What was said
What this says
Current to 11 Oct 26Hamza Akhtar ran an 85-minute training for Aylin Kaya and Jonas Albrecht on 7 Apr 2026. Aylin found the brain much quicker for merchant reviews. Jonas pressed on access control, data residency and ticket silence.
What happened: Hamza trained Aylin on chat, search, pages and dashboards, with Jonas covering admin and permissions. Aylin built a merchant review template and a Monday merchant view dashboard during the call.
Customer view: Aylin said the brain is quicker than stitching three systems together, and that she was lost before and is not now. Jonas said usage has grown from himself and one other to a handful.
Commercial: forty licensed users on Growth leaves room to onboard the whole account management team. Dashboards are a Growth feature and are now in use, which shows investment by the customer.
Watch: access is scoped at the connector, with no per-record check at query time, and Jonas must document that for auditors. He also said zero tickets in a month should mean it is working, not that nobody knows where to ask.
Themes
Current to 9 Oct 26Who was there
BB-Demo
Them
Follow-up
Next steps
Current to 9 Oct 26- Hamza Akhtar sends the access-scoping page, the one-page guide and the admin sharing note to the shared inbox by the end of 7 Apr 2026.
- Aylin Kaya runs a session for the account managers the following week using the one-pager.
- Hamza raises the scheduled digest request if Aylin confirms she wants it.
Risks
Current to 9 Oct 26- Access is controlled at connector scope with no per-record check at query time, which the customer must explain to its auditors.
- Zero tickets in a month could be silence rather than health, as Jonas himself noted.
- Answers are only as fresh as the nightly refresh, which has already caused Aylin some empty answers.
Opportunities
Current to 9 Oct 26- Forty licensed users leaves room to onboard the whole account management team on Growth.
- Aylin asked for scheduled digests, which Hamza offered to put forward as a product request.
- Dashboard use shows the customer investing in Growth features.
Transcript
- Hamza Akhtar NoneAfternoon, both. Can you hear me alright?
- Aylin Kaya NoneYes, afternoon Hamza. Loud and clear.
- Jonas Albrecht NoneHere. Audio is fine. Camera is off, sorry, this laptop is running a load test and I would like it to survive the hour.
- Hamza Akhtar NoneNo problem at all. Aylin, I don't think we've met properly, have we? I think I've only seen you on the kickoff recording.
- Aylin Kaya NoneNot properly, no. I've been in the chat a lot since it went live, but that's about it. So this is useful, I have a pile of questions.
- Hamza Akhtar NoneGood, that's exactly what this is for. The plan is about an hour and a bit. I'll share my screen for the first few minutes, then I'd like you driving, Aylin, because you're the one who'll live in it every day. Jonas, you're here for the admin side, and anything where you want to know what it's doing underneath.
- Jonas Albrecht NoneWhich role has access to the dashboards builder? That's my main one. The rest I can read in the documentation.
- Hamza Akhtar NoneFair question, and we'll get there. Short version: it's a role you grant, it's not on by default. We'll do it live so you can see what changes.
- Jonas Albrecht NoneFine. Not on a Friday, though.
- Hamza Akhtar NoneNoted, and it's Tuesday, so we're safe. Right. Aylin, before I show anything, what are you actually using it for at the moment, in your own words?
- Aylin Kaya NoneMostly merchant reviews. When a merchant trips one of our risk rules, I used to open the payments system, then the CRM for the account manager notes, then the ticketing tool, and try to stitch a picture together. Now I just type the merchant name into the chat and ask what's changed in the last month. It's not perfect, but it's quicker. Much quicker.
- Hamza Akhtar NoneThat's the use case it was bought for, so good. Where does it let you down?
- Aylin Kaya NoneMainly I don't know how to ask. Sometimes I get a long summary when I wanted one number. Sometimes I get nothing and I don't know if that's because there's nothing or because I asked it badly.
- Hamza Akhtar NoneRight, that's a really common one, so let's start there. I'll share now. You should see the chat view, and I've got a merchant open that's one of our sample ones, not one of yours, so nobody panic about data.
- Aylin Kaya NoneYes, I can see it.
