What it says
What this says
Current to 11 Oct 26Internal first draft by Tom Ashdown proposing a one-year Growth renewal at £44,000 per year, price held, from the term ending 1 Sep 2025. Not shared with the customer. States no availability % or P1 time, deferring to the executed order form.
What it is: an internal renewal proposal for the Growth subscription, marked "Draft for internal review. Not yet shared with the customer." It was created 2025-06-23 and has not been modified since.
Commits: one-year term, "Annual price | £44,000", billed "Annually in advance, on standard payment terms", with no implementation fee. Nightly refresh is expected by 07:00 customer local time on business days. Nothing binds either party while it is a draft.
Unusual: it admits regular activity comes from "a much smaller group" than the 40 licensed users, so the case rests on value, not seats.
Not settled: the options are unpriced, and the recipient and the one open ticket detail are unconfirmed. Whether the proposal was ever issued, and what was finally signed, is not shown. The document is stale against the 2026-10-09 as-of date and the executed order form decides terms.
As found in this document
Current to 9 Oct 26- Date end1 Sep 2025Source: object_read:doc_007_012
- Date renewal1 Sep 2025Source: object_read:doc_007_012
- Price£44,000Source: object_read:doc_007_012
- Annual price£44,000Source: object_read:doc_007_012
- Total renewal value£44,000Source: object_read:doc_007_012
- TermOne year, starting the day after the current term endsOne year, starting the day after the current term ends · Source: object_read:doc_007_012
- BillingAnnually in advance, on standard payment termsAnnually in advance, on standard payment terms · Source: object_read:doc_007_012
- Implementation feeNone. This is a renewal of an existing deploymentNone. This is a renewal of an existing deployment · Source: object_read:doc_007_012
- Nightly refreshcomplete by 07:00 customer local time on business dayscomplete by 07:00 customer local time on business days · Source: object_read:doc_007_012
The document
Body
Calderbrook Housing Group - Renewal Proposal v1
Status: Draft for internal review. Not yet shared with the customer.
| Prepared for | Calderbrook Housing Group, Leeds |
| Prepared by | Tom Ashdown, Account Executive, BB-Demo |
| Customer success manager | Natalie Eze |
| Date | Monday 23 June 2025 |
| Current term ends | 1 September 2025 |
| Customer since | Monday 2 September 2024 |
| Subscription | Growth |
Purpose of this document
This proposal sets out how BB-Demo would like to renew Calderbrook Housing Group's Growth subscription when the current term ends on 1 September 2025. It covers what the brain has been doing for the business-intelligence team, where usage stands, the terms we propose, and the points we still need to settle before the proposal goes out.
It is a first draft. Tom will tidy it with Natalie before anything is sent.
Context
Read the whole document (6,196 characters)
Calderbrook is a housing association with around twenty-one thousand homes across West Yorkshire. The business-intelligence team bought the company brain in September 2024 so it could bring tenant calls, repairs tickets, complaints and rent arrears together into one picture that is ready for the board, without reconciling those systems by hand each month.
The brain runs inside Calderbrook's own Snowflake account. The nightly refresh is expected to complete by 07:00 customer local time on business days, as it is for every tier.
What the brain has delivered
The points below are the ones we expect to put in front of the customer. Natalie will confirm each against the account record before the proposal is finalised.
- One joined-up view. Calls, repairs, complaints and arrears sit in a single queryable layer, so the team can ask a question once instead of pulling four extracts.
- Board-ready reporting. The team has used the dashboards builder, which is part of the Growth tier, to prepare the pictures it takes to senior leadership.
- Stable service. There has been one support ticket in the last month, and it was a single high-priority item. No invoices are overdue.
Usage and adoption
We want to be straightforward about this part. The Growth subscription is licensed for 40 users. Regular activity comes from a much smaller group than that, and the number of regular users has dipped a little compared with the previous quarter.
That is not unusual for an account whose main users are an analytics team and a handful of managers, but it does mean the renewal conversation should be about value, not just continuity. Two things follow from it:
- The business case for the renewal should rest on the board reporting and the time the team no longer spends reconciling systems, not on seat counts.
- There is room to widen use beyond the core team, for example into the complaints and repairs managers who currently receive reports rather than asking questions themselves.
Proposed renewal
| Item | Proposal |
|---|---|
| Tier | Growth |
| Licensed users | 40 |
| Connectors | The Growth connector allowance, as in the current term |
| Term | One year, starting the day after the current term ends |
| Annual price | £44,000 |
| Total renewal value | £44,000 |
| Billing | Annually in advance, on standard payment terms |
| Implementation fee | None. This is a renewal of an existing deployment |
The annual price is held at the level Calderbrook pays today. No price change applies at this renewal. The renewal amount is the annual subscription only, because there is no new implementation work attached.
What is included
The Growth tier continues to include:
- Pages, chat and search across the connected sources
- The dashboards builder
- Quarterly business reviews with Natalie
- The Growth availability commitment, with service credits for availability only
- The Growth first-response time for priority one issues
- Nightly refresh complete by 07:00 customer local time on business days
Service levels are those in the existing executed order form. If anything in that document differs from this summary, the order form is what applies.
Options to discuss
We would like to offer the customer a short choice rather than a single take-it-or-leave-it number, but we have not priced these here and they need Tom's confirmation before anything is quoted.
- Renew as is. Same tier, same allowance, same price. The simplest route and our default recommendation.
- Renew and extend use. Keep Growth and add a short enablement programme for managers outside the core team, delivered through the quarterly reviews, so that more of the licensed users are active.
- Renew with an add-on. If the team wants more connectors or extra users later, those can be added during the term. We would not build them into this proposal unless the customer asks.
Open points before this goes out
- Natalie to confirm the current usage picture and the detail of the one open ticket, so we do not describe it wrongly.
- Tom to confirm with the account record that the order form has no special service terms that should be carried into the renewal.
- Tom to agree with Natalie who at Calderbrook should receive the proposal, and whether a short meeting should come before the document.
- Confirm whether the customer has said anything about its longer-term platform plans. Nothing in the record suggests a concern, but we should ask rather than assume.
- Decide whether to mention the extend-use option in the first version or hold it back for the conversation.
Next steps
- Tom and Natalie review this draft together and settle the open points above.
- Natalie sends the renewal notice in line with the notice period in the order form.
- Tom puts a call in the diary with the business-intelligence team to walk through the proposal and answer questions.
- Once terms are agreed, a renewal order form is issued under the existing master agreement for signature before the current term ends on 1 September 2025.
Contacts
| Role | Name |
|---|---|
| Account Executive, BB-Demo | Tom Ashdown |
| Customer Success Manager, BB-Demo | Natalie Eze |
Draft, version one. Prices and terms are subject to confirmation and to the executed order form.
Unusual terms
Current to 9 Oct 26- Price held at current level, no v2 uplift
- Unpriced options for enablement and add-ons