Amara Obi

Clonvara Insurance Services / BB-Demo – Check In

Callcompleted

Clonvara Insurance Services: documents logo Clonvara Insurance Services: documents · 2026-09-01 13:30

Brendan Moran, the Chief Operating Officer, said he cannot defend 40 Growth licences when about seven people use them, and asked what a smaller arrangement might look like. The contract ends on 31 Oct 2026.

What was said

What this says

Current to 11 Oct 26

Brendan Moran, the Chief Operating Officer, said he cannot defend 40 Growth licences when about seven people use them, and asked what a smaller arrangement might look like. The contract ends on 31 Oct 2026.

What happened: Amara Obi opened with the usage fall: about seven active users against forty licensed, down by more than a third on the previous quarter. Brendan accepted the numbers and asked why.

Customer view: He values having broker, policy and claims information in one place for compliance, but he is accountable for the spend. He asked for the options for a smaller arrangement, while stressing he was not asking for it yet.

Commercial: The order form says Growth at £46,800 a year, and that is what has been invoiced. He wants every option tied to the executed order form, not a draft.

Watch: Amara will gather who had access and who stopped, send a usage picture and propose a refresher. The pricing owner needs to join the next conversation, and the contract end is close.

AI · claude-sonnet-5-5 · 11 Oct 2026

Themes

Current to 9 Oct 26
Theme
Usage drop, licence value
Importance
renewal
Sentiment
mixed
Voice
decision-maker

Who was there

BB-Demo

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Amara Obi to get the list of who had access, who used it and who stopped, and send the usage picture early next week.
  • Amara Obi to propose a refresher date and put the next review in the diary before the end of the month.
  • Bring the pricing owner into the next conversation with options set against the executed order form.

Risks

Current to 9 Oct 26
  • Usage of about seven active users against forty licensed may lead to a downsized or lost Growth renewal when the contract ends on 31 Oct 2026.
  • The same small group does most of the asking, so value rests on few people.
  • The reason for the drop is not yet known, so a fix cannot be targeted.

Opportunities

Current to 9 Oct 26
  • A refresher with the people who stopped could restore usage if the cause is habit.
  • He likes having broker, policy and claims information in one place, which gives a compliance value case to build on.

Transcript

  1. Amara Obi
    Amara Obi None
    Afternoon, Brendan. Can you hear me?
  2. Brendan Moran
    Brendan Moran None
    I can, thank you. Good afternoon, Amara.
  3. Amara Obi
    Amara Obi None
    Good. Thanks for making the time. Just the two of us today, Siobhán had a clash. How's the week been?
  4. Brendan Moran
    Brendan Moran None
    Busy, but orderly. Month end is always a little crowded for us. And you?
  5. Amara Obi
    Amara Obi None
    Same. So I'll get to it, because I'd rather not bury it. I looked at the usage this morning and it has dropped. We're averaging about seven active users in the last month against forty licensed, and that's down by more than a third on the previous quarter.
  6. Brendan Moran
    Brendan Moran None
    Yes. I had seen the dashboard you sent. It concerns me, I will be honest.
  7. Amara Obi
    Amara Obi None
    It concerns me too, and I don't want to dress it up. Here's what the numbers say: fewer people, fewer questions, and the same small group doing most of the asking.
  8. Brendan Moran
    Brendan Moran None
    Do you know why?
  9. Amara Obi
    Amara Obi None
    Not yet, and I won't guess in front of you. What I can say is that there's been one ticket this month, nothing urgent, and the invoices are all up to date on your side, so I'm not seeing a breakdown or a complaint. It looks more like people drifting away.
  10. Brendan Moran
    Brendan Moran None
    Drifting is not very reassuring when the contract ends on 31 Oct 2026.
  11. Amara Obi
    Amara Obi None
    No, it isn't, and that's precisely why I wanted to talk now rather than in October.
  12. Brendan Moran
    Brendan Moran None
    Let me say how I look at it. I signed this on the strength of Siobhán's case. From a compliance point of view I like having the broker, policy and claims information in one place. But I am accountable for the spend, and I cannot defend forty licences if a handful of people use them.
  13. Amara Obi
    Amara Obi None
    That's a completely fair position. Can I ask a couple of things? Who used to use it who doesn't now? And has anything changed in the team recently, a reorganisation, people moving?
  14. Brendan Moran
    Brendan Moran None
    A little movement, nothing dramatic. I would have to ask Siobhán who has been pulled onto other work. I do not want to speak for her.
  15. Amara Obi
    Amara Obi None
    Understood. I'll ask her directly and I'll bring you a plain list: who had access, who used it, who stopped. No judgement, just the picture.
  16. Brendan Moran
    Brendan Moran None
    That would be helpful. And I would like to know what a smaller arrangement might look like, if that were the sensible outcome. I am not asking for it today. I am asking to understand the options.
  17. Amara Obi
    Amara Obi None
    I'll be careful here, because pricing is Lewis's area and I'd rather he confirmed anything in writing. What I can do is make sure he joins the next conversation and that you see the options set out against your executed order form, not a draft.
  18. Brendan Moran
    Brendan Moran None
    Good. Which version are we looking at is, as you may have noticed, my favourite question.
  19. Amara Obi
    Amara Obi None
    It has been noted. The order form says Growth at £46,800 a year, and that's what has been invoiced. I'll make sure everything we send ties back to that.
  20. Brendan Moran
    Brendan Moran None
    Thank you. One more thing. If the team's use has fallen, I would like to know whether that is people not needing it, or people not knowing how to use it.
  21. Amara Obi
    Amara Obi None
    That's the right question. I'd suggest a short refresher with the people who stopped, and I'll ask them what got in the way. If it's habit, we can fix that. If it's genuinely not useful for their job, then that's something you should know before you renew.
  22. Brendan Moran
    Brendan Moran None
    Agreed. Please do it soon.
  23. Amara Obi
    Amara Obi None
    This week I'll speak to Siobhán and get the list. Early next week I'll send you the usage picture and a proposed refresher date, and I'll put the next review in the diary before the end of the month. Does that work?
  24. Brendan Moran
    Brendan Moran None
    It does. Thank you, Amara. I appreciate you raising it plainly.
  25. Amara Obi
    Amara Obi None
    Best to say it early. Thanks, Brendan. Speak soon.

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Brain is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

How to use the site

How to ask

Press Ask Brain in the header. Type a question, or pick one of the examples.

The site itself does not call an AI model; answers in Claude come from the same figures you see here.

What the data covers

DataRecords
Organisations150
People at customers573
BB-Demo staff48
Calls1,382
Email threads2,122
Support tickets789
Documents850
Deals217
Invoices187
Events49
News items84

Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BB-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Brain is the tool that reads its data.

Who to contact

Email support@b-brain.example or talk to your B-Brain account team. Tell us the page address and what looked wrong; a screenshot helps.

HelpAsk B

Ask B

B-Brain · read-only