AI facts
Current to 11 Oct 26Maison Vercourt, a Lyon retailer, has no subscription, order form or invoices with BB-Demo. The Growth tier new deal, with an amount of £62,000 and an ACV of £50,000, closed lost on 18 Jul 2025 with the reason security review. No usage is recorded, and no tickets have been raised. Nothing is open commercially; Alice Brewer invited Claire Girard, Chief Financial Officer, to a webinar on 15 Oct 2026. A Growth tier security questionnaire dated 5 Jun 2025 is the only document held.
AI opinion
Current to 11 Oct 26Lost, because the only deal closed lost on 18 Jul 2025 on security review and the CRM stage reads lost. No recorded sales call or thread follows it. The one opportunity is the 15 Oct 2026 webinar invitation to Claire Girard, which could reopen a finance-led conversation.
Next step
Current to 11 Oct 26- What
- Tom Ashdown prepares a follow-up to Claire Girard tied to the 15 Oct 2026 webinar, offering a call on the reconciliation case and on the security points that stopped the Growth tier deal. re_engage
- Who
Tom Ashdown
- When
- this_week by 15 Oct 2026
- Why
- Tom Ashdown should prepare a follow-up to Claire Girard, Chief Financial Officer, for the 15 Oct 2026 webinar. It is the first touch since the £62,000 Growth tier deal closed lost on security review, so it needs an answer to that objection.
Profile
Updated 9 Oct 26- IndustryRetailSource: CRM company record
- Websitemaisonvercourt.exampleSource: CRM company record
- CountryFranceSource: CRM company record · CRM code FR · Region EU
- HQ cityLyonSource: CRM company record
- Size560 employeesSource: CRM company record
- CRM ownerTom AshdownSource: CRM company record · Account Executive
- TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
- StateLostSource: AI assessment · Written 11 Oct 2026
Key facts
Updated 9 Oct 26- Last contact4 Oct 2026Email: BB-Demo webinar · 5 days before 9 Oct 2026
The story
Current to 11 Oct 26Lost: Maison Vercourt's only deal, a Growth tier new deal with an amount of £62,000, closed lost on 18 Jul 2025 on security review. There is no order form, invoice or usage. The one recent touch is a webinar invitation to the Chief Financial Officer for 15 Oct 2026.
Lost. Maison Vercourt has no order form, invoices or renewal date. Its only deal, a Growth tier new deal with an amount of £62,000, closed lost on 18 Jul 2025 on security review.
There is no usage and no tickets, because Maison Vercourt never went live. Claire Chevalier, Head of Client Services, was the only customer voice on the 15 Apr 2025 and 4 Jun 2025 calls; finance, IT and procurement never joined.
The records do not show which security point failed, the main risk for any re-approach. The one recent touch is Alice Brewer's invitation to Claire Girard, Chief Financial Officer, to the 15 Oct 2026 webinar, booked, not held.
Tom Ashdown should have a follow-up to Claire Girard ready by 15 Oct 2026, offering a call on the reconciliation case and the security points. Hannah Lowe reviews the 5 Jun 2025 questionnaire.
