What was said
What this says
Current to 11 Oct 26Active users have slipped from about ten to eight or nine after a heavy user left in November. Elliot Kirkby says adoption has quietened, and a data freshness ticket is open ahead of the March renewal.
What happened: On 22 Jan 2026 Daniel Okafor raised the drop in active users. Elliot Kirkby put it down to a heavy user, a business development manager, leaving in November.
Customer view: Elliot said staff changes have quietened adoption and could not recall the detail of the three recent tickets. He had no wishes for the next year and said to see how the next few months go.
Commercial: This is a softer signal than the autumn call, with a lukewarm renewal answer and the key user gone. Partner walkthroughs were offered and Elliot agreed to try to set one up.
Watch: Daniel said the data freshness ticket would be resolved. The ticket was an issue, and Elliot was unaware of it.
Themes
Current to 9 Oct 26Who was there
B-Brain
Them
Follow-up
Next steps
Current to 9 Oct 26- Daniel Okafor to resolve the data freshness ticket.
- Elliot Kirkby to try to arrange a partner walkthrough in the next few weeks.
- Daniel Okafor to hold the renewal conversation in a couple of months.
Risks
Current to 9 Oct 26- A heavy user left in November and active users fell from about ten to eight or nine.
- Elliot Kirkby gave no view on what he wants from the renewal and was unaware of the data freshness ticket.
Opportunities
Current to 9 Oct 26- An informal partner walkthrough could widen use beyond business development.