Thornwick Haulage

Lost£0

AI facts

Current to 11 Oct 26

Thornwick Haulage, a Hull logistics firm, holds no contract with BB-Demo: no executed order form, no invoices and £0 ARR. Two Starter proposals, dated 7 Feb 2024 and 12 Feb 2024, quoted a £22,000 annual subscription and a £28,000 first year. The CRM deal closed lost on 22 Mar 2024 with the reason recorded as competitor. There is no usage or ticket history, and the last recorded interaction was the webinar invitation of 7 Mar 2024.

Read from 3 calls · 2 email threads · 1 deals · 3 people · 2 documents, newest 7 Mar 24

AImade from

AI opinion

Current to 11 Oct 26

Lost, because the only deal closed lost to a competitor on 22 Mar 2024 and there has been no recorded interaction since 7 Mar 2024. Dan Firth was keen, and board approval was still outstanding at the last call. A win-back approach by Tom Ashdown is the one opportunity.

Signals Thornwick Haulage – New Document roll-up Thornwick Haulage / BB-Demo – Proposal BB-Demo webinar, 21 Mar 2024

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

Next step

Current to 11 Oct 26

What: Tom Ashdown writes to Dan Firth to ask how the competitor chosen in 2024 has worked out and to propose a discovery call with Dan and Emma Firth. re_engage
Who: Tom Ashdown
When: this_week by 9 Oct 2026
Why: Tom Ashdown should write to Dan Firth, the former champion at Thornwick Haulage, to reopen the deal lost to a competitor on 22 Mar 2024. He should ask how the chosen tool has worked out and offer a fresh demo.

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

Profile

Updated 9 Oct 26

IndustryLogistics
Websitethornwick.example
CountryUnited Kingdom
HQ cityHull
Size380 employees
CRM ownerTom Ashdown
TypeProspectdiffers
StateLost

CRMmade from

Key facts

Updated 9 Oct 26

Last contact7 Mar 2024

Computedmade from

The story

Current to 11 Oct 26

Lost

Lost: Thornwick Haulage's only deal, a Starter opportunity, closed lost to a competitor on 22 Mar 2024, with no order form executed and nothing invoiced. Tom Ashdown should write to Dan Firth to reopen the conversation.

Lost is the status for Thornwick Haulage: its only CRM deal, for Starter, closed lost to a competitor on 22 Mar 2024. The 12 Feb 2024 proposal quoted £22,000 a year, but no order form was executed and nothing was invoiced.

There is no usage, as Thornwick never went live. Dan Firth, Head of Insight and champion, joined all three calls and on 15 Feb 2024 expected to proceed subject to his board; Emma Firth, Finance Director, tested the money.

There are no tickets, and nothing recorded since Nell Ashcombe's unanswered webinar invitation to Nicola Ellwood on 7 Mar 2024. The records do not name the competitor or show why the board declined, the main gap.

Tom Ashdown should write to Dan by 9 Oct 2026, asking how the chosen tool has worked out and proposing a discovery call with Dan and Emma. Owen Tallis agrees current pricing first.

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

ARR journey

Not yet analysedNo ARR history: no order forms or invoices for this organisation.

Accountingmade from

Platform usage

Not yet analysedNo platform usage: this organisation has no tenant in product analytics.

Usagemade from

Documents

Updated 9 Oct 26

2 documents in 1 folders; 1 drafts hang on their executed paper. All documents

presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list

Proposals (2)
- Draft Starter tier proposal draft · proposal · 7 Feb 2024
- Starter tier proposal issued · proposal · 12 Feb 2024

Documentsmade from

Open deals

Not yet analysedNo open deals.

CRMmade from

Open tickets

Not yet analysedNo open tickets.

