What was said
What this says
Current to 11 Oct 26With Stuart, Ruth and Karen present, Dunholm Precision accepted the £51,000 renewal on the same terms: sixty users, annual in advance, thirty days. Stuart will sign once Karen has checked the order form.
What happened: Ruth said the usage view showed more of the team, including sales engineers, asking questions. She gave a concrete example of answers in minutes rather than an hour on the phone.
Customer view: Stuart called it good enough, and Karen confirmed the terms match what Tom described. Ruth asked for training for new engineers and overnight loading of calls and quality tickets to continue.
Commercial: the order form is to say sixty users plainly, to land before 10 Nov 2025. Stuart will sign when Karen has checked it.
Watch: the order form had not yet been sent, so nothing is executed.
Themes
Current to 9 Oct 26Who was there
B-Brain
Them
Follow-up
Next steps
Current to 9 Oct 26- Tom Ashdown to send the order form, showing sixty users plainly, before 10 Nov 2025.
- Daniel Okafor to confirm a training date with Ruth Ackroyd by the end of that week.
- Karen Midgley to check the order form the day it arrives.
Risks
Current to 9 Oct 26- The order form is still to be sent and checked, so the renewal is not yet executed.
- Ruth depends on calls and quality tickets loading overnight, so any broken source would hit confidence.
Opportunities
Current to 9 Oct 26- A training session for new engineers can deepen use across the sales engineering team.