What was said
What this says
Current to 11 Oct 26Amara Obi raised a quarter-on-quarter fall in active users on 17 Sep 2026. Kirsty Ingham said two people left over summer, one a hands-on user, and agreed to re-engage four or five colleagues.
What happened: Amara opened with the drop in active users. Kirsty linked it to two leavers over summer, one of them the main hands-on user.
Customer view: Kirsty did not dispute the numbers and called the drop a possible wake-up call. She named four or five people in operations and contracts who could realistically start using the brain.
Commercial: This is a renewal risk from a lost key user rather than a complaint about value. Re-engagement now protects the subscription.
Watch: Kirsty said early next week was tight but doable. The evidence does not show a booked session or a date for it.
Themes
Current to 9 Oct 26Who was there
BB-Demo
Them
Follow-up
Next steps
Current to 9 Oct 26- Amara Obi to send Kirsty Ingham session slots and contract-team query examples by end of day on the next day, then speak again the following week.
Risks
Current to 9 Oct 26- The main hands-on user has left, so questions asked and active users may stay low without a new owner.
Opportunities
Current to 9 Oct 26- Four or five people in operations and contracts could start using the brain with a targeted session.
Transcript
- Amara Obi NoneHi Kirsty, thanks for finding time for this. How's the week been?
- Kirsty Ingham NoneAll right, bit hectic, you know. End of quarter stuff. What did you want to catch up about?
- Amara Obi NoneSo I was looking at the usage numbers this morning, and I wanted to check in with you. Active users have dropped quite a bit quarter on quarter. I'm a bit concerned about where we're at.
- Kirsty Ingham NoneRight, okay. Has something changed on your end?
- Amara Obi NoneWell, that's what I want to understand from you. Here's what the numbers say: we've gone from a few people using it regularly to much less activity. Has something happened with your team?
- Kirsty Ingham NoneAh, yeah. We lost a couple of people over summer. One of them was quite hands-on with the system. That'd be it.
- Amara Obi NoneThat makes sense. So those two people, were they the main users?
- Kirsty Ingham NoneOne of them was, yeah. The other was more support. But honestly, it might have been a wake-up call. I think we need to re-engage the team with it.
- Amara Obi NoneI'm glad you're thinking about it that way. Who do you think we should involve to get some momentum back? Who else has access?
- Kirsty Ingham NoneA few people in operations haven't really dug in yet. And one in our contracts team. Maybe four or five who could realistically start using it.
- Amara Obi NonePerfect. Here's what I'd like to do. Let's run a short session with whoever's keen, maybe early next week, just to show them what the brain can do for their specific work. Who's the best person to coordinate on your side?
- Kirsty Ingham NoneThat'd be me. Early next week is tight but doable.
- Amara Obi NoneLet me send over a couple of slots and you can pick what fits. In the meantime I'll pull together some examples of what your contract team could query to save them time. Sound good?
- Kirsty Ingham NoneYeah, that sounds good. Yeah, let's do that.
- Amara Obi NoneBrilliant. I'll get that over to you by end of day tomorrow. And I'll send a message with the session times. Let's speak again next week to plan it properly?
- Kirsty Ingham NoneYes, perfect. Thanks, Amara.
- Amara Obi NoneCheers. Speak soon.