Helpdeskmade from

Activity

24 Feb 2026eventRevenue leaders roundtable Alice Brewer, Joost Verbeek, Douglas Baird, Craig Oduya, Sunita Bains, Emma Haworth, Ian Fairclough, Ruth Ackroyd, Stuart Kenyon, Oliver Kirkby, Annika Lund, Jonas Hofmann, Nicola Ellwood, Ian Greenhalgh, Kyle Jenkins, Rashid Suwaidi, Polly Illingworth+14
12 Mar 2025eventData leaders conference (BB-Demo stand) Sofia Marchetti, Elliot Kirkby, Lee Garside, Karen Midgley, Markus Krause, Dan Firth, Sam Nuttall+4
17 Oct 2024eventBB-Demo webinar Sofia Marchetti, Rajesh Mistry, Elliot Allott, Sam Yates, Asif Jagger, Lee Garside, Tariq Hussain, Diane Cropper, Anders Thomsen, Dan Firth, Neha Kapoor+8
21 Mar 2024eventBB-Demo webinar Nell Ashcombe, Mark Siddall, Imogen Hartley, Kirsty Rigby, Neil Entwistle, Nathan Booth, Nicola Ellwood, Marie Goossens+5
7 Mar 2024email_threadBB-Demo webinar, 21 Mar 2024 Nell Ashcombe, Nicola Ellwood
15 Feb 2024callThornwick Haulage / BB-Demo – Proposal Tom Ashdown, Dan Firth, Emma Firth
12 Feb 2024documentThornwick Haulage - Proposal Tom Ashdown
7 Feb 2024documentThornwick Haulage - Proposal v1 Tom Ashdown
4 Jan 2024callThornwick Haulage / BB-Demo – Demo Tom Ashdown, Tobias Renwick, Dan Firth, Nicola Ellwood+1
28 Nov 2023callThornwick Haulage / BB-Demo – Discovery Tom Ashdown, Dan Firth, Emma Firth
24 Nov 2023email_threadDiscovery call Tom Ashdown, Dan Firth
19 Oct 2023dealThornwick Haulage – New Tom Ashdown, Dan Firth

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26

hide membership not yet analysed

Key

Source rows
Raw things
People
Organisation
Organisation AI
Pages
AI-written record (ring)
not yet analysed
belongs to the organisation (one line per group)
Size: how many records a group holds

Thornwick Haulage's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 7 AI summaries of 8 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 3 pages.

The trail as a list (block, record, entity, raw row)