- Hamza Akhtar NoneOkay. Three habits that fix most of this. One, name the thing: the merchant, the account manager, the period. Two, say what shape of answer you want: a number, a list, a short paragraph. Three, look at the sources underneath the answer. Every answer shows where it came from, and if the sources are thin, that's your 'nothing' explained.
- Jonas Albrecht NoneSources are the records the answer was built from, yes? Not the whole table.
- Hamza Akhtar NoneCorrect. The specific records, with a link back to the original in the source system. So you can always check it against the real thing.
- Jonas Albrecht NoneGood. I never trust an answer I can't trace.
- Hamza Akhtar NoneWhich is why you're the right admin. Aylin, over to you. Share your screen if you're happy to, or just tell me what you type and I'll watch the thing in my own view.
- Aylin Kaya NoneGive me a second. Okay, sharing. Is that coming through?
- Hamza Akhtar NoneYes, that's you. Pick a merchant you reviewed recently and ask for what changed in the last month, but this time ask for a short list.
- Aylin Kaya NoneRight, so I asked for a list of changes in the last month for one of the larger retailers, with a one-line reason each. And, oh, that's actually what I wanted. Five lines. Chargebacks up, a change of contact at their end, a ticket about settlement timing.
- Hamza Akhtar NoneNice. Now click the source on the settlement ticket, just to see the trail.
- Aylin Kaya NoneYes, it opens the ticket itself. So it's reading the helpdesk directly, that's not a copy someone typed.
- Hamza Akhtar NoneIt's an indexed copy in your Snowflake account, refreshed overnight, but the link takes you to the original. Which brings me to something worth saying out loud: it's as fresh as the last nightly refresh, which finishes by seven in the morning your time on working days. So if something happened at lunchtime, the chat won't know until tomorrow.
- Aylin Kaya NoneAh. That explains one of my nothings. I asked about a call from the morning and it had no idea.
- Jonas Albrecht NoneThat is a schedule, not a fault. I checked the load history last week. Every run finished before seven.
- Hamza Akhtar NoneExactly. Good, and thank you for checking. Okay, let's move to search, because it's the other half of the same thing and people forget it exists.
- Aylin Kaya NoneI did forget it exists, to be honest.
- Hamza Akhtar NoneYou're not alone. Chat is for questions, search is for finding. If you know the document or the record is out there, search is faster and it doesn't summarise anything. Try searching for the merchant's name plus the word settlement.
- Aylin Kaya NoneOkay, it's giving me tickets, emails and a page. There are filters on the left. By type, by date, by system.
- Hamza Akhtar NoneUse the type filter, keep only emails, and sort by date. That's the trick for a review: you get the conversation history in order, without reading the summaries.
- Aylin Kaya NoneRight, that's useful. I can see the account manager wrote to them twice and nobody replied for a few days. I would never have spotted that in the CRM.
- Hamza Akhtar NoneThat's the value of having it in one place. Jonas, anything on search from your side? Permissions, mainly.
- Jonas Albrecht NoneYes. Does search respect the source permissions? If an email is restricted in the mail system, does Aylin see it here?
- Hamza Akhtar NoneIt respects the access model that you set up at connection time, so it's the connector's scope that decides what gets in at all. If it's not in the scope you chose, it's not indexed. Anything inside the scope is visible to people who have the brain role. There's no per-record check against the source on every query.
- Jonas Albrecht NoneThat is a design decision I need to document. So the control is at the connector, not at the query.
- Hamza Akhtar NoneYes. And I'd rather you hear it plainly than assume otherwise. I'll send you the page that describes it after this call, so you've got it in writing for your auditors.
- Jonas Albrecht NoneGood. Send it to the shared inbox, not to me alone. I don't want it living in one mailbox.
- Hamza Akhtar NoneWill do. Next, pages. Aylin, have you made any yet?
- Aylin Kaya NoneOne. It's a sort of merchant summary, but I think I did it wrong, because it's just a block of text I pasted.
- Hamza Akhtar NoneThat's how everyone starts. A page is a living document: you write headings and notes, but you can also drop in a live question. So instead of pasting last month's chargeback count, you put in the question, and the page re-asks it every time someone opens it.
- Aylin Kaya NoneOh. So it updates itself.
- Hamza Akhtar NoneAfter each nightly refresh, yes. Let's make one together. New page, call it Merchant review template, and add a heading for recent changes.
