Brannock Medical Supplies / B-Brain – Renewal
Callcompleted
Brannock Medical Supplies: documents · 2025-02-14 13:30
Marcus Bell and Priya Raman put a £48,500 Growth renewal to Brannock's Finance Director, Andrew Pickering, against £46,300 now. He would not agree an increase on the call and asked for the figure in writing.
What was said
What this says
Current to 11 Oct 26Marcus Bell and Priya Raman put a £48,500 Growth renewal to Brannock's Finance Director, Andrew Pickering, against £46,300 now. He would not agree an increase on the call and asked for the figure in writing.
What happened: Priya proposed Growth at £48,500 for the term starting 1 May 2025, aiming to close by 25 Apr 2025. Andrew asked what the extra spend buys and asked for a written breakdown.
Customer view: Usage is steady, with a handful of people asking most of the questions and many of the forty licences unused. Helen Varley said earlier trust renewals have made a difference this year and that she would lose that if the account went back to how it was.
Commercial: Marcus will add a usage summary so the value sits beside the price. Paula Rennie confirmed annual invoicing in advance on thirty-day terms.
Watch: Andrew said he does not like being rushed and expects to be chased. The evidence does not show his answer.
Themes
Current to 9 Oct 26Who was there
B-Brain
Them
Follow-up
Next steps
Current to 9 Oct 26- Priya Raman sends the written proposal on 14 Feb 2025 with current and renewal figures side by side.
- Marcus Bell adds the usage summary and gets the next account managers from Helen Varley.
- Priya Raman checks in with Andrew Pickering before the end of the quarter.
Risks
Current to 9 Oct 26- The Finance Director questioned the increase from £46,300 to £48,500 and will not decide without a written breakdown.
- Only a handful of people ask most of the questions, so value rests on a narrow user base.
- The target date of 25 Apr 2025 is tight for a buyer who said he does not like being rushed.
Opportunities
Current to 9 Oct 26- Many of the forty Growth licences are unused, so onboarding more account managers would strengthen the value case.
- Helen Varley values the earlier trust renewals, which gives a champion to carry the value story to Andrew.