Activity page block
- Thornwick Haulage / BB-Demo – Discovery entity
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
  - call_recorder/calls.csv call_034_001 raw row
- Thornwick Haulage / BB-Demo – Demo entity
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
  - call_recorder/calls.csv call_034_002 raw row
- Thornwick Haulage / BB-Demo – Proposal entity
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
  - call_recorder/calls.csv call_034_003 raw row
- Thornwick Haulage – New entity
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
  - crm/deal_line_items.csv deal_034_01:1 raw row
  - crm/deal_line_items.csv deal_034_01:2 raw row
  - crm/deal_stage_history.csv deal_034_01:1 raw row
  - crm/deal_stage_history.csv deal_034_01:2 raw row
  - crm/deal_stage_history.csv deal_034_01:3 raw row
  - +3 more
- Thornwick Haulage - Proposal v1 entity
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
  - document_store/files.csv doc_034_001 raw row
- Thornwick Haulage - Proposal entity
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
  - document_store/files.csv doc_034_002 raw row
- +6 more
AI opinion page block
- Thornwick Haulage lost to a competitor AI record
  - Thornwick Haulage – New entity
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
    - crm/deal_line_items.csv deal_034_01:1 raw row
    - crm/deal_line_items.csv deal_034_01:2 raw row
    - crm/deal_stage_history.csv deal_034_01:1 raw row
    - crm/deal_stage_history.csv deal_034_01:2 raw row
    - crm/deal_stage_history.csv deal_034_01:3 raw row
    - +3 more
  - Thornwick Haulage: proposals only, none executed AI record
    - Thornwick Haulage - Proposal v1 entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - document_store/files.csv doc_034_001 raw row
    - Thornwick Haulage - Proposal entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - document_store/files.csv doc_034_002 raw row
    - Thornwick Haulage Starter proposal v1 AI record
      - Thornwick Haulage - Proposal v1 entity
        Thornwick Haulage entity
        crm/companies.csv org_034 raw row
        document_store/files.csv doc_034_001 raw row
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
    - Thornwick Haulage Starter proposal AI record
      - Thornwick Haulage - Proposal entity
        Thornwick Haulage entity
        crm/companies.csv org_034 raw row
        document_store/files.csv doc_034_002 raw row
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
  - Discovery: Starter fit and pricing AI record
    - Thornwick Haulage / BB-Demo – Discovery entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - call_recorder/calls.csv call_034_001 raw row
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
  - Demo of the brain for Thornwick Haulage AI record
    - Thornwick Haulage / BB-Demo – Demo entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - call_recorder/calls.csv call_034_002 raw row
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
  - Starter proposal walk-through AI record
    - Thornwick Haulage / BB-Demo – Proposal entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - call_recorder/calls.csv call_034_003 raw row
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
  - Thornwick Haulage Starter proposal v1 AI record
    - Thornwick Haulage - Proposal v1 entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - document_store/files.csv doc_034_001 raw row
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
  - +9 more
ARR journey (not yet analysed) page block
- facts.arr_monthly:org_034 facts table
  - Thornwick Haulage – New entity
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
    - crm/deal_line_items.csv deal_034_01:1 raw row
    - crm/deal_line_items.csv deal_034_01:2 raw row
    - crm/deal_stage_history.csv deal_034_01:1 raw row
    - crm/deal_stage_history.csv deal_034_01:2 raw row
    - crm/deal_stage_history.csv deal_034_01:3 raw row
    - +3 more
AI facts page block
- Thornwick Haulage lost to a competitor AI record
  - Thornwick Haulage – New entity
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
    - crm/deal_line_items.csv deal_034_01:1 raw row
    - crm/deal_line_items.csv deal_034_01:2 raw row
    - crm/deal_stage_history.csv deal_034_01:1 raw row
    - crm/deal_stage_history.csv deal_034_01:2 raw row
    - crm/deal_stage_history.csv deal_034_01:3 raw row
    - +3 more
  - Thornwick Haulage: proposals only, none executed AI record
    - Thornwick Haulage - Proposal v1 entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - document_store/files.csv doc_034_001 raw row
    - Thornwick Haulage - Proposal entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - document_store/files.csv doc_034_002 raw row
    - Thornwick Haulage Starter proposal v1 AI record
      - Thornwick Haulage - Proposal v1 entity
        Thornwick Haulage entity
        crm/companies.csv org_034 raw row
        document_store/files.csv doc_034_001 raw row
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
    - Thornwick Haulage Starter proposal AI record
      - Thornwick Haulage - Proposal entity
        Thornwick Haulage entity
        crm/companies.csv org_034 raw row
        document_store/files.csv doc_034_002 raw row
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
  - Discovery: Starter fit and pricing AI record
    - Thornwick Haulage / BB-Demo – Discovery entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - call_recorder/calls.csv call_034_001 raw row
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
  - Demo of the brain for Thornwick Haulage AI record
    - Thornwick Haulage / BB-Demo – Demo entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - call_recorder/calls.csv call_034_002 raw row
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
  - Starter proposal walk-through AI record
    - Thornwick Haulage / BB-Demo – Proposal entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - call_recorder/calls.csv call_034_003 raw row
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
  - Thornwick Haulage Starter proposal v1 AI record
    - Thornwick Haulage - Proposal v1 entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - document_store/files.csv doc_034_001 raw row
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
  - +9 more
Contacts page block
- Dan Firth entity
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
  - crm/contacts.csv per_3401:org_034 raw row
- Emma Firth entity
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
  - crm/contacts.csv per_3402:org_034 raw row
- Nicola Ellwood entity
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
  - crm/contacts.csv per_3403:org_034 raw row
Open deals (not yet analysed) page block
- Thornwick Haulage entity
  - crm/companies.csv org_034 raw row
Documents page block
- Thornwick Haulage - Proposal v1 entity
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
  - document_store/files.csv doc_034_001 raw row
- Thornwick Haulage - Proposal entity
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
  - document_store/files.csv doc_034_002 raw row
hero page block
- Thornwick Haulage lost to a competitor AI record
  - Thornwick Haulage – New entity
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
    - crm/deal_line_items.csv deal_034_01:1 raw row
    - crm/deal_line_items.csv deal_034_01:2 raw row
    - crm/deal_stage_history.csv deal_034_01:1 raw row
    - crm/deal_stage_history.csv deal_034_01:2 raw row
    - crm/deal_stage_history.csv deal_034_01:3 raw row
    - +3 more
  - Thornwick Haulage: proposals only, none executed AI record
    - Thornwick Haulage - Proposal v1 entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - document_store/files.csv doc_034_001 raw row
    - Thornwick Haulage - Proposal entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - document_store/files.csv doc_034_002 raw row
    - Thornwick Haulage Starter proposal v1 AI record
      - Thornwick Haulage - Proposal v1 entity
        Thornwick Haulage entity
        crm/companies.csv org_034 raw row
        document_store/files.csv doc_034_001 raw row
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
    - Thornwick Haulage Starter proposal AI record
      - Thornwick Haulage - Proposal entity
        Thornwick Haulage entity
        crm/companies.csv org_034 raw row
        document_store/files.csv doc_034_002 raw row
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
  - Discovery: Starter fit and pricing AI record
    - Thornwick Haulage / BB-Demo – Discovery entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - call_recorder/calls.csv call_034_001 raw row
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
  - Demo of the brain for Thornwick Haulage AI record
    - Thornwick Haulage / BB-Demo – Demo entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - call_recorder/calls.csv call_034_002 raw row
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
  - Starter proposal walk-through AI record
    - Thornwick Haulage / BB-Demo – Proposal entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - call_recorder/calls.csv call_034_003 raw row
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
  - Thornwick Haulage Starter proposal v1 AI record
    - Thornwick Haulage - Proposal v1 entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - document_store/files.csv doc_034_001 raw row
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
  - +9 more
- facts.reconciliation_t0:org_034 facts table
  - Thornwick Haulage – New entity
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
    - crm/deal_line_items.csv deal_034_01:1 raw row
    - crm/deal_line_items.csv deal_034_01:2 raw row
    - crm/deal_stage_history.csv deal_034_01:1 raw row
    - crm/deal_stage_history.csv deal_034_01:2 raw row
    - crm/deal_stage_history.csv deal_034_01:3 raw row
    - +3 more
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
- Thornwick Haulage entity
  - crm/companies.csv org_034 raw row
- Signals: Thornwick Haulage signals (no model)
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
Key facts page block
- facts.reconciliation_t0:org_034 facts table
  - Thornwick Haulage – New entity
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
    - crm/deal_line_items.csv deal_034_01:1 raw row
    - crm/deal_line_items.csv deal_034_01:2 raw row
    - crm/deal_stage_history.csv deal_034_01:1 raw row
    - crm/deal_stage_history.csv deal_034_01:2 raw row
    - crm/deal_stage_history.csv deal_034_01:3 raw row
    - +3 more
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
- Thornwick Haulage entity
  - crm/companies.csv org_034 raw row
- Signals: Thornwick Haulage signals (no model)
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
- BB-Demo webinar, 21 Mar 2024 entity
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
  - mailbox/messages.csv thr_034_0002:1 raw row
  - mailbox/threads.csv thr_034_0002 raw row
Evidence trail page block
- Thornwick Haulage entity
  - crm/companies.csv org_034 raw row
The story page block
- Customer: Thornwick Haulage AI record
  - Thornwick Haulage lost to a competitor AI record
    - Thornwick Haulage – New entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - crm/deal_line_items.csv deal_034_01:1 raw row
      - crm/deal_line_items.csv deal_034_01:2 raw row
      - crm/deal_stage_history.csv deal_034_01:1 raw row
      - crm/deal_stage_history.csv deal_034_01:2 raw row
      - crm/deal_stage_history.csv deal_034_01:3 raw row
      - +3 more
    - Thornwick Haulage: proposals only, none executed AI record
      - Thornwick Haulage - Proposal v1 entity
    - +9 more
  - +6 more
Next step page block
Open tickets (not yet analysed) page block
Profile page block
Sources page block
Platform usage (not yet analysed) page block

Computedmade from

Sources AI · Calls · CRM · Documents · Events · Email

made from

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

Data	Records
Organisations	75
People at customers	290
BB-Demo staff	40
Calls	784
Email threads	1,169
Support tickets	449
Documents	477
Deals	117
Invoices	101
Events	49
News items	56

Thornwick Haulage

AI facts

AI opinion

Next step

Profile

Key facts

The story

ARR journey

Platform usage

Documents

Open deals

Open tickets

Activity

Contacts

Evidence trail

Help & Support

Help & Support

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How to ask

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