- Aylin Kaya NoneOkay, I've got the heading and I inserted the question block. It's asking me which merchant. Do I have to type it every time?
- Hamza Akhtar NoneNo, that's the nice bit. Make the merchant a variable, you'll see a little switch beside the name. Then whoever opens the page picks the merchant from a list and the whole page fills in.
- Aylin Kaya NoneRight, so one template, every merchant. That would save me, honestly, a couple of hours a week.
- Aylin Kaya NoneI've done three sections now. Recent changes, open tickets, and contacts. Do I share it with the account managers?
- Hamza Akhtar NoneYou can. Sharing is by team, and you've got the merchant account managers in a group already, I saw it in the setup. One thing though: I'd keep your risk notes in a separate page. The account managers don't need your internal reasoning.
- Aylin Kaya NoneNo, definitely not. Good point. I'll keep the risk side on its own.
- Jonas Albrecht NoneCan I ask something about that. Page sharing, is it a role or an ad hoc list? I don't want people sharing pages to individuals and nobody knows who can see what.
- Hamza Akhtar NoneBoth exist. Admin can switch off sharing to individuals and force it to teams only. I'd recommend that for you, given the regulator.
- Jonas Albrecht NoneThen do that. Teams only. I'll set it after the call and I'll test it before I tell anyone.
- Hamza Akhtar NonePerfect. Let's have a short break, five minutes. Stretch, tea, whatever.
- Aylin Kaya NoneBack. Sorry, I got pulled into a message from an account manager. Speaking of which, she's already asking if she can use the page.
- Hamza Akhtar NoneThat's a good sign. Right, dashboards. This is the part of Growth that Starter doesn't have, and it's why I wanted Jonas here. Jonas, can you see the admin panel on your side?
- Jonas Albrecht NoneYes. Roles tab is open. I see brain user, brain admin, and a dashboard builder role.
- Hamza Akhtar NoneThat's the one. Add Aylin to it. And just to be clear, you have forty licensed users on Growth, and builders count against that like anyone else, so there's no extra cost for giving the role to a couple of people.
- Jonas Albrecht NoneDone. Aylin, log out and back in, it needs a new session.
- Aylin Kaya NoneOkay, I'm back and there's a new tab. Dashboards. Oh, that's a lot of empty space.
- Hamza Akhtar NoneIt is, and that's fine. A dashboard is just tiles. Each tile is a question with a chart type. Start with something you'd actually look at every Monday. What's that for you?
- Aylin Kaya NoneHonestly, merchants where chargebacks went up the most. And maybe the ones with the most open tickets. If I could see those two next to each other, I'd be happy.
- Hamza Akhtar NoneBrilliant, that's two tiles. Add a tile, type the first question in plain words, pick a bar chart, and tell it to show the top ten.
- Aylin Kaya NoneRight, the first one worked. The second one is giving me a table instead of a chart and I can't see why.
- Hamza Akhtar NoneProbably because the question returned names and a text field rather than a number. Rephrase it to ask for the count of open tickets per merchant.
- Aylin Kaya NoneThat's it. Bars. Oh, that's good. I can already see one merchant that's an outlier.
- Hamza Akhtar NoneAnd that's the point. You've gone from a hunch to a chart in about ten minutes. Jonas, anything about how those tiles run?
- Jonas Albrecht NoneWhere do they execute? Inside our Snowflake account, or does something leave the region?
- Hamza Akhtar NoneInside your account, in the EU region you chose. The queries run on the warehouse you assigned to the brain, so the compute cost shows up on your side, and nothing is pulled out to a different region. Your data residency stays exactly as it was set at implementation.
- Jonas Albrecht NoneGood. That is what I told compliance. I would not like to be wrong.
- Hamza Akhtar NoneYou're not. Keep going, Aylin, add a third tile, something about the time to first reply on tickets, if you've got that data connected.
- Aylin Kaya NoneDone, I think. It's showing me averages by week. It looks like there was a bad week a while back.
- Hamza Akhtar NoneClick into the bar for that week. You can drill straight into the tickets behind it.
- Aylin Kaya NoneOh, they're nearly all from the same merchant. Interesting. So that's a real thing, not just noise.