ARR journey
Platform usage
Documents
Updated 9 Oct 26- presales
Folders and documents as a list
- Security (1)
- Security questionnaire answers, Growth tier issued · security questionnaire · 5 Jun 2025
Open deals
Open tickets
Activity
- 15 Oct 2026eventBB-Demo webinar
+8
- 4 Oct 2026email_threadBB-Demo webinar
- 25 Nov 2025eventRevenue leaders roundtable
+11
- 6 Jun 2025email_threadFollow-up from our demo
- 5 Jun 2025documentMaison Vercourt - Security Questionnaire
- 4 Jun 2025callMaison Vercourt / BB-Demo – Demo
- 15 Apr 2025callMaison Vercourt / BB-Demo – Discovery
- 20 Mar 2025eventBB-Demo webinar
+9
- 5 Mar 2025email_threadBB-Demo webinar
- 24 Feb 2025dealMaison Vercourt – New
- 22 Aug 2024newsMaison Vercourt Strengthens Leadership Team
- 20 Jun 2024eventBB-Demo webinar
+7
Contacts
Evidence trail
Updated 9 Oct 26Maison Vercourt's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 7 AI summaries of 8 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 4 pages.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Maison Vercourt / BB-Demo – Discovery entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- call_recorder/calls.csv call_060_001 raw row
- Maison Vercourt entity
- Maison Vercourt / BB-Demo – Demo entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- call_recorder/calls.csv call_060_002 raw row
- Maison Vercourt entity
- Maison Vercourt – New entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- crm/deal_line_items.csv deal_060_01:1 raw row
- crm/deal_line_items.csv deal_060_01:2 raw row
- crm/deal_stage_history.csv deal_060_01:1 raw row
- crm/deal_stage_history.csv deal_060_01:2 raw row
- crm/deal_stage_history.csv deal_060_01:3 raw row
- +2 more
- Maison Vercourt entity
- Maison Vercourt - Security Questionnaire entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- document_store/files.csv doc_060_001 raw row
- Maison Vercourt entity
- BB-Demo webinar entity
- event_platform/events.csv evt_0626_webinar raw row
- event_platform/registrations.csv evt_0626_webinar:per_0403 raw row
- event_platform/registrations.csv evt_0626_webinar:per_1403 raw row
- event_platform/registrations.csv evt_0626_webinar:per_1606 raw row
- event_platform/registrations.csv evt_0626_webinar:per_2805 raw row
- event_platform/registrations.csv evt_0626_webinar:per_3603 raw row
- +4 more
- BB-Demo webinar entity
- event_platform/events.csv evt_0899_webinar raw row
- event_platform/registrations.csv evt_0899_webinar:per_1101 raw row
- event_platform/registrations.csv evt_0899_webinar:per_1202 raw row
- event_platform/registrations.csv evt_0899_webinar:per_1601 raw row
- event_platform/registrations.csv evt_0899_webinar:per_1905 raw row
- event_platform/registrations.csv evt_0899_webinar:per_2306 raw row
- +6 more
- +6 more
- Maison Vercourt / BB-Demo – Discovery entity
- AI opinion page block
- Maison Vercourt lost AI record
- Maison Vercourt – New entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- crm/deal_line_items.csv deal_060_01:1 raw row
- crm/deal_line_items.csv deal_060_01:2 raw row
- crm/deal_stage_history.csv deal_060_01:1 raw row
- crm/deal_stage_history.csv deal_060_01:2 raw row
- crm/deal_stage_history.csv deal_060_01:3 raw row
- +2 more
- Maison Vercourt entity
- Maison Vercourt: no executed paper on file AI record
- Maison Vercourt - Security Questionnaire entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- document_store/files.csv doc_060_001 raw row
- Maison Vercourt entity
- Security questionnaire, Growth tier AI record
- Maison Vercourt - Security Questionnaire entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- document_store/files.csv doc_060_001 raw row
- Maison Vercourt entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- Maison Vercourt - Security Questionnaire entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- Maison Vercourt - Security Questionnaire entity
- Discovery: cross-channel reporting for retail AI record
- Maison Vercourt / BB-Demo – Discovery entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- call_recorder/calls.csv call_060_001 raw row
- Maison Vercourt entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- Maison Vercourt / BB-Demo – Discovery entity
- Demo and proposal request, Maison Vercourt AI record
- Maison Vercourt / BB-Demo – Demo entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- call_recorder/calls.csv call_060_002 raw row
- Maison Vercourt entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- Maison Vercourt / BB-Demo – Demo entity
- Security questionnaire, Growth tier AI record
- Maison Vercourt - Security Questionnaire entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- document_store/files.csv doc_060_001 raw row
- Maison Vercourt entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- Maison Vercourt - Security Questionnaire entity
- Maison Vercourt Strengthens Leadership Team AI record
- Maison Vercourt Strengthens Leadership Team entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- news_feed/articles.csv news_060_001 raw row
- Maison Vercourt entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- Maison Vercourt Strengthens Leadership Team entity
