What was said
What this says
Current to 11 Oct 26Amara Obi raised a quarter-on-quarter fall in active users on 17 Sep 2026. Kirsty Ingham said two people left over summer, one a hands-on user, and agreed to re-engage four or five colleagues.
What happened: Amara opened with the drop in active users. Kirsty linked it to two leavers over summer, one of them the main hands-on user.
Customer view: Kirsty did not dispute the numbers and called the drop a possible wake-up call. She named four or five people in operations and contracts who could realistically start using the brain.
Commercial: This is a renewal risk from a lost key user rather than a complaint about value. Re-engagement now protects the subscription.
Watch: Kirsty said early next week was tight but doable. The evidence does not show a booked session or a date for it.
Themes
Current to 9 Oct 26Who was there
B-Brain
Them
Follow-up
Next steps
Current to 9 Oct 26- Amara Obi to send Kirsty Ingham session slots and contract-team query examples by end of day on the next day, then speak again the following week.
Risks
Current to 9 Oct 26- The main hands-on user has left, so questions asked and active users may stay low without a new owner.
Opportunities
Current to 9 Oct 26- Four or five people in operations and contracts could start using the brain with a targeted session.