What it says
What this says
Current to 11 Oct 26Final QBR deck prepared by Amara Obi on 23 Apr 2026 for a Growth tier customer. It reports about five active users against 40 licensed, falling, with a 1 Sep 2026 term end. It is a review, not a contract, and states no service-level figures.
What it is: a QBR deck from Amara Obi, who says she is picking the account up fresh. It is built from usage, ticket and invoice records, not from earlier reviews.
Reads: "Contracted annual recurring revenue: £44,000" and 40 licensed users against "About five" active in a 30-day average, "Down, by a little under a sixth" on the prior quarter.
Risk: the deck calls falling users a threat to the renewal and flags key-person risk. Low ticket volume is "Neutral, watch", as it could be quiet disengagement.
Not settled: pricing at renewal is "to be confirmed in writing". The deck has no questions asked, records indexed or dashboards built, and does not say whether the 1 Sep 2026 renewal happened. The deck is dated before that term end, so the outcome is unknown from this record.
As found in this document
Current to 9 Oct 26- Date end1 Sep 2026Source: object_read:doc_007_020
- Date renewal1 Sep 2026Source: object_read:doc_007_020
The document
Body
Calderbrook Housing Group - QBR
Quarterly business review · Final · Prepared Thursday 23 April 2026
Prepared by Amara Obi, Customer Success Manager, BB-Demo. Account owner: Tom Ashdown. Customer success lead on record: Natalie Eze.
Where we are
- Customer since 2 September 2024, on the Growth tier.
- Contracted annual recurring revenue: £44,000.
- Licensed users: 40.
- Current term ends 1 Sep 2026, so the renewal conversation is the main business item for the rest of this year.
- A note on continuity: I am picking this account up fresh, so this deck is built from the usage, ticket and invoice records rather than from memory of earlier reviews. Please correct anything that does not match how your teams see it.
Why Calderbrook bought the brain
Calderbrook's business-intelligence team wanted one board-ready picture of the housing business. The brain joins tenant calls, repairs tickets, complaints and rent arrears in one place, inside your own Snowflake account, so the team stops reconciling those sources by hand and asks the brain instead.
The question for this review is simple: here's what the numbers say about whether that is still happening.
Read the whole document (5,199 characters)
Usage: what the numbers say
| Measure | Reading |
|---|---|
| Licensed users | 40 |
| Active users, 30-day average | About five |
| Change against the prior quarter | Down, by a little under a sixth |
| Overall read | Light use against a large allowance, and moving the wrong way |
What this means
- Only a small fraction of the licensed users are active in a typical month. That is headroom, but it is also a signal that the brain is not yet part of daily work beyond a small core group.
- The trend matters more than the level. A fall quarter on quarter, from an already small base, is the thing to understand before the renewal.
- A small group using the brain heavily is a key-person risk. If one or two people leave or change role, activity could drop sharply.
- This deck does not include questions asked, records indexed or dashboards built. Those need to be reviewed with the business-intelligence team before we draw firm conclusions about value.
Support and service
- One ticket raised in the last 30 days, none of them high priority.
- No overdue invoices; payments are up to date.
- Service levels are those of the Growth tier: the standard availability commitment, the Growth first-response time for priority incidents, and the nightly refresh complete by 07:00 UK time on business days.
- Low ticket volume alongside falling active users can be health, or it can be quiet disengagement. On these numbers we cannot tell which, so I would like to ask directly.
Value: what we can and cannot say
What we can say
- The brain is connected and running, and the account is in good standing commercially.
- The original purpose, a single joined-up view across calls, repairs, complaints and arrears for the board, is still a sound one.
What we cannot say yet
- Which board or committee reports now depend on the brain.
- Whether the people who stopped using it moved to another tool, changed role or simply found other routes to the same data.
- Whether the team has an alternative approach in mind, including building something in-house.
I would rather ask these questions now than discover the answers at renewal.
Risks and opportunities
| Item | Threat or opportunity | Engine it moves |
|---|---|---|
| Falling active users against a large licence | Threat | Renewal |
| Low ticket volume, no escalations | Neutral, watch | Renewal |
| Unused user headroom within the Growth allowance | Opportunity: widen use to housing, repairs and finance teams | Next engagement |
| Contract end on 1 Sep 2026 | Decision point | Renewal |
| Pricing at renewal | To be confirmed in writing, following the price book that applies to the renewal date | Renewal |
Plan for the next quarter
| Action | Customer contact | BB-Demo owner | By when |
|---|---|---|---|
| Review who the active users are and who has dropped off | Business-intelligence lead | Amara Obi | Within the next two weeks |
| Agree two or three board-level questions the brain should answer reliably | Business-intelligence lead and a board reporting sponsor | Amara Obi | End of next month |
| Offer a short refresher session for repairs, complaints and arrears teams | Heads of those teams | Amara Obi | Before the end of the quarter |
| Write up a short value summary for the renewal discussion | Executive sponsor on the Calderbrook side | Tom Ashdown, with Amara Obi | Well ahead of the renewal notice period |
| Confirm renewal terms and pricing in writing | Finance contact | Tom Ashdown | Before the notice period starts |
Questions for you
- Who else should have access?
- What does good look like for the business-intelligence team this year?
- Is there anything about the brain that has made it harder to use, or any plan to move reporting elsewhere?
- Which source would you most like brought in or fixed first?
Next steps
Let's get the next QBR in the diary, ahead of the renewal date of 1 Sep 2026, so that the renewal is a conversation about value and not a surprise to anyone.
Best, Amara