- +9 more
- Maison Vercourt – New entity
- Maison Vercourt lost AI record
- ARR journey (not yet analysed) page block
- facts.arr_monthly:org_060 facts table
- Maison Vercourt – New entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- crm/deal_line_items.csv deal_060_01:1 raw row
- crm/deal_line_items.csv deal_060_01:2 raw row
- crm/deal_stage_history.csv deal_060_01:1 raw row
- crm/deal_stage_history.csv deal_060_01:2 raw row
- crm/deal_stage_history.csv deal_060_01:3 raw row
- +2 more
- Maison Vercourt entity
- Maison Vercourt – New entity
- facts.arr_monthly:org_060 facts table
- AI facts page block
- Maison Vercourt lost AI record
- Maison Vercourt – New entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- crm/deal_line_items.csv deal_060_01:1 raw row
- crm/deal_line_items.csv deal_060_01:2 raw row
- crm/deal_stage_history.csv deal_060_01:1 raw row
- crm/deal_stage_history.csv deal_060_01:2 raw row
- crm/deal_stage_history.csv deal_060_01:3 raw row
- +2 more
- Maison Vercourt entity
- Maison Vercourt: no executed paper on file AI record
- Maison Vercourt - Security Questionnaire entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- document_store/files.csv doc_060_001 raw row
- Maison Vercourt entity
- Security questionnaire, Growth tier AI record
- Maison Vercourt - Security Questionnaire entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- document_store/files.csv doc_060_001 raw row
- Maison Vercourt entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- Maison Vercourt - Security Questionnaire entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- Maison Vercourt - Security Questionnaire entity
- Discovery: cross-channel reporting for retail AI record
- Maison Vercourt / BB-Demo – Discovery entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- call_recorder/calls.csv call_060_001 raw row
- Maison Vercourt entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- Maison Vercourt / BB-Demo – Discovery entity
- Demo and proposal request, Maison Vercourt AI record
- Maison Vercourt / BB-Demo – Demo entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- call_recorder/calls.csv call_060_002 raw row
- Maison Vercourt entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- Maison Vercourt / BB-Demo – Demo entity
- Security questionnaire, Growth tier AI record
- Maison Vercourt - Security Questionnaire entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- document_store/files.csv doc_060_001 raw row
- Maison Vercourt entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- Maison Vercourt - Security Questionnaire entity
- Maison Vercourt Strengthens Leadership Team AI record
- Maison Vercourt Strengthens Leadership Team entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- news_feed/articles.csv news_060_001 raw row
- Maison Vercourt entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- Maison Vercourt Strengthens Leadership Team entity
- +9 more
- Maison Vercourt – New entity
- Maison Vercourt lost AI record
- Contacts page block
- Claire Chevalier entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- crm/contacts.csv per_6001:org_060 raw row
- Maison Vercourt entity
- Claire Girard entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- crm/contacts.csv per_6002:org_060 raw row
- Maison Vercourt entity
- Antoine Moreau entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- crm/contacts.csv per_6003:org_060 raw row
- Maison Vercourt entity
- Claire Chevalier entity
- Open deals (not yet analysed) page block
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- Maison Vercourt entity
- Documents page block
- Maison Vercourt - Security Questionnaire entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- document_store/files.csv doc_060_001 raw row
- Maison Vercourt entity
- Maison Vercourt - Security Questionnaire entity
- hero page block
- Maison Vercourt lost AI record
- Maison Vercourt – New entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- crm/deal_line_items.csv deal_060_01:1 raw row
- crm/deal_line_items.csv deal_060_01:2 raw row
- crm/deal_stage_history.csv deal_060_01:1 raw row
- crm/deal_stage_history.csv deal_060_01:2 raw row
- crm/deal_stage_history.csv deal_060_01:3 raw row
- +2 more
- Maison Vercourt entity
- Maison Vercourt: no executed paper on file AI record
- Maison Vercourt - Security Questionnaire entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- document_store/files.csv doc_060_001 raw row
- Maison Vercourt entity
- Security questionnaire, Growth tier AI record
- Maison Vercourt - Security Questionnaire entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- document_store/files.csv doc_060_001 raw row
- Maison Vercourt entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- Maison Vercourt - Security Questionnaire entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- Maison Vercourt - Security Questionnaire entity
- Discovery: cross-channel reporting for retail AI record
- Maison Vercourt / BB-Demo – Discovery entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- call_recorder/calls.csv call_060_001 raw row