- Hamza Akhtar NoneThat's you doing risk analysis with three clicks. I'd save this as a dashboard and call it something obvious. Then pin it to your team's start page.
- Aylin Kaya NoneCalling it Monday merchant view. Original, I know.
- Jonas Albrecht NoneObvious is good. Obvious is what an auditor reads.
- Hamza Akhtar NoneQuite. Right, a few housekeeping things before we run out of time. First, questions asked. Jonas, in the admin panel there's a usage view. It shows who's asking what, and how much. It's worth a look monthly, mainly to see who's not using it yet.
- Jonas Albrecht NoneI have it open. The number of people using it has gone up a lot since go-live. It was basically me and one other. Now there's a handful.
- Hamza Akhtar NoneIt's a healthy curve. And you've got room: forty licensed users, so you can onboard the whole account management team and still have space.
- Aylin Kaya NoneCan I ask, how do I get them started? Because I can show them, but I'm not a trainer.
- Hamza Akhtar NoneI'd do exactly what we did today, in miniature. Thirty minutes, one real merchant each, and the three habits. Name the thing, say the shape, check the sources. If you like, I'll send a one-page version you can hand out.
- Aylin Kaya NoneYes please, that'd be great.
- Hamza Akhtar NoneI'll add it to the same email as the permissions note. Second housekeeping thing: if an answer looks wrong, don't just retry. Use the flag button next to it. It comes to us with the question and the sources attached, so we can see what happened.
- Jonas Albrecht NoneDoes a flag open a ticket?
- Hamza Akhtar NoneIt does, yes, under your support entitlement. For a Growth account that's the standard route, same as emailing support.
- Jonas Albrecht NoneGood. One thing from me. Zero tickets from us in a month. I'd like to say that's because it's working, and not because nobody knows where to ask.
- Hamza Akhtar NoneHa. Fair. Today should help with the second half of that. And it's a good sign, honestly, with the usage going the way it has.
- Aylin Kaya NoneOne more from me, if there's time. The merchant template page. Can I schedule it, so it lands in my inbox on Monday?
- Hamza Akhtar NoneNot as an email from the page itself, not yet. What you can do is pin the dashboard and set it as your landing page, so it's the first thing you see. If scheduled digests matter to you, tell me and I'll put it forward as a request.
- Aylin Kaya NoneLanding page is fine for now. I'll let you know if I miss the email.
- Hamza Akhtar NonePerfect. Let's use the last bit to practise once more without me talking. Aylin, pick a merchant you haven't looked at, and build the whole review in the template. Jonas, set the sharing to teams only while she does it, and tell me if anything surprises you.
- Aylin Kaya NoneRight, I've done it. The template filled itself in. Two sections are empty for this merchant, and I can see from the sources that it's because there are simply no tickets. So that's a real nothing.
- Hamza Akhtar NoneExactly, and now you know the difference. Jonas?
- Jonas Albrecht NoneSharing is teams only. I tested it with a test account before changing anything for real. The individual share option is gone for non-admins. One small thing: the admin role can still share to individuals. I'd like that documented, not changed.
- Hamza Akhtar NoneI'll put it in the note. That's expected behaviour, and it's sensible for an admin to keep it for break-glass cases.
- Jonas Albrecht NoneAgreed. Anything else is a schema change and I would rather schedule it properly.
- Hamza Akhtar NoneUnderstood. So, to recap what I'll send. One, the page on how access is scoped at connection time. Two, the one-page guide for your account managers. Three, a short note on the admin sharing behaviour. Is that right, Jonas, anything I've missed?
- Jonas Albrecht NoneThat covers it. Put the shared inbox on copy.
- Aylin Kaya NoneAnd on my side, I'll run a session for the account managers next week, using the one-pager. I'll tell you how it goes.
- Hamza Akhtar NoneBrilliant. And if they get stuck, flag it, or just email me. Elena is your customer success manager if anything's about the wider picture, but for the how-to side I'm happy to help.
- Aylin Kaya NoneGreat. Thank you, this was properly useful. I was a bit lost before, and I'm really not now.
- Hamza Akhtar NoneThat's lovely to hear. Thanks both. I'll get those documents out by the end of the day.
- Jonas Albrecht NoneThanks, Hamza. Jonas out.
- Hamza Akhtar NoneSpeak soon, both. Cheers.