo will provide the Company Brain subscription at the Growth tier, together with a fixed-fee Growth implementation, on the terms of this agreement.
Order lines
Read the whole document (4,221 characters)
| SKU | Description | Quantity | Unit price | Discount | Net amount | Type |
|---|---|---|---|---|---|---|
| SUB-GROWTH | Company Brain – Growth | 1 | £50,000 | 0% | £50,000 | Annual subscription |
| IMP-GROWTH | Implementation – Growth (eight weeks, up to eight connectors) | 1 | £12,000 | 0% | £12,000 | One-off |
All amounts are shown exclusive of VAT, which is added at the prevailing rate on each invoice.
Contract value
| Item | Amount |
|---|---|
| Annual recurring subscription | £50,000 |
| One-off implementation fee | £12,000 |
| Total contract value for the term | £62,000 |
The annual recurring figure is the subscription alone. The total contract value includes the one-off implementation fee, which is not repeated at renewal.
Term
- Start date: 5 Jan 2026
- End date: 4 Jan 2027
The subscription runs for the term above. Renewal terms, including the price that applies at renewal, will be confirmed by BB-Demo in writing ahead of the end date.
Billing and payment
- The subscription is billed annually in advance.
- The implementation fee is invoiced once, as a fixed fee.
- Invoices are payable within 30 days of the invoice date.
- No discount applies to either line.
Service levels
| Measure | Commitment |
|---|---|
| Availability | 99.5% |
| P1 first response | 1 business hour |
| Nightly refresh | Complete by 07:00 customer local time on business days |
| Service credit | 10% of one month's fee for each month in which availability falls below the commitment |
| Credit basis | Availability only |
Service credits under this agreement are given for availability. Data freshness is monitored and reported, but it is not a credited measure at the Growth tier.
Implementation
BB-Demo will carry out the Growth implementation over eight weeks from the start date, connecting up to eight of the Customer's source systems to the brain. Connectors named in any schedule agreed between the parties carry the live-by commitment stated in that schedule. The Customer will provide timely access to the systems concerned and a named administrator for each.
Customer data
The Customer's data stays in the Customer's own Snowflake account. BB-Demo processes it only to provide the services and as the Customer instructs. BB-Demo will keep the Customer's data confidential and apply appropriate security measures throughout the term.
Use of the services
The Customer may use the services for its own internal business purposes, through the users and connectors included in the Growth tier. Additional users or connectors can be added by written order form, priced at the rates then in force.
Changes
Any change to this agreement must be in writing and signed by both parties. Where a later executed order form changes a price or a service level, that order form prevails for the lines it covers.
Signatures
Signed for and on behalf of the parties on 12 Dec 2025.
| BB-Demo | Harrowden Foods | |
|---|---|---|
| Name | Lewis Kerr | Authorised signatory |
| Title | Account Executive | Authorised signatory of Harrowden Foods |
| Date | 12 Dec 2025 | 12 Dec 2025 |
| Signature | Signed electronically | Signed electronically |
Unusual terms
Current to 9 Oct 26- Freshness not credited
- Renewal price to be confirmed in writing
- No discount on either line