What was said
What this says
Current to 11 Oct 26Negotiation call on the £62,000 Growth deal with the CFO, controller and B-Brain's VP Sales present. Discount room is first term only, invoicing must be right first time, and the ROI is due before signature by 15 May 2026.
What happened: Jordan Pike hosted on 22 Apr 2026 with Owen Tallis joining for pricing and terms. Victor Sandoval, the controller, took part for the first time on these calls.
Commercial: Owen restated £62,000 as the total deal value including the one-off implementation fee. He said discount room exists on the first term only and comes with a signature by 15 May 2026.
Customer view: Mike Delaney wants the ROI against margin per load and a contract he can budget. Lauren Pacheco frames the value as not walking into shipper calls blind.
Watch: Tax treatment of a UK invoice to a Chicago entity is still open. The evidence does not show whether the deal signed.
Themes
Current to 9 Oct 26Who was there
B-Brain
Them
Follow-up
Next steps
Current to 9 Oct 26- Jordan Pike sends the revised order form, invoice schedule and security one-pager.
- Victor Sandoval marks up the invoice schedule once he has the draft.
- Lauren Pacheco sends Mike Delaney the ROI case against margin per load.
Risks
Current to 9 Oct 26- The CFO signs only after the ROI case, so the deal depends on the customer's own margin per load numbers.
- The first-term discount is tied to signature by 15 May 2026 and does not carry forward to renewal.
- The tax treatment of invoices from London to a Chicago entity is unanswered and could slow the controller's sign-off.
Opportunities
Current to 9 Oct 26- Lauren's retention case for shipper-level visibility gives the CFO a business reason to buy.
- Reps see the Salesforce view early, ahead of the TMS and support connectors.
- Quarterly invoicing on request suits the controller's cash planning.