Tom Ashdown

Marlstone Legal / B-Brain – Discovery

Callcompleted

Marlstone Legal: documents logo Marlstone Legal: documents · 2025-01-07 16:45

Discovery call on 7 Jan 2025 with Marlstone Legal's Operations Director and Chief Executive. Client context sits in three systems, and both want to explore further. Tom Ashdown positioned Growth and promised a proposal.

What was said

What this says

Current to 11 Oct 26

Discovery call on 7 Jan 2025 with Marlstone Legal's Operations Director and Chief Executive. Client context sits in three systems, and both want to explore further. Tom Ashdown positioned Growth and promised a proposal.

What happened: On 7 Jan 2025 Tom Ashdown ran discovery with Elliot Kirkby and Emma Croft. Their business development team loses time gathering client context across Salesforce, a call recorder and Xero.

Customer view: Emma also wants conflict and renewal visibility before pitching for new work. Elliot expects about ten users at first and perhaps thirty if the partners join, which fits Growth.

Commercial: Tom positioned Growth with eight weeks of implementation and quarterly QBRs. No price figure was given, only that it is a substantial annual amount.

Watch: Elliot asked what happens if it does not work out. Tom described thirty days after go-live, then a full year.

AI · claude-sonnet-5-5 · 11 Oct 2026

Themes

Current to 9 Oct 26
Theme
Scattered client context, Growth fit
Importance
neutral
Sentiment
positive
Voice
decision-maker

Who was there

B-Brain

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Tom Ashdown to send a Growth proposal by the end of the following week.
  • Tom Ashdown to hold a walk-through call with Elliot and Emma the week after.

Risks

Current to 9 Oct 26
  • Elliot asked what happens if it does not work out, so the full-year commitment after go-live is a concern.
  • The call gave no price, so the reaction to Growth pricing is untested.

Opportunities

Current to 9 Oct 26
  • A Growth subscription with implementation, sized for about ten users now and perhaps thirty with partners.
  • Emma's interest in conflict and renewal visibility gives a concrete use case for the proposal.

Transcript

Not yet analysedThe transcript has not been written yet.

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