What was said
What this says
Current to 11 Oct 26On the 16 Feb 2026 renewal call, Helen Varley wants to renew, but finance director Andrew Pickering would not agree any increase on a call and wants terms in writing. The renewal is shaped at £48,500, unchanged.
What happened: Priya Raman introduced herself as the named commercial contact and set out the renewal at the same level, £48,500 a year for forty users. Andrew Pickering asked who he was dealing with and asked for her name in writing.
Customer view: Helen wants to renew because account managers use the brain for orders and delivery queries by trust. Andrew will look at it in the round and prefers a tool that is used to one that is admired.
Commercial: The renewal is still open and the target close is 16 Apr 2026. Paula Rennie said a purchase order number is needed, and Andrew will confirm it once the order form arrives.
Watch: Marcus Bell said usage dipped a little and questions come mostly from the same group.
Themes
Current to 9 Oct 26Who was there
B-Brain
Them
Follow-up
Next steps
Current to 9 Oct 26- Priya Raman sends the renewal order form and a note confirming her as the named contact, and chases it.
- Marcus Bell sends Andrew a usage summary.
- Andrew Pickering confirms the purchase order number for the invoice once the order form arrives.
Risks
Current to 9 Oct 26- Finance director Andrew Pickering will not agree any increase on a call and wants terms in writing before going further.
- Usage dipped a little and questions come mostly from the same group, which weakens the value case.
- Andrew noted the account manager has changed hands before, so continuity of the commercial contact matters.
Opportunities
Current to 9 Oct 26- Helen Varley is a clear champion who wants to renew and is planning training for account managers by trust.
- Widening who asks questions would strengthen the value case Andrew is looking for.