What it says
What this says
Current to 11 Oct 26Final QBR deck dated 3 Aug 2025, ahead of the term end on 1 Sep 2025. Contracted annual recurring revenue £44,000; P1 first response one business hour; availability at the standard Growth level. Just under ten of 40 licensed users are active.
What it is: A customer QBR deck prepared by Natalie Eze, Customer Success Manager, dated 3 Aug 2025 and marked final. It doubles as the lead-in to the renewal conversation before the term end on 1 Sep 2025.
Commits: It is not a contract. It restates Growth tier service levels: "P1 first response of one business hour" and a nightly refresh "complete by 07:00 on business days".
Unusual: Only a quarter or so of the 40 licensed seats are in regular use, concentrated in the business-intelligence team. The deck flags in-house platform ambitions and says no measured analyst-hour saving can yet be shown.
Not settled: The deck does not show whether the renewal happened, at what price or seat count. It is over a year old at 9 Oct 2026, and the evidence does not show whether Tom Ashdown, named as account owner, still holds the account.
As found in this document
Current to 9 Oct 26- Date end1 Sep 2025Source: object_read:doc_007_014
- Date renewal1 Sep 2025Source: object_read:doc_007_014
- Date start2 Sep 2024Source: object_read:doc_007_014
- Price£44,000Source: object_read:doc_007_014
- Contracted annual recurring revenue£44,000Source: object_read:doc_007_014
- Availabilityat the standard Growth levelSource: object_read:doc_007_014
- P1 first responseone business hourSource: object_read:doc_007_014
- Nightly refreshcomplete by 07:00 on business dayscomplete by 07:00 on business days · Source: object_read:doc_007_014
The document
Body
Calderbrook Housing Group - QBR
Quarterly business review, Growth tier
Prepared by Natalie Eze, Customer Success Manager, BB-Demo Account owner: Tom Ashdown Date: Sunday 3 August 2025 Status: Final
Where we are
- Calderbrook Housing Group has been a BB-Demo customer since 2 Sep 2024.
- The subscription is on the Growth tier, with contracted annual recurring revenue of £44,000.
- The current term ends on 1 Sep 2025, so this review doubles as the lead-in to the renewal conversation.
- The brain runs inside Calderbrook's own Snowflake account, joining tenant calls, repairs tickets, complaints and rent arrears into one board-ready picture for the business-intelligence team.
Why Calderbrook bought the brain
| Goal | What it meant day to day |
|---|---|
| One picture for the board | Stop reconciling repairs, complaints and arrears by hand before each board cycle |
| Tenant voice alongside the numbers | Bring call recordings into the same view as tickets and case data |
| A shared source for the BI team | Ask questions of the brain rather than rebuild extracts |
Usage this quarter
Read the whole document (4,624 characters)
| Measure | Position |
|---|---|
| Licensed users | 40 |
| Active users, 30-day average | Just under ten |
| Change against the prior quarter | A small rise |
What this tells us
- Use is steady and slightly up, which is a healthy direction.
- Only a quarter or so of the licensed seats are in regular use. That is real headroom, and it is also a question: are the right people in the brain, or have we licensed more seats than the programme needs?
- Use is concentrated in the business-intelligence team. Beyond that team we have little evidence of regular use in operations, complaints or the housing management side.
Support and service
- No tickets were raised in the last thirty days, and none were high priority.
- Nothing is overdue on the account: invoices are paid on time.
- A quiet support queue can mean a settled platform. Here it fits a small, stable group of users who know what they are doing.
- Service levels are those of the Growth tier: availability at the standard Growth level, P1 first response of one business hour, and the nightly refresh complete by 07:00 on business days.
Value delivered
- Board reporting is now built from one connected source rather than separate extracts from each system.
- The BI team can move from a question about repairs or arrears to the underlying calls and tickets without a manual join.
- The dashboards builder, which comes with Growth, gives the team a way to keep recurring board views current.
What we cannot show from our records
- A measured saving in analyst hours. We would like to agree one with the team before renewal so the value case rests on Calderbrook's own numbers.
- How many of the board's recent questions were answered from the brain.
Risks and open points
| Point | Why it matters | Next step |
|---|---|---|
| Use sits with a small group | If key people move on, use could drop quickly | Agree with the BI team who else should be in the brain |
| Many licensed seats are idle | Hard to justify the seat count at renewal without wider use | Review seat allocation and consider a right-sized plan |
| In-house platform plans | The team has its own data platform ambitions, and the brain's role in them is unclear | Discuss openly at renewal and understand what Calderbrook wants to keep |
| Term ends 1 Sep 2025 | Renewal needs a decision in good time | Hold the renewal conversation this month |
Plan for the next month
- Renewal conversation. Natalie Eze to meet the BI team lead this month to agree what Calderbrook wants from the brain over the next term.
- Value case. Natalie Eze to put together a short summary of questions asked, dashboards built and board packs supported, using Calderbrook's own examples.
- Seat review. Agree with Calderbrook whether to keep the full Growth allowance or adjust, and which additional teams might benefit.
- Commercial terms. Tom Ashdown to confirm renewal terms once the above is agreed, ahead of the term end on 1 Sep 2025.
Asks of Calderbrook
- A named sponsor for the renewal decision.
- Thirty minutes with the BI team to walk through the value summary.
- A view on whether other teams should be given access before the term ends.
Summary
The brain is stable, well paid for and quietly used by a small, capable team. The job before 1 Sep 2025 is to show clearly what it is worth to Calderbrook, widen the circle of users if there is appetite, and understand where the brain sits alongside the team's own platform thinking.
Unusual terms
Current to 9 Oct 26- Right-sized plan under consideration