Dunholm Precision / B-Brain – Discovery
Callcompleted
Dunholm Precision: documents · 2024-06-26 16:45
Ruth Ackroyd, Head of Customer Operations, described three disconnected systems and audit pressure. Tom Ashdown pointed to Growth at about £51,600 including implementation. She wants a demo on Dunholm data.
What was said
What this says
Current to 11 Oct 26Ruth Ackroyd, Head of Customer Operations, described three disconnected systems and audit pressure. Tom Ashdown pointed to Growth at about £51,600 including implementation. She wants a demo on Dunholm data.
What happened: Tom Ashdown ran a discovery call on 26 Jun 2024 with Ruth Ackroyd. She explained that answering one customer question takes most of a day across order, quality and call records.
Customer view: Aerospace and energy customers audit Dunholm Precision, and Ruth owns the customer side of each audit. She wants sourced answers, not estimates.
Commercial: Tom positioned the Growth tier and a ballpark of £51,600 that includes the one-off implementation, to be confirmed in writing. Ruth is the buyer, but the managing director wants a decision before the end of the autumn and will want to know it pays off.
Watch: Ruth asked for a demo on real data and for real manufacturer examples. The business systems analyst is not yet involved, and the connector list is still vague.
Themes
Current to 9 Oct 26Who was there
B-Brain
Them
Follow-up
Next steps
Current to 9 Oct 26- Tom Ashdown to send demo dates that week and get the business systems analyst on a call.
- Tom Ashdown to run the demo on Dunholm Precision data, ahead of the 25 Oct 2024 planning date.
- Tom Ashdown to confirm pricing in writing and bring real manufacturer examples and audit evidence material.
Risks
Current to 9 Oct 26- The managing director has not yet met B-Brain and will want proof that it pays off.
- Ruth Ackroyd rejects estimates and generic demos, so a weak demo would hurt the deal.
- The connector list is uncertain until the business systems analyst is involved.
Opportunities
Current to 9 Oct 26- A Growth tier sale across order management, quality and sales engineers, starting with about a dozen users.
- Audit evidence is a clear value case: sourced answers on delivery and quality escapes.