Brackwell Freight Ltd - Proposal v1
Documentdraft Brackwell Freight Ltd: documents · proposal · draft · 2024-10-16
Internal draft proposal from Tom Ashdown, dated 16 Oct 2024, moving Brackwell Freight from Starter to Growth at £44,000 a year, replacing the Starter subscription. It is marked draft and not a final price. The evidence does not show it was issued.
What it says
What this says
Current to 11 Oct 26Internal draft proposal from Tom Ashdown, dated 16 Oct 2024, moving Brackwell Freight from Starter to Growth at £44,000 a year, replacing the Starter subscription. It is marked draft and not a final price. The evidence does not show it was issued.
What it is: a draft proposal, prepared by Tom Ashdown for internal review, to expand Brackwell from Starter to Growth. It says "Draft, for internal review before it goes to the customer".
Commits: nothing binding. The commercials table gives the annual subscription as "Forty-four thousand pounds", billed "Annually in advance, quarterly on request, thirty-day payment terms". The text states no availability, P1 response time or connector dates, only that Growth has a faster response and roughly double the connectors.
Unusual: the price and timing are open, and the text says "Nothing here is a final price until the order form is signed." The Starter term is stated to end on 30 Nov 2024, which the order form was meant to precede.
Not settled: whether the proposal was shared, accepted or superseded by an executed order form. It is nearly two years old at the as-of date, so check the executed paper before relying on it.
As found in this document
Current to 9 Oct 26- Date renewal30 Nov 2024Source: object_read:doc_002_012
- Annual subscriptionForty-four thousand poundsSource: object_read:doc_002_012
- BillingAnnually in advance, quarterly on request, thirty-day payment termsAnnually in advance, quarterly on request, thirty-day payment terms · Source: object_read:doc_002_012
The document
Body
Brackwell Freight Ltd - Proposal v1
Status: Draft, for internal review before it goes to the customer
Prepared for: Brackwell Freight Ltd Prepared by: Tom Ashdown, Account Executive, B-Brain Customer success manager: Marcus Bell Date: 16 Oct 2024 Version: one (draft)
Context
Brackwell Freight has been a B-Brain customer since 1 Dec 2023 on the Starter tier, with fifteen licensed users and a contracted annual recurring revenue of nineteen thousand five hundred pounds. The current term ends on 30 Nov 2024.
Brackwell runs road freight and contract warehousing for retailers from Trafford Park and five other depots. The brain was bought so that revenue operations and the depot account managers could see accounts, delivery-exception tickets and calls together, and spot at-risk retail contracts early.
It is being used. Activity across the account has grown by roughly half compared with the prior quarter, and the support picture is quiet: one ticket in the last month, with nothing overdue on the invoicing side. That is a healthy base from which to widen the footprint.
What we have heard
Read the whole document (4,597 characters)
- The brain started with one team, and other teams have noticed what it does for the retail contract view.
- Depot account managers want the same picture as revenue operations rather than relying on someone to pull it for them.
- The renewal date is approaching, so this is a natural moment to look at the tier as a whole rather than renew as is.
Open point for review: Tom to check the wording of this section against his latest notes from the account team before it is shared.
Proposal in one paragraph
We propose that Brackwell moves from Starter to Growth as an expansion of the existing relationship. Growth is built for several teams rather than one, and it adds the dashboards builder and quarterly business reviews with Marcus. The Starter subscription would be replaced by Growth when the upgrade takes effect.
Scope
| Area | Today (Starter) | Proposed (Growth) |
|---|---|---|
| Teams | One team | Several teams |
| Users | Fifteen licensed users | The Growth user allowance, which is well above today's |
| Connectors | The Starter connector allowance | The Growth connector allowance, roughly double |
| Pages, chat and search | Included | Included |
| Dashboards builder | Not included | Included |
| Reviews | Six-monthly check-in | Quarterly business reviews |
| Availability | The Starter service level | The Growth service level |
| P1 first response | The Starter response time | A faster Growth response time |
The brain continues to run inside Brackwell's own Snowflake account, so nothing about where the data lives changes.
Commercials
| Item | Detail |
|---|---|
| Tier | Growth |
| Deal type | Expansion |
| Annual subscription | Forty-four thousand pounds |
| Total deal value | Forty-four thousand pounds |
| Billing | Annually in advance, quarterly on request, thirty-day payment terms |
| Current Starter subscription | Nineteen thousand five hundred pounds a year, replaced by Growth at upgrade |
Tom will confirm the exact figures, the timing of the switch-over and any one-off implementation work before an order form is issued. Nothing here is a final price until the order form is signed.
Why Growth, and why now
- More of the business can use it. The depot account managers are the obvious next group, and the Growth allowance gives room for them without counting heads.
- Dashboards. Teams that currently ask the same questions each week can build their own views and keep them.
- Rhythm. Quarterly reviews give Brackwell a regular point to see what the brain is worth and what to connect next.
- Timing. Moving at the renewal avoids running two commercial conversations in parallel.
Risks and things we will watch
- Adoption needs an owner on the Brackwell side in each new team, otherwise the extra seats will sit idle.
- Any new connectors need the source system owners in the room early, so that the live-by dates in the order form are realistic.
- The jump from the current price is real, so the case needs to rest on what the teams are already getting from the brain.
Next steps
| Step | Owner | When |
|---|---|---|
| Internal review of this draft | Tom Ashdown | This week |
| Walk-through with Brackwell | Tom Ashdown and Marcus Bell | Next week |
| Order form issued for signature | Tom Ashdown | Before the end of the current term on 30 Nov 2024 |
Let's get something in the diary once the draft has been through review. Leave that with me.
Cheers, Tom
Unusual terms
Current to 9 Oct 26- Draft, not a final price until order form signed
- Growth replaces Starter at upgrade
- Timing of switch-over unconfirmed