- Maison Vercourt entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- Maison Vercourt / BB-Demo – Discovery entity
- Demo and proposal request, Maison Vercourt AI record
- Maison Vercourt / BB-Demo – Demo entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- call_recorder/calls.csv call_060_002 raw row
- Maison Vercourt entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- Maison Vercourt / BB-Demo – Demo entity
- Security questionnaire, Growth tier AI record
- Maison Vercourt - Security Questionnaire entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- document_store/files.csv doc_060_001 raw row
- Maison Vercourt entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- Maison Vercourt - Security Questionnaire entity
- Maison Vercourt Strengthens Leadership Team AI record
- Maison Vercourt Strengthens Leadership Team entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- news_feed/articles.csv news_060_001 raw row
- Maison Vercourt entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- Maison Vercourt Strengthens Leadership Team entity
- +9 more
- Maison Vercourt – New entity
- facts.reconciliation_t0:org_060 facts table
- Maison Vercourt – New entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- crm/deal_line_items.csv deal_060_01:1 raw row
- crm/deal_line_items.csv deal_060_01:2 raw row
- crm/deal_stage_history.csv deal_060_01:1 raw row
- crm/deal_stage_history.csv deal_060_01:2 raw row
- crm/deal_stage_history.csv deal_060_01:3 raw row
- +2 more
- Maison Vercourt entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- Maison Vercourt – New entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- Signals: Maison Vercourt signals (no model)
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- Maison Vercourt entity
- Maison Vercourt lost AI record
- Key facts page block
- facts.reconciliation_t0:org_060 facts table
- Maison Vercourt – New entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- crm/deal_line_items.csv deal_060_01:1 raw row
- crm/deal_line_items.csv deal_060_01:2 raw row
- crm/deal_stage_history.csv deal_060_01:1 raw row
- crm/deal_stage_history.csv deal_060_01:2 raw row
- crm/deal_stage_history.csv deal_060_01:3 raw row
- +2 more
- Maison Vercourt entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- Maison Vercourt – New entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- Signals: Maison Vercourt signals (no model)
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- Maison Vercourt entity
- BB-Demo webinar entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- mailbox/messages.csv thr_060_0003:1 raw row
- mailbox/threads.csv thr_060_0003 raw row
- Maison Vercourt entity
- facts.reconciliation_t0:org_060 facts table
- Evidence trail page block
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- Maison Vercourt entity
- The story page block
- Customer: Maison Vercourt AI record
- Maison Vercourt lost AI record
- Maison Vercourt – New entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- crm/deal_line_items.csv deal_060_01:1 raw row
- crm/deal_line_items.csv deal_060_01:2 raw row
- crm/deal_stage_history.csv deal_060_01:1 raw row
- crm/deal_stage_history.csv deal_060_01:2 raw row
- crm/deal_stage_history.csv deal_060_01:3 raw row
- +2 more
- Maison Vercourt entity
- Maison Vercourt: no executed paper on file AI record
- Maison Vercourt - Security Questionnaire entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- document_store/files.csv doc_060_001 raw row
- Maison Vercourt entity
- Security questionnaire, Growth tier AI record
- Maison Vercourt - Security Questionnaire entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- document_store/files.csv doc_060_001 raw row
- Maison Vercourt entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- Maison Vercourt - Security Questionnaire entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- Maison Vercourt - Security Questionnaire entity
- Discovery: cross-channel reporting for retail AI record
- Maison Vercourt / BB-Demo – Discovery entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- call_recorder/calls.csv call_060_001 raw row
- Maison Vercourt entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- Maison Vercourt / BB-Demo – Discovery entity
- Demo and proposal request, Maison Vercourt AI record
- Maison Vercourt / BB-Demo – Demo entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- call_recorder/calls.csv call_060_002 raw row
- Maison Vercourt entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- Maison Vercourt / BB-Demo – Demo entity
- Security questionnaire, Growth tier AI record
- Maison Vercourt - Security Questionnaire entity
- Maison Vercourt entity
- crm/companies.csv org_060 raw row
- document_store/files.csv doc_060_001 raw row
- Maison Vercourt entity
- Maison Vercourt - Security Questionnaire entity
- +9 more
- Maison Vercourt – New entity
- +6 more
- Maison Vercourt lost AI record
- Customer: Maison Vercourt AI record
- Next step page block
- Open tickets (not yet analysed) page block
- Profile page block
- Sources page block
- Platform usage (not yet analysed) page block