AI facts
Current to 11 Oct 26Penvarra Digital, a Bristol marketing services agency, never became a customer and holds no tier or contract. Its one deal, a Starter new-business opportunity of £28,000 with £22,000 ACV, closed lost on 15 Dec 2023 with competitor as the reason. No invoices, tickets or usage are recorded. Two Starter proposals of 11 Oct 2023 and 16 Oct 2023 were never executed. The last interaction was a webinar invitation to Steve Yates on 30 Jun 2026 with no reply.
AI opinion
Current to 11 Oct 26Lost, because the only deal closed lost to a competitor on 15 Dec 2023 and nothing has been signed or invoiced since. Fiona Ingham called B-Brain the high end against alternatives. A fresh approach could start with Toby Lister, who drove the 2023 cycle.
Next step
Current to 11 Oct 26- What
- Tom Ashdown sends Toby Lister a personal win-back note offering a demo on Penvarra's own data, framed around the thirty people Toby said would benefit from a Starter brain. re_engage
- Who
Tom Ashdown
- When
- this_week by 9 Oct 2026
- Why
- Tom Ashdown should approach Toby Lister, the 2023 champion, with a Starter win-back built around the thirty people he said would benefit. The deal was lost to a competitor on 15 Dec 2023, and the 30 Jun 2026 webinar invitation drew no reply.
Profile
Updated 9 Oct 26- IndustryMarketing servicesSource: CRM company record
- Websitepenvarra.exampleSource: CRM company record
- CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
- HQ cityBristolSource: CRM company record
- Size90 employeesSource: CRM company record
- CRM ownerTom AshdownSource: CRM company record · Account Executive
- TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
- StateLostSource: AI assessment · Written 11 Oct 2026
Key facts
Updated 9 Oct 26- Last contact30 Jun 2026Email: Event thread, 1 messages · 101 days before 9 Oct 2026
The story
ARR journey
Platform usage
Documents
Updated 9 Oct 26- presales
Folders and documents as a list
- Proposals (2)
- Draft Starter tier proposal draft · proposal · 11 Oct 2023
- Starter tier implementation proposal issued · proposal · 16 Oct 2023
Open deals
Open tickets
Activity
- 16 Jul 2026eventB-Brain webinar
+13
- 30 Jun 2026email_threadEvent thread, 1 messages
- 26 May 2026eventRevenue leaders roundtable
+12
- 20 Nov 2023email_threadSales thread, 2 messages
+1
- 17 Nov 2023callPenvarra Digital / B-Brain – Negotiation
+1
- 18 Oct 2023callPenvarra Digital / B-Brain – Proposal
- 16 Oct 2023documentPenvarra Digital - Proposal
- 13 Oct 2023email_threadSales thread, 2 messages
- 11 Oct 2023documentPenvarra Digital - Proposal v1
- 21 Sep 2023callPenvarra Digital / B-Brain – Demo
+1
- 4 Sep 2023newsProduct news, Penvarra Digital
- 22 Aug 2023email_threadSales thread, 2 messages
- 21 Aug 2023callPenvarra Digital / B-Brain – Discovery
- 19 Jul 2023dealPenvarra Digital – New
- 16 May 2023newsResults news, Penvarra Digital
Contacts
Evidence trail
Updated 9 Oct 26Penvarra Digital's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 12 AI summaries of 13 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 3 staff (0 with an AI write-up), shown on 5 pages. 1 AI record in this trail is not yet analysed.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Penvarra Digital / B-Brain – Discovery entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- call_recorder/calls.csv call_039_001 raw row
- Penvarra Digital entity
- Penvarra Digital / B-Brain – Demo entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- call_recorder/calls.csv call_039_002 raw row
- Penvarra Digital entity
- Penvarra Digital / B-Brain – Proposal entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- call_recorder/calls.csv call_039_003 raw row
- Penvarra Digital entity
- Penvarra Digital / B-Brain – Negotiation entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- call_recorder/calls.csv call_039_004 raw row
- Penvarra Digital entity
- Penvarra Digital – New entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- crm/deal_line_items.csv deal_039_01:1 raw row
- crm/deal_line_items.csv deal_039_01:2 raw row
- crm/deal_stage_history.csv deal_039_01:1 raw row
- crm/deal_stage_history.csv deal_039_01:2 raw row
- crm/deal_stage_history.csv deal_039_01:3 raw row
- +4 more
- Penvarra Digital entity
- Penvarra Digital - Proposal v1 entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- document_store/files.csv doc_039_001 raw row
- Penvarra Digital entity
- +9 more
- Penvarra Digital / B-Brain – Discovery entity
- AI opinion page block
- Penvarra Digital lost to a competitor AI record
- Penvarra Digital – New entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- crm/deal_line_items.csv deal_039_01:1 raw row
- crm/deal_line_items.csv deal_039_01:2 raw row
- crm/deal_stage_history.csv deal_039_01:1 raw row
- crm/deal_stage_history.csv deal_039_01:2 raw row
- crm/deal_stage_history.csv deal_039_01:3 raw row
- +4 more
- Penvarra Digital entity
- Penvarra Digital: two proposals, none executed AI record
- Penvarra Digital - Proposal v1 entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- document_store/files.csv doc_039_001 raw row
- Penvarra Digital entity
- Penvarra Digital - Proposal entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- document_store/files.csv doc_039_002 raw row
- Penvarra Digital entity
- Penvarra Digital Starter proposal v1 (draft) AI record
- Penvarra Digital - Proposal v1 entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- document_store/files.csv doc_039_001 raw row
- Penvarra Digital entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- Penvarra Digital - Proposal v1 entity
- Starter tier implementation proposal AI record
- Penvarra Digital - Proposal entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- document_store/files.csv doc_039_002 raw row
- Penvarra Digital entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- Penvarra Digital - Proposal entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- Penvarra Digital - Proposal v1 entity
- Discovery call: Starter fit for Penvarra AI record
- Penvarra Digital / B-Brain – Discovery entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- call_recorder/calls.csv call_039_001 raw row
- Penvarra Digital entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- Penvarra Digital / B-Brain – Discovery entity
- Starter demo on Penvarra's own data AI record
- Penvarra Digital / B-Brain – Demo entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- call_recorder/calls.csv call_039_002 raw row
- Penvarra Digital entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- Penvarra Digital / B-Brain – Demo entity
- Starter proposal walk-through AI record
- Penvarra Digital / B-Brain – Proposal entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- call_recorder/calls.csv call_039_003 raw row
- Penvarra Digital entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- Penvarra Digital / B-Brain – Proposal entity
- Starter price negotiation, two-year deal AI record
- Penvarra Digital / B-Brain – Negotiation entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- call_recorder/calls.csv call_039_004 raw row
- Penvarra Digital entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- Penvarra Digital / B-Brain – Negotiation entity
- +14 more
- Penvarra Digital – New entity
- Penvarra Digital lost to a competitor AI record
- ARR journey (not yet analysed) page block
- facts.arr_monthly:org_039 facts table
- Penvarra Digital – New entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- crm/deal_line_items.csv deal_039_01:1 raw row
- crm/deal_line_items.csv deal_039_01:2 raw row
- crm/deal_stage_history.csv deal_039_01:1 raw row
- crm/deal_stage_history.csv deal_039_01:2 raw row
- crm/deal_stage_history.csv deal_039_01:3 raw row
- +4 more
- Penvarra Digital entity
- Penvarra Digital – New entity
- facts.arr_monthly:org_039 facts table
- AI facts page block
- Penvarra Digital lost to a competitor AI record
- Penvarra Digital – New entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- crm/deal_line_items.csv deal_039_01:1 raw row
- crm/deal_line_items.csv deal_039_01:2 raw row
- crm/deal_stage_history.csv deal_039_01:1 raw row
- crm/deal_stage_history.csv deal_039_01:2 raw row
- crm/deal_stage_history.csv deal_039_01:3 raw row
- +4 more
- Penvarra Digital entity
- Penvarra Digital: two proposals, none executed AI record
- Penvarra Digital - Proposal v1 entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- document_store/files.csv doc_039_001 raw row
- Penvarra Digital entity
- Penvarra Digital - Proposal entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- document_store/files.csv doc_039_002 raw row
- Penvarra Digital entity
- Penvarra Digital Starter proposal v1 (draft) AI record
- Penvarra Digital - Proposal v1 entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- document_store/files.csv doc_039_001 raw row
- Penvarra Digital entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- Penvarra Digital - Proposal v1 entity
- Starter tier implementation proposal AI record
- Penvarra Digital - Proposal entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- document_store/files.csv doc_039_002 raw row
- Penvarra Digital entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- Penvarra Digital - Proposal entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- Penvarra Digital - Proposal v1 entity
- Discovery call: Starter fit for Penvarra AI record
- Penvarra Digital / B-Brain – Discovery entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- call_recorder/calls.csv call_039_001 raw row
- Penvarra Digital entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- Penvarra Digital / B-Brain – Discovery entity
- Starter demo on Penvarra's own data AI record
- Penvarra Digital / B-Brain – Demo entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- call_recorder/calls.csv call_039_002 raw row
- Penvarra Digital entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- Penvarra Digital / B-Brain – Demo entity
- Starter proposal walk-through AI record
- Penvarra Digital / B-Brain – Proposal entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- call_recorder/calls.csv call_039_003 raw row
- Penvarra Digital entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- Penvarra Digital / B-Brain – Proposal entity
- Starter price negotiation, two-year deal AI record
- Penvarra Digital / B-Brain – Negotiation entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- call_recorder/calls.csv call_039_004 raw row
- Penvarra Digital entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- Penvarra Digital / B-Brain – Negotiation entity
- +14 more
- Penvarra Digital – New entity
- Penvarra Digital lost to a competitor AI record
- Contacts page block
- Toby Lister entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- crm/contacts.csv per_3901:org_039 raw row
- Penvarra Digital entity
- Fiona Ingham entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- crm/contacts.csv per_3902:org_039 raw row
- Penvarra Digital entity
- Steve Yates entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- crm/contacts.csv per_3903:org_039 raw row
- Penvarra Digital entity
- Toby Lister entity
- Open deals (not yet analysed) page block
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- Penvarra Digital entity
- Documents page block
- Penvarra Digital - Proposal v1 entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- document_store/files.csv doc_039_001 raw row
- Penvarra Digital entity
- Penvarra Digital - Proposal entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- document_store/files.csv doc_039_002 raw row
- Penvarra Digital entity
- Penvarra Digital - Proposal v1 entity
- hero page block
- Penvarra Digital lost to a competitor AI record
- Penvarra Digital – New entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- crm/deal_line_items.csv deal_039_01:1 raw row
- crm/deal_line_items.csv deal_039_01:2 raw row
- crm/deal_stage_history.csv deal_039_01:1 raw row
- crm/deal_stage_history.csv deal_039_01:2 raw row
- crm/deal_stage_history.csv deal_039_01:3 raw row
- +4 more
- Penvarra Digital entity
- Penvarra Digital: two proposals, none executed AI record
- Penvarra Digital - Proposal v1 entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- document_store/files.csv doc_039_001 raw row
- Penvarra Digital entity
- Penvarra Digital - Proposal entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- document_store/files.csv doc_039_002 raw row
- Penvarra Digital entity
- Penvarra Digital Starter proposal v1 (draft) AI record
- Penvarra Digital - Proposal v1 entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- document_store/files.csv doc_039_001 raw row
- Penvarra Digital entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- Penvarra Digital - Proposal v1 entity
- Starter tier implementation proposal AI record
- Penvarra Digital - Proposal entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- document_store/files.csv doc_039_002 raw row
- Penvarra Digital entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- Penvarra Digital - Proposal entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- Penvarra Digital - Proposal v1 entity
- Discovery call: Starter fit for Penvarra AI record
- Penvarra Digital / B-Brain – Discovery entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- call_recorder/calls.csv call_039_001 raw row
- Penvarra Digital entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- Penvarra Digital / B-Brain – Discovery entity
- Starter demo on Penvarra's own data AI record
- Penvarra Digital / B-Brain – Demo entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- call_recorder/calls.csv call_039_002 raw row
- Penvarra Digital entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- Penvarra Digital / B-Brain – Demo entity
- Starter proposal walk-through AI record
- Penvarra Digital / B-Brain – Proposal entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- call_recorder/calls.csv call_039_003 raw row
- Penvarra Digital entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- Penvarra Digital / B-Brain – Proposal entity
- Starter price negotiation, two-year deal AI record
- Penvarra Digital / B-Brain – Negotiation entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- call_recorder/calls.csv call_039_004 raw row
- Penvarra Digital entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- Penvarra Digital / B-Brain – Negotiation entity
- +14 more
- Penvarra Digital – New entity
- facts.reconciliation_t0:org_039 facts table
- Penvarra Digital – New entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- crm/deal_line_items.csv deal_039_01:1 raw row
- crm/deal_line_items.csv deal_039_01:2 raw row
- crm/deal_stage_history.csv deal_039_01:1 raw row
- crm/deal_stage_history.csv deal_039_01:2 raw row
- crm/deal_stage_history.csv deal_039_01:3 raw row
- +4 more
- Penvarra Digital entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- Penvarra Digital – New entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- Signals: Penvarra Digital signals (no model)
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- Penvarra Digital entity
- Penvarra Digital lost to a competitor AI record
- Key facts page block
- facts.reconciliation_t0:org_039 facts table
- Penvarra Digital – New entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- crm/deal_line_items.csv deal_039_01:1 raw row
- crm/deal_line_items.csv deal_039_01:2 raw row
- crm/deal_stage_history.csv deal_039_01:1 raw row
- crm/deal_stage_history.csv deal_039_01:2 raw row
- crm/deal_stage_history.csv deal_039_01:3 raw row
- +4 more
- Penvarra Digital entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- Penvarra Digital – New entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- Signals: Penvarra Digital signals (no model)
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- Penvarra Digital entity
- thr_039_0004 entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- mailbox/messages.csv thr_039_0004:1 raw row
- mailbox/threads.csv thr_039_0004 raw row
- Penvarra Digital entity
- facts.reconciliation_t0:org_039 facts table
- Evidence trail page block
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- Penvarra Digital entity
- The story (not yet analysed) page block
- not yet analysed AI record
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- Penvarra Digital entity
- not yet analysed AI record
- Next step page block
- Reopen with Toby Lister on a Starter brain AI record
- Penvarra Digital lost to a competitor AI record
- Penvarra Digital – New entity
- Penvarra Digital entity
- crm/companies.csv org_039 raw row
- crm/deal_line_items.csv deal_039_01:1 raw row
- crm/deal_line_items.csv deal_039_01:2 raw row
- crm/deal_stage_history.csv deal_039_01:1 raw row
- crm/deal_stage_history.csv deal_039_01:2 raw row
- +4 more
- Penvarra Digital entity
- +14 more
- Penvarra Digital – New entity
- Penvarra Digital lost to a competitor AI record
- Reopen with Toby Lister on a Starter brain AI record
- Open tickets (not yet analysed) page block
- Profile page block
- Sources page block
- Platform usage (not yet analysed) page block