Brackwell Freight Ltd - Renewal Proposal v1
Documentdraft Brackwell Freight Ltd: documents · renewal_proposal · draft · 2026-09-29
Internal draft renewal proposal for the Growth tier, prepared by Tom Ashdown on 29 Sep 2026 and not yet shared with the customer. It proposes an annual price of fifty thousand pounds on thirty-day terms, against forty-four thousand pounds paid under the original order form.
What it says
What this says
Current to 11 Oct 26Internal draft renewal proposal for the Growth tier, prepared by Tom Ashdown on 29 Sep 2026 and not yet shared with the customer. It proposes an annual price of fifty thousand pounds on thirty-day terms, against forty-four thousand pounds paid under the original order form.
What it is: an internal draft renewal proposal for the current term ending 30 Nov 2026. It says it is not a quote and the final figure is to be confirmed against the price book.
Commits: nothing binds either party. The proposed terms are a Growth subscription, annual, billed in advance, forty users and thirty-day terms.
Unusual: the draft is candid that usage has slipped. It reads few tickets from a shrinking group as quiet rather than healthy, and it makes value the lead of the conversation.
Not settled: the reason for the drop in use, who the day-to-day champion and signatory are, whether to hold forty users, connector health, and how to present the move from forty-four thousand pounds to the current list price. No service levels are stated.
As found in this document
Current to 9 Oct 26- Date end30 Nov 2026Source: object_read:doc_002_027
- Date renewal30 Nov 2026Source: object_read:doc_002_027
- Proposed annual priceFifty thousand poundsSource: object_read:doc_002_027
- Deal amount (total value)Fifty thousand pounds, as this is a renewal with no implementation feeFifty thousand pounds, as this is a renewal with no implementation fee · Source: object_read:doc_002_027
- BillingGrowth tier, annual, billed in advanceGrowth tier, annual, billed in advance · Source: object_read:doc_002_027
- Payment termsThirty-day termsSource: object_read:doc_002_027
- Licensed usersForty, the Growth user allowanceSource: object_read:doc_002_027
The document
Body
Brackwell Freight Ltd - Renewal Proposal v1
Status: Draft for internal review. Not yet shared with the customer.
| Prepared by | Tom Ashdown, Account Executive, B-Brain |
| Customer success manager | Marcus Bell |
| Customer | Brackwell Freight Ltd |
| Document date | 29 Sep 2026 |
| Deal type | Renewal |
| Tier | Growth |
1. Why we are writing
Brackwell Freight has been a B-Brain customer since 1 Dec 2023. The current term ends on 30 Nov 2026, so the renewal conversation needs to happen now and not at the last minute. This draft sets out what we propose to put in front of Brackwell, and it is deliberately honest about where the account is today.
Brackwell runs road freight and contract warehousing for retailers from Trafford Park and five other depots. The brain was bought so that revenue operations and the depot account managers could see accounts, delivery-exception tickets and calls together, and spot at-risk retail contracts early.
2. Where the account stands
Read the whole document (4,730 characters)
| Item | Position |
|---|---|
| Contracted annual recurring revenue | Forty-four thousand pounds |
| Licensed users | Forty |
| Term ends | 30 Nov 2026 |
| Invoices overdue | None |
| Support tickets in the last month | One, not high priority |
| High priority tickets in the last month | None |
The commercial and support picture is clean. Brackwell pays on time and is not raising problems.
The concern is usage. The average number of people active in a typical month has fallen noticeably against the previous quarter, and it is a small group of people compared with forty licensed users. Few tickets from a shrinking group of users can be quiet rather than healthy, so we should not read the lack of complaints as satisfaction. This is the main thing the renewal conversation has to address.
3. Proposal
Renew the Growth subscription for a further annual term from the end of the current one.
| Line | Detail |
|---|---|
| Subscription | Growth tier, annual, billed in advance |
| Licensed users | Forty, the Growth user allowance |
| Annual price | Fifty thousand pounds |
| Deal amount (total value) | Fifty thousand pounds, as this is a renewal with no implementation fee |
| Payment terms | Thirty-day terms |
| Includes | Pages, chat and search, the dashboards builder and quarterly business reviews |
The annual price is the current Growth list price and replaces the forty-four thousand pounds paid under the original order form. Tom will confirm the final figure against the price book before anything goes to the customer. This draft should not be treated as a quote.
4. How we frame the value
Because usage has slipped, we should lead with value rather than price.
- Show Brackwell what the brain has surfaced for its depot account managers: at-risk retail contracts, delivery-exception patterns and the calls behind them.
- Name who asks the questions today and who has stopped. We need to understand whether this is a key-person issue or a general drift.
- Be clear that the number of licensed users is a headroom question as much as a cost question. If forty is more than Brackwell needs, we would rather discuss that openly than have it surface at signature.
5. Open points before this goes out
- Reason for the drop in use. We do not yet know whether this follows a reorganisation, a departure or simply a change in how the depots work. Marcus to find out from the customer side.
- Champion. Confirm who at Brackwell owns the brain day to day and who will sign the renewal.
- User count. Decide whether to hold forty users or offer a smaller or reshaped plan if the real working group is small.
- Connectors. Check that every connected source is still loading and that records are still being indexed. A flat source would explain some of the fall.
- Price conversation. Agree internally how to present the difference between the current contract and the current list price.
6. Plan and owners
| Action | Owner | When |
|---|---|---|
| Usage and connector health check | Marcus Bell | This week |
| Value summary for the Brackwell team | Marcus Bell | Next week |
| Renewal conversation with the Brackwell sponsor | Tom Ashdown | Next week |
| Final proposal and order form | Tom Ashdown | Once the open points are closed |
| Signature before term end | Brackwell, with Tom Ashdown | Before 30 Nov 2026 |
7. Risk if we do nothing
If we wait for the end of the term, Brackwell may ask why it is paying for a brain used by few people, and we would have no recent answer. Acting now lets us show value, fix anything broken and agree a plan that Brackwell wants to sign.
Draft, version one. To be revised after the open points above are closed.
Unusual terms
Current to 9 Oct 26- Draft, not a quote
- Price moves from the original order form amount